HONG KONG SAR -
Media OutReach Newswire – 10 July 2026 - Cushman & Wakefield, a leading global real estate services firm, has won the
Silver Prize in the Integrated Marketing category at the 12
th Phoenix Tree Digital Marketing Summit 2026 and Awards Ceremony for its
Vision & Value thought leadership campaign. The firm also won the
Silver Prize in the ESG Marketing category for its "
Earth Day Every Day" Earth Day campaign, plus the
Bronze Prize for the
Cushman & Wakefield Client Interview video series in the Video Marketing category.
Vision & Value Thought Leadership Campaign – In 2025, Cushman & Wakefield launched the
Vision & Value thought leadership campaign in Greater
China. By conducting a range of marketing activities through multiple
channels, including online social platforms and offline events, this
initiative deepened Cushman & Wakefield's ties and value proposition
with clients and communities, significantly enhancing brand impact and
demonstrating the firm's market-leading position.
Earth Day Every Day ESG Marketing Campaign – To celebrate the 56
th Earth Day, Cushman & Wakefield launched the Earth Day Every Day
21-Day Low-Carbon Challenge campaign, running from April
22 to May 13, in conjunction with Bottloop, a pioneer in recycling and
environmental conservation. Centered on carbon-reduction check-ins via
the WeChat mini-program, the campaign paired with promotion on social
media channels including WeChat, Weibo, Zhihu and LinkedIn. It recorded
300+ check-ins, with reduced carbon emissions of 366.5 kg, and achieved
more than 43,900 views across social media, reflecting an innovative
initiative in ESG marketing.
Cushman & Wakefield Client Interview Video Series – The
Cushman & Wakefield Client Interview video series is a
refined interview program launched via the Cushman & Wakefield
WeChat Channel. With a format that blends expert dialogue with insights
into real estate industry insights, the series targets key players in
commercial real estate, property investment, urban renewal and
associated fields. The series delivers a "talk show" for Cushman &
Wakefield colleagues and clients, sharing industry trends through
engaging conversation. The video series has reached more than 370,000
views, generating significant buzz in the industry and reinforcing our
strong corporate branding.
KK Chiu, Chief Executive, Greater China, Cushman & Wakefield, said
, "We are honored to receive such high recognition for our performance at the 12
th
Phoenix Tree Marketing Awards. This achievement reflects trust and
respect from our clients, media, and the real estate community, and
marks an important milestone in the growth of our marketing capabilities
across Greater China. We will continue to deliver innovative and
integrated marketing initiatives to strengthen our brand positioning and
elevate our industry presence. Because at Cushman & Wakefield,
better never settles."
Founded in 2015 at the inaugural WMMS Global Mobile Marketing Summit,
the Phoenix Tree Awards form part of the industry's premier recognition
for mobile marketing excellence. Judged by an independent panel of
senior experts, the awards evaluate criteria including innovation,
strategy, execution and impact, celebrating companies that set new
standards in brand marketing. Over the years, they have evolved into a
symbol of professionalism and prestige, renowned for honoring
high-quality case studies that drive industry advancement.