SINGAPORE - Media OutReach Newswire - 9 July 2026 - Shopee today launched Buy Today, Get Today, bringing free islandwide Same-Day Delivery to eligible orders on Fulfilled by Shopee (FBS) items. Available for orders placed before 12pm from Monday to Sunday, the service allows shoppers to receive their purchases within hours through no minimum spend Free Shipping vouchers, making everyday online shopping faster and more convenient at no additional delivery cost. 

As more Singapore consumers turn to e-commerce for daily purchases, speed is becoming just as important as value. According to market research firm Milieu Insight, three in four Singapore consumers prefer sellers that offer fast, reliable and affordable or free shipping. Buy Today, Get Today meets these expectations by making it easier for shoppers to receive eligible purchases on the same day without paying more.

"Consumers today are shopping online for more of their everyday needs, and they increasingly expect speed, convenience and affordability to come together," said Chua Kel Jin, Director, Shopee Singapore. "With Buy Today, Get Today, we're making it easier for shoppers to receive what they need within hours at no added cost, while continuing to enjoy the great deals, trusted fulfillment and convenience they expect from Shopee. At the same time, we're strengthening the Fulfilled by Shopee experience, giving shoppers even more reasons to look for FBS items when they shop."

A Better Shopping Experience with Fulfilled by Shopee

Buy Today, Get Today is available for all Fulfilled by Shopee (FBS) items, which combine trusted fulfillment, faster delivery and exclusive shopping benefits into one experience. Beyond Same-Day Delivery, shoppers browsing FBS items can enjoy no minimum spend Free Shipping vouchers, additional FBS exclusive 25% off product vouchers and curated promotions across a wide selection of products.

Through the dedicated FBS microsite on the Shopee homepage, shoppers can easily discover FBS items across categories such as supermarket essentials, household products, beauty, baby care, pet supplies, electronics and global favourites. Whether restocking essentials or picking up last-minute purchases, shoppers can enjoy greater convenience while continuing to benefit from Shopee's value-driven shopping experience.

Powered by Shopee's Integrated Fulfillment Network

Behind every FBS order is Shopee's integrated fulfillment network, which manages inventory storage, picking, packing, sorting and handover to logistics partners. Supported by warehouse automation, Autonomous Mobile Robots (AMRs) and intelligent inventory management systems, Shopee is able to move eligible orders efficiently from checkout to doorstep.

Rather than managing complex fulfillment operations themselves, sellers can tap into Shopee's capabilities through FBS, allowing them to offer Buy Today, Get Today and deliver a faster, more reliable shopping experