Expo 2025 Osaka draws to a close today: Koelnmesse welcomed three million visitors to the award-winning German Pavilion
Expo 2025 Osaka draws to a close today: Koelnmesse welcomed three million visitors to the award-winning German Pavilion
Senin, 13 Oktober 2025 | 21:43
Koelnmesse CEO Gerald Böse at the German Pavilion at Expo 2025 in Osaka, Japan. For more than three decades, Koelnmesse has organized and operated German Pavilions at World Expos held under the auspices of the Bureau International des Expositions (BIE) on behalf of the Federal Ministry for Economic Affairs.
COLOGNE, GERMANY and OSAKA, JAPAN - Newsaktuell - 13 October 2025 -
After 184 days, the German Pavilion "Wa! Germany" at Expo 2025 in the
Japanese city of Osaka has closed its doors. More than three million
people from around the world visited the pavilion during this time, and
it has now been recognised with two awards from the Bureau International
des Expositions (BIE) – the Sustainability Award and the Silver Award
for Theme Development. Koelnmesse GmbH, commissioned by the Germany's
Federal Ministry for Economic Affairs and Energy (BMWE) to organise and
operate the German Pavilion, reports a resounding success.
View of the German Pavilion at Expo Osaka, with the iconic ring
structure in the background. Photo credit: Jakob Studnar/Koelnmesse
"The German Pavilion has demonstrated impressively how large-scale
international projects made in Germany can captivate audiences
worldwide," said Gerald Böse, CEO of Koelnmesse GmbH. "The BIE's awards
are a special acknowledgement of the concept, the outstanding teamwork
of all those involved – and clear proof that Koelnmesse continues to set
benchmarks in international competition."
A flagship project for circular innovation
Under the theme "Shaping a Circular World Together", the German Pavilion
combined architecture, technology and emotion into an immersive
experience. Visitors were able to explore how circular economy
approaches, urban agriculture, hydrogen technologies and sustainable
design can pave the way towards a sustainable future.
"Our aim was to present Germany as a land of innovation and as a driving
force for a circular future," explained Commissioner General Patrick
Specht of Germany's Federal Ministry for Economic Affairs and Energy.
"That we were able to inspire more than three million visitors with our
pavilion, and were additionally honoured with the Sustainability Award
as well as the Silver Award for Theme Development, is a tremendous
achievement. It shows how strongly our concept resonated with people."
Both the concept and its implementation captivated audiences: in visitor
surveys, more than 90 per cent of guests said their expectations had
been exceeded. Many described the German contribution as one of the best
at the Expo. Particularly popular was the pavilion mascot Circular,
which Expo visitors voted as the most beloved mascot of the entire Expo.
Great recognition for the German Pavilion
Shortly before the Expo concluded, the German Pavilion team welcomed its
three-millionth visitor. At the same time, the Bureau International des
Expositions (BIE) also honoured the German Pavilion with two awards:
the Silver Award for Theme Development, which recognises pavilions that
convey the Expo's guiding theme in a particularly convincing, creative
and coherent way, and the Sustainability Award, presented to the German
Pavilion for its exemplary integration of sustainability both
conceptually and in practice. This distinction places the project among
Germany's most successful Expo presentations to date.
"This achievement demonstrates what can be accomplished when creativity,
engineering excellence and project management work hand in hand," said
Böse. "Expo 2025 showcased Germany as an open, innovative and
sustainable partner within the global community – and we as Koelnmesse
are proud to have played our part."
An international collaborative effort
Commissioned by the BMWE, Koelnmesse once again delivered the German
Pavilion – as it had done for several previous World Expos, most
recently for Dubai 2020, Shanghai 2010 and Aichi 2005.The concept,
planning and realisation this year were managed by the German Pavilion
Expo 2025 Osaka Consortium, consisting of facts and fiction (concept and
media design) and GL events Live (construction and implementation),
with support from their Japanese subsidiary. Architectural design was
provided by LAVA Architects (Berlin). The Culture Connect programme was
curated by VOSS+FISCHER and Mike P. Heisel, while catering and retail
operations were managed by 78degrees.
Press images of Expo 2025 in Osaka and the German Pavilion are available in our image database:
Expo 2025 Photos | Koelnmesse
Video impressions of Expo 2025 in Osaka and the German Pavilion are available on our YouTube channel:
Video Expo 2025 | Koelnmesse