KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 17 August 2026 - Lazada and adidas are teaming up once again for this year's adidas Regional Super Brand Day (RSBD), bringing shoppers first and exclusive access to the newly launched adidas ZENBOOST running shoes, alongside storewide discounts and other promotions across the six markets.

The one-day shopping event will take place on Tuesday, 18 August in Indonesia, Malaysia and Thailand, and on Wednesday, 19 August in Singapore, Vietnam and the Philippines. Shoppers can look forward to storewide discounts, stackable vouchers, bundle offers, free shipping and other exclusive benefits, making it the ideal time to upgrade their running essentials and experience adidas' latest high-performance innovation built for everyday runners.

Built around the core concept of "Comfort Energized," the all-new adidas ZENBOOST running shoe is designed for runners seeking lightweight responsiveness and a super smooth, direct transition. The shoe introduces a full-length Lightboost (Boost+) midsole with a low-profile stack, combining plush cushioning with maximum energy return and an enhanced ground feel. Up top, a soft knit upper maximizes comfort, lightness, and styling versatility. Grounded by a Continental™ clear rubber outsole for premium traction and durability, the ZENBOOST is perfectly engineered to support every stride: from a morning jog before work to longer weekend training sessions.

Exclusive One-Day Offers and Discounts for adidas Regional Super Brand Day on Lazada

During the Regional Super Brand Day, shoppers can also explore adidas' wider range of footwear, apparel and accessories on Lazada.

In Malaysia, shoppers can enjoy up to 40% off storewide, additional vouchers, flexi combo offers when purchasing more than 2 items and free shipping is available with no minimum spend. As the campaign's top spender, they can also stand a chance to win a Samsung Galaxy Watch 7.

Bringing the ZENBOOST Experience to Local Running Communities

Ahead of the Regional Super Brand Day, Lazada and adidas are bringing the ZENBOOST launch closer to local running communities through on-ground activations in Malaysia and Singapore. Organised in partnership with local run clubs, both events feature a five-kilometre community run and an opportunity for participants to trial the new ZENBOOST, ahead of its exclusive launch on Lazada.

In Malaysia, Lazada and adidas partnered with the Backyard Running Association to host a five-kilometre run on 1 August at Kuala Lumpur. The event brought together 50 runners, who were among the first in the market to trial the new ZENBOOST.

adidas RSBD reflects Lazada and adidas' shared commitment to making authentic products, rewarding shopping experiences, and the latest collections more accessible to shoppers across the region. By combining exclusive product launches, digital commerce and on-ground experiences, Lazada is helping brands connect with shoppers across multiple touchpoints while giving consumers faster access to new and sought-after products.

The all-new adidas ZENBOOST running shoe is available exclusively through the adidas Official Store on Lazada from 18 August (Malaysia, Thailand, Indonesia) or 19 August (Singapore, Vietnam, Philippines) to 19 September 2026, giving shoppers the confidence of shopping directly with adidas while enjoying exclusive campaign benefits.

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