SINGAPORE - Media OutReach Newswire - 30 July 2026 - As Singapore commits more than S$1 billion to artificial intelligence research and talent development from 2025 to 2030, homegrown loyalty platform STAMPEDE is helping smaller F&B businesses benefit from AI without requiring owners to learn complex tools or hire dedicated marketing teams.

STAMPEDE has created more than 11,000 free, claimable business pages for F&B establishments across Singapore. The pages give hawkers, caf's, restaurants and small chains a digital starting point where customers can find key business information, including location, ratings and outlet details.

Owners can claim their page for free, set up a fully branded digital loyalty programme and review the system before deciding whether to activate a paid plan.

The initiative comes as Singapore's F&B sector faces continued pressure. Between 1 January and 23 October 2025, 2,431 retail food establishments have closed. Of these, 63% had been registered for five years or less, while 82% of that group had never recorded a profit in their annual tax declarations.

Against this backdrop, STAMPEDE is focusing on an area that operators can influence directly: whether customers return, stay rewarded and recommend the business to others.

"Singapore is investing heavily in AI, and that's a real opportunity, but a hawker or caf' owner shouldn't need to become an AI expert to benefit from it," said Wilson Komala, Founder of STAMPEDE.

"At the end of the day, F&B owners just want customers coming back and bringing their friends. The technology should work quietly in the background, turning everyday customer activity into simple actions, not another dashboard to check or skill for the owners to learn," Wilson added.

Customers can join a participating outlet's loyalty programme by scanning a QR code through their phone browser, signing up in under 30 seconds without downloading an application, while staff can issue stamps using an ordinary phone camera with no additional hardware required.

The platform combines digital stamp cards, referral rewards, coupons, customer data and AI-driven retention, which are automated campaigns that learn from customer behaviour to reach the right person at the right time, from win-back messages to birthday rewards. A weekly AI report then explains what happened and what to do next, in plain language.

Early results from four Singapore F&B brands show how this translates into measurable customer activity. In under four months, OMMA Chicken Soup, CHA MULAN, LICKERS and Shang Cha collectively gained more than 16,000 loyalty members, generated over 1,500 completed referrals and recorded more than 4,600 coupon redemptions across 21 outlets.

OMMA Chicken Soup and CHA MULAN, which share common founders and run a combined 16 outlets, together gained more than 14,000 loyalty members and generated over 1,200 referrals.

"In the past, my members could not be rewarded when they referred friends. Now I can reward them for bringing new paying customers to my stores," said Josiah Tan, Co-founder of OMMA Chicken Soup and CHA MULAN.

Neighbourhood ice cream brand LICKERS gained more than 2,000 loyalty members and over 260 referrals across its outlets.

"Switching from paper loyalty cards to STAMPEDE has been a massive upgrade. The standout feature has been the flash vouchers, as they give customers an instant perk that keeps them coming back, while giving us a seamless way to drive foot traffic. It's the most frictionless loyalty system we've used," said Alicia, Owner of LICKERS.

Shang Cha, a tea brand that discovered STAMPEDE through its online directory and self-onboarded without speaking to the team, put the platform's AI-driven retention to the test.

"We turned off STAMPEDE's automated messages for a week as a test, and our returning customers dropped by about 30%. We turned it back on immediately and haven't touched it since. It's become an essential part of how we keep customers coming back," said Dillon, Co-founder of Shang Cha.

Businesses can claim their STAMPEDE page and set up a fully branded loyalty programme with their own business name, logo and colours for free. Payment begins only when the programme is activated, starting at S$50 per outlet per month on the Growth plan.




https://stampede.sg/