"FWD The Next Standard": Introducing "EBeyond Medical Insurance Solution" to bridge group medical insurance gaps,featuring first-in-market1 conversion option for continued protection through career transitions and into retirement
HONG KONG SAR -
Media OutReach Newswire
- 13 August 2026 - FWD Hong Kong ("FWD") has released the results of
its latest "Hong Kong Working Population Medical Protection Survey"
2,
revealing a health protection gap among the working population. Among
respondents with employer-provided group medical insurance, 71% stated
that they primarily rely on this coverage, but only 29% believe their
group medical coverage is sufficient to cover actual medical expenses.
Only one in six individuals have purchased additional top-up protection
plans for their group medical insurance to fill the gap (17%). Apart
from insufficient coverage during employment, the survey also found that
74% of respondents worry about bearing high medical expenses alone
after retirement, reflecting a general concern among the working
population regarding the burden of medical expenses after leaving
employment or retiring.
Kelvin Yu, Chief Proposition and Healthcare Officer, FWD Hong Kong & Macau, said:
"The working population generally relies on group medical insurance
provided by employers; however, the coverage may not be sufficient to
cover the actual medical expenses of individuals and their families. As
healthcare costs rise and career stages evolve, they may face
significant protection gaps due to career transitions, leaving
employment, or retirement. FWD Hong Kong's newly launched
'EBeyond Medical Insurance Solution' supports any group medical inpatient insurance scheme member
4,7
to top up their medical protection beyond their existing company
medical insurance by answering just two simple health questions
3. Existing members of FWD's group medical insurance schemes can even apply without health underwriting
4. Through two flexible plan options, coupled with the first-in-market
1
conversion option, customers can seamlessly continue their medical
protection through career transitions and into retirement. We continue
to stand by our customer-led approach, commit to addressing customers'
needs through innovative product design, redefining 'FWD The Next
Standard'."
FWD has launched a new brand campaign,
"FWD The Next Standard", to provide solutions for different
customer pain points. The "EBeyond Medical Insurance Solution" is
designed to address additional protection needs of group medical
insurance scheme members, highlighting FWD's innovative protection
philosophy of defining new standards.
Group medical coverage serves as first-line protection for the
working population; concerns arise over its continuity with career
transitions or leaving employment
FWD commissioned a survey of over 1,100 working individuals in Hong Kong
aged between 25 and 65 from June to July this year. The survey results
indicate that 64% of respondents would prioritise using their company
group medical insurance when making medical claims. As the first-line
protection for many working individuals, group medical coverage is
generally tied to employment; when changing jobs, leaving employment, or
retiring, the relevant protection will consequently terminate. Some
group medical insurance scheme members purchase individual medical
insurance with a deductible option to enhance protection while
alleviating the premium burden. However, over half of them expressed
that if they lose their group medical coverage in the future, they may
not have the confidence to bear the relevant deductible alone (51%).
Furthermore, over 70% of respondents worry about bearing high medical
expenses alone after retirement (74%), premiums becoming increasingly
expensive as they age (74%), and medical inflation driving up healthcare
costs (73%). More than two-thirds of respondents (68%) are concerned
that applying for insurance at an older age will involve complicated
underwriting procedures or even result in being declined.
Two plan options offering seamless protection continuity to group medical inpatient insurance scheme members, with no health underwriting or simple health underwriting only
FWD has newly launched the
"EBeyond Medical Insurance Solution" ("EBeyond"), which is open to Eligible Group Medical Insurance Scheme(s)
4
members. EBeyond offers two plan options that allow individuals to
maintain continuous medical coverage when changing jobs, leaving
employment or retiring, while catering to their protection needs at
different life stages:
- - EBoost Plan: Designed as a top-up to existing group medical insurance coverage during employment. It provides full coverage5 for major hospitalisation and surgical expenses (subject to the Annual Benefit Limit, Deductible6 and reimbursement percentage), expanding the health protection safety net.
