BANGKOK, THAILAND - Media OutReach Newswire - 12 August 2026 - Living between cities is fast becoming part of everyday life. People travel from elsewhere in Thailand to Bangkok for health checks and recovery; parents come to care for their children during term time or attend important family occasions; business travellers commute regularly for work; executives and expatriates relocate to begin new roles; and hybrid workers and specialists take on short-term assignments. As the boundaries between travel, work and everyday life continue to blur, accommodation is no longer simply a place to stay. It has become a space where guests can live comfortably, naturally and flexibly, maintaining their everyday routines much as they would at home. 

Shama, the serviced apartment brand under ONYX Hospitality Group, a leading management company for hotels, resorts, serviced apartments and luxury residences across the Asia-Pacific region, responds to this evolving way of life through its 'The Joy of Living' philosophy. Shama believes that a fulfilling stay comes not only from a well-connected location, but also from an environment that enables guests to live and follow their daily routines in a way that feels true to who they are. Guests are also encouraged to experience the character of each neighbourhood and connect naturally with the surrounding community through a warm, friendly atmosphere and a genuine sense of belonging from the first day of their stay. This reflects Shama's role as more than accommodation: it is a living space that helps each day unfold smoothly and meaningfully.

This philosophy is reflected across Shama properties in Thailand and overseas. Each is located in a neighbourhood with convenient connections to business districts, leading hospitals, international schools, public transport and key lifestyle destinations, and is surrounded by local restaurants, cafés, shops and communities. Guests can settle naturally into the rhythm of local life, whether staying for a few weeks, several months or many years, or moving to begin a new chapter in a different city.

In Thailand, for those looking to escape the bustle of the city while remaining within easy reach of Bangkok's business districts, Shama Yen-Akat Bangkok offers the charm of a peaceful residential neighbourhood surrounded by local restaurants, shops and an established community. With convenient connections to Sathorn, Silom and Rama III, guests can enjoy a more relaxed pace of life while balancing work, leisure and everyday living. The property is also pet-friendly.

For those whose daily lives combine work with living in the heart of the city, Shama Lakeview Asoke Bangkok presents another side of city-centre living. Located in Asoke, one of Bangkok's main transport hubs, the property is well connected by both BTS Skytrain and MRT, making everyday journeys easy and efficient. It is also surrounded by the Queen Sirikit National Convention Center, Terminal 21 and The EM District, while views over Benjakitti Park provide welcome moments of calm amid the energy of the city. The property is therefore well suited to business travellers, executives and families seeking the convenience of life in central Bangkok.

Meanwhile, Shama Sukhumvit Bangkok captures the energy of city-centre living, surrounded by restaurants, shopping destinations and key business districts. Its proximity to Bumrungrad International Hospital also makes it an ideal choice for guests travelling to Bangkok for work, health checks or time with family.

By contrast, Shama Sukhumvit 101 Bangkok offers a calm, welcoming residential atmosphere in the outer Sukhumvit area, which has been designated as one of Bangkok's Creative Districts. Close to Cloud 11 and True Digital Park, hubs for young professionals and start-ups, the property offers convenient access via the BTS Skytrain and expressway. It is ideal for guests seeking a balance between work, relaxation and life in a warm, connected community, clearly reflecting Shama's 'Connected Neighbourhood' philosophy.

For guests travelling to Bangkok for medical treatment or a temporary work assignment, Shama Petchburi 47 Bangkok offers comfort and convenience in a quiet yet well-connected residential neighbourhood. Located next to Bangkok Hospital and just five minutes from Phetchavej Hospital, it also provides easy access to Rama IX, Thonglor and Ekkamai. Guests can enjoy a relaxed way of life in peaceful surroundings while remaining close to the city's main business districts.

Meanwhile, Shama Ekamai Bangkok offers a different perspective on urban living in the vibrant neighbourhoods of Ekkamai and Thonglor, surrounded by popular restaurants, cafés and lifestyle destinations. Despite its prime location, the property provides a peaceful, private retreat amid lush greenery, just minutes from the energy and convenience of Ekkamai and Sukhumvit. It also invites guests to discover the character of the local community, learn about the neighbourhood's way of life and experience a genuine connection with the people who live there.

In addition, every Shama property offers Shama Social Club and Shama Friends, two lifestyle programmes that give guests opportunities to meet, share experiences and build relationships with neighbours and the surrounding community. By gradually becoming familiar with the people and everyday life of each neighbourhood, guests can feel part of the community from the very first day of their stay.

Creating experiences for diverse ways of life reflects ONYX Hospitality Group's 'More of What You Love' philosophy, which focuses on delivering hospitality that meets the needs of travellers across different lifestyle segments. Through a portfolio of distinctive brands, ONYX elevates each stay beyond accommodation with benefits from ONYX Rewards, dining experiences from ONYX Dining, and services that connect guests with local people, communities and destinations, making every journey more meaningful.

As ONYX Hospitality Group marks its 60th anniversary, the company continues to develop its brands and guest experiences, offering a wider range of choices to meet the evolving needs of today's travellers. Shama, meanwhile, continues to strengthen its role as more than a place to stay by creating spaces that connect people with local communities and fill every stay with the joy of everyday living under its 'The Joy of Living' philosophy.

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