BANGKOK, THAILAND - Media OutReach Newswire - 30 July 2026 - Two established Thai institutions have come together on a collaboration that invites travellers to carry an expression of Thai culture with them. Central Department Store, under Central Retail, one of Thailand's established department store names, and Rajadamnern Stadium, a historic cultural landmark in Thailand and a home of Muay Thai, have launched the Central x Rajadamnern Stadium Bag. The bag is available from 1 July to 31 October 2026, or while stocks last. 

Its distinction lies in how the bag brings their stories together.

The limited-edition bag reimagines Muay Thai in contemporary form, bringing together the signatures of both institutions for shoppers and travellers around the world to experience and own.

• - Central Department Store revives the classic logo it used between 1947 and 1973, marking a return to the heritage and legacy of the store's founding era.
• - Rajadamnern Stadium brings the Yant Paed Tidt (Eight-Direction Yantra), a sacred symbol traditionally associated with protection, courage and strength from every direction ? qualities that echo the heart of Muay Thai.
• - Central Department Store's red meets Rajadamnern Stadium's signature blue, uniting both identities in one design.
• The choice of a reusable fabric tote reflects Central Department Store's commitment to more considered material choices.

Free with a qualifying purchase between 1 July and 31 October 2026, or while stocks last:

• - Central x Rajadamnern Stadium Bag Red version: Free with a purchase of 15,000 Baht or more at nine participating Central stores: CENTRAL @ centralwOrld, Central Bangrak, Central Rama 9, Central Phuket, Central Patong, CentralFestival Samui, CentralFestival Chiangmai, Central Udonthani and Central Pattaya Beach.
• - Central x Rajadamnern Stadium Bag White version: Free with a purchase of 20,000 Baht or more at Central Chidlom.

Take Home the Special-Edition Bag for 990 Baht

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• - The Central x Rajadamnern Stadium Bag Red version is available for purchase from 25 July 2026 at 23 participating Central stores: Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central EastVille, Central Silom Complex, Central Rama 2, Central Rama 3, Central Chaengwattana, Central Ramindra, CentralPlaza WestGate, Central Future Park Rangsit, CENTRAL @ Megabangna, Central Nakhon Pathom, Central Fashion Island, CentralFestival Samui, Central Phuket, CentralFestival Hadyai, CentralFestival Pattaya Beach, CentralFestival Chiangmai, Central Khonkaen and Central Udonthani.
• - The Central x Rajadamnern Stadium Bag Red and White versions are available for purchase from 1 July 2026 at the Rajadamnern Stadium Official Store.

Something worth taking home

For shoppers, it is more than a bag. It brings together the spirit of Muay Thai spirit and Thailand's retail heritage, created by two celebrated Thai institutions and created for travelers to carry home. The collaboration is recognise by the Tourism Authority of Thailand (TAT), whose tourism direction places greater emphasis on quality experiences and sustainable value creation. By drawing on Thailand's cultural strengths ? from Muay Thai and Thai cuisine to locally rooted products and destinations ? TAT seeks to create lasting value for travellers and Thailand's tourism sector alike.

Learn more:

• - For Central Department Store's special activities and offers, follow Facebook: Central Department Store and Instagram: Central Department Store
• - For tourist privileges and services, visit: www.central.co.th/en/tourist
• - For the latest from Rajadamnern Stadium, follow Facebook, Instagram and TikTok: Rajadamnern Stadium.
• - For Muay Thai tickets, visit: rajadamnern.com

https://www.central.co.th/en/tourist
https://www.facebook.com/CentralDepartmentStore/
https://www.instagram.com/centraldepartmentstore/'hl=en
https://rajadamnern.com/