- - EBridge Plan: Tailored to serve as first-line protection for
customers who lose their group medical coverage after career transitions
or retirement. It offers four plan levels covering different ward
classes, with optional supplementary major medical benefit ("SMM") for
selected plan levels to further boost overall protection.
EBeyond also features the
first-in-market1 "first-dollar conversion option".
After the policy has been in-force for two consecutive years from the
policy date, the policy owner of an EBoost Plan can exercise this
one-off option to convert to an EBridge Plan when their age next
birthday is 45, 50, 55, 60 or 65. Without health underwriting of the
insured person, the customer can shift the coverage to first-line
medical protection to ensure coverage continuity after leaving
employment or entering retirement.
EBeyond product features
- - No health underwriting / Simple health underwriting:
-
Existing FWD group medical insurance scheme members4 can apply with no health underwriting;
-
Other eligible group medical insurance scheme members7 can apply by answering just two simple health questions3.
- - Guaranteed lifetime Renewal8.
- - Different protection options to match needs: The EBoost Plan
and EBridge Plan offer three and four plan levels respectively, allowing
flexible matching based on eligibility to apply, budget and existing
company coverage levels.
- - First-in-market1 senior care and dementia support:
-
Features the "Dementia Support Programme". A designated support
programme to the insured person or a referral service for a designated
support programme to the parents of insured person upon the insured
person's or the parents of insured person's first confirmed diagnosis of
Alzheimer's Disease;
-
For insured persons age 51 (age next birthday), it offers an
Alzheimer's Disease preventive care benefit, and provides an additional
benefit for Alzheimer's Disease treatment;
-
For insured persons age 60 (age next birthday), it offers inpatient care services provided by a Healthcare Assistant9.
- - Rewards for staying healthy and premium discount:
-
Enjoy up to 15% no claims premium discount10 upon
renewal. After the policy has been in force for a designated period,
expenses for travel, fitness or wellness course, or health check-up can
be reimbursed11.
- From now until 30 September 2026, enjoy a 12-month premium discount when applying for the EBoost Plan12.
The "EBeyond Medical Insurance Solution" is underwritten by FWD Life
Insurance Company (Bermuda) Limited (incorporated in Bermuda with
limited liability) ("FWD"). The above information is for reference only,
and does not contain the full terms and conditions and is subject to
the policy provisions. For the exact terms and conditions, benefits,
exclusions, key product risks and/or other details of the plan, please
refer to the FWD website and the relevant product brochure:
https://www.fwd.com.hk/files/v3/assets/blta9d684affff23c8c/blt08b9fb2c2ca1f183/EBeyond-Medical-Insurance-Solution-EN.pdf.
1 Per a comparison made by FWD on 6 July 2026 among the
medical plans of key insurers available in Hong Kong, the first-dollar
conversion option, Golden years Hospital companion care, Additional
benefit for Alzheimer's Disease treatment and Alzheimer's Disease
preventive care benefit are first-in-market. The above statements are
made by FWD based on currently available market information and its
understanding thereof, and FWD shall not be liable for any errors or
omissions.
2 FWD commissioned ESDlife, a major lifestyle and health
media platform in Hong Kong, to conduct the "Hong Kong Working
Population Medical Protection Survey" from June to July 2026,
interviewing 1,106 working individuals in Hong Kong aged between 25 and
65 via questionnaires.
3 Simple health questions are only available to eligible
customers who satisfy the application requirements for simple health
underwriting under the EBeyond Medical Insurance Solution. Where the
EBeyond Medical Insurance Solution is offered under other campaigns or
promotions with different application criteria or health underwriting
arrangements, details of the relevant offers will be set out in the
applicable promotional materials.
4 Eligible Group Medical Insurance Scheme(s) means group
medical insurance schemes with hospitalisation benefits sold through
FWD's distribution channels, including group medical insurance schemes
underwritten by FWD Life Insurance Company (Bermuda) Limited
(incorporated in Bermuda with limited liability) ("FWD") or Bolttech
Insurance (Hong Kong) Company Limited ("Bolttech"), and other group
medical insurance schemes approved by FWD. For the avoidance of doubt,
group medical insurance schemes offering outpatient benefits only are
not Eligible Group Medical Insurance Schemes. FWD reserves the right to
change the definition of Eligible Group Medical Insurance Schemes from
time to time at its sole discretion and without prior notice.
