Nespresso Launches New Sustainability Concept RE:FARM in Partnership with K11 Musea and Common Farms
Nespresso Launches New Sustainability Concept RE:FARM in Partnership with K11 Musea and Common Farms
Sabtu, 22 Oktober 2022 | 09:05
HONG KONG SAR -
Media OutReach - 21 October 2022 -Nespresso is proud to present RE:FARM, a limited-time, experiential showcase that highlights the full circular journey of coffee -
from capsule to cup to the dining table all under one roof.
RE:FARM will run from September 2022 to June 2023 and consumers can
personally see, touch, and taste the results of the
Nespresso's sustainability efforts. The program is the result of a
partnership between Nespresso, K11 and Common Farms, a local indoor
agri-tech farm, and is aligned with the sustainability initiatives of
parent group Nestl้ SA and its commitment to unlock the power of food to
enhance quality of life for everyone, today and for generations to
come.
Nespresso has always done things a certain way. Not the easiest
way, not the quickest. But the right way. Since its inception over 30
years ago,
Nespresso has remained steadfastly committed to making a
difference in the world, and sustainability has become a crucial
component of its business today. By embedding transformative actions
throughout its value chain, such as regenerative agriculture,
eco-design, recycling, and circularity,
Nespresso strives to bring positive impact to all its stakeholders, from farmers and business partners to consumers. In 2022,
Nespresso was certified as a B Corp and joined a global movement
of companies doing business responsibly and transparently while
maintaining high sustainability standards.
From Capsule to Cup to Table (and back!) A Circular Journey
At RE:FARM, visitors have a unique opportunity to witness
Nespresso's sustainable circular system in action. An on-site
recycler separates coffee capsules from the coffee grounds and recycles
the aluminum to make second life products. Meanwhile,
Nespresso's composter turns spent coffee grounds into rich
nutrients that will be used to bring life to new produce. Composted
coffee grounds serve as an excellent fertilizer and offer numerous
benefits in farming, such as improved soil drainage, water retention,
and aeration. They also acidify the soil, acting as a natural repellent
that deters pests from damaging crops. RE:FARM uses this compost to grow
a variety of herbs, microgreens, and edible flowers within
self-contained farming units, which are later harvested and sent to
selected
Nespresso partner restaurants in K11 MUSEA and Rosewood Hong
Kong, including Asaya Kitchen, Chaat, Deng G, Yung's Bistro, and other
dining establishments that will be joining the project over its
nine-month run. As part of the RE:FARM experience, customers are invited
to savor the products of
Nespresso's circular journey through delicious microgreens and
herbs harvested from RE:FARM in specially designed menus available at
participating restaurants.
Through a journey that sees resources travel from farm to capsule to cup, and back to the farm,
Nespresso's own circular economy aims to transform the
"take-make-waste" model into a sustainable system that maintains value
and minimizes waste.
Nespresso hopes to leave visitors with a new understanding and
appreciation for circularity through RE:FARM, where end-of-life
materials are reimagined and reused as resources rather than waste. In
promoting restoration and regeneration,
Nespresso continues to hold fast to its commitment to create long-term, positive impact in the world.
Coffee as a Force for Good
Nespresso's sustainability journey continues to evolve in new and
innovative ways. Through inspiring initiatives such as RE:FARM and an
unwavering determination to continuously maximize its positive impact,
the company remains committed to caring for communities, the climate,
and circularity with the same dedication and passion that goes into
every cup of
Nespresso coffee. Because it is the right thing to do.
Located adjacent to
Nespresso's existing K11 MUSEA store, RE:FARM will be open from
September 2022 to June 2023. For further details and workshop
reservations, please visit the
RE:FARM website.
Visit
Nespresso RE:FARM at Unit 30, B201, Taste Chamber, B2, K11 MUSEA