Eligible Member means a member (including an employee and his/her
dependants) covered under an Eligible Group Medical Insurance Scheme who
fulfils the applicable application criteria. Such criteria shall be
determined by FWD from time to time at its sole discretion. The relevant
eligibility criteria are set out in the "Enrollment Guidelines" section
of this product brochure and are provided for reference only. FWD
reserves the right to revise or amend any such criteria at its sole
discretion and without prior notice.
5 Subject to the Annual Benefit Limit, reimbursement
percentage and Deductible. Full cover means that no itemised benefit
sublimit applies, the actual amount of Eligible Expenses and other
expenses charged, after deducting the remaining Deductible (if any) and
is subject to the Annual Benefit Limit, reimbursement percentage and the
number of days limit (where applicable). Full cover applies to selected
benefit items only, while other benefit items are not fully covered and
are subject to respective benefit item's limits. Please refer to
Benefit Schedule and Policy provisions for details. Full cover is
limited to Reasonable and Customary charges or expenses incurred for
services that are Medically Necessary. Please refer to the "Important
Words" section for the definitions of "Medically Necessary" and
"Reasonable and Customary" in Product Brochure.
6 Where requested by FWD upon submission of a claim, the
Policy Owner or the Insured Person must declare whether the Insured
Person is covered under any group medical scheme provided by other
licensed insurance companies. Claims must first be made under such group
medical policy (if any). Any unpaid portion of the Eligible Expenses
and/or expenses may then be claimed under this Policy, subject to the
Terms and Benefits of this Policy.
7 Other group medical insurance scheme members refer to
individuals who meet the following eligibility requirements and declare
that they satisfy such requirements:
a. Age Requirement:
i. Aged 56 or below (Age Next Birthday).
b. Applicable to Employees:
i. Must be currently actively employed and engaged in job duties, and
must have been continuously employed for the most recent consecutive 12
months; and
ii. Must be currently covered under a group medical inpatient insurance
plan and confirm that the group medical insurance card in his/her
possession is valid and belongs to him/her.
c. Applicable to Employees' Children (Dependants):
i. Must be covered under the employee's group medical inpatient insurance plan and confirm that such coverage is valid; and
ii. Must be currently enrolled in and actively attending a mainstream
kindergarten, primary school, secondary or university education
programme at a recognised educational institution for a continuous
period of 12 months.
iii. Subject to the successful approval of the employee's application.
This promotion is only applicable to apply for EBeyond Medical Insurance
Solution - EBoost Plan during the promotion period from 27 July 2026 to
30 September 2026 (both dates inclusive) (policy must be issued on or
before 30 November 2026).
8 Guaranteed yearly Renewal up to Age 101 (age next
birthday), provided that the requirements set out in the renewal
provisions of the Terms and Benefits of the Policy provisions are met.
9 Subject to the limits stated in the Benefit Schedule. This benefit is payable starting from the 3
rd day of Confinement.
10 If no claim has been made for 2 or more consecutive Policy
Years immediately prior to Renewal, a discount will apply; a discount
of up to 15% applies from 5 consecutive Policy Years onwards.
11 Wellness joy benefit: Covers expenses for travel, a
fitness or wellness course or a health check-up after the Policy has
been in force for at least 2 consecutive years (applicable to Plans 3
and 4 under the EBridge Plan, and Plans B and C under the EBoost Plan)
or 5 consecutive years (applicable to Plans 1 and 2 under the EBridge
Plan, and Plan A under the EBoost Plan) from the Policy Date.
12 The promotion period is from 6 July 2026 to 30 September
2026 (both dates inclusive) (policy must be issued on or before 31
October 2026) ("Promotion Period"). Eligible group medical insurance
scheme members who successfully apply for EBeyond Medical Insurance
Solution - EBoost Plan during the promotion period may be eligible for a
12-month premium discount in total in the first and second policy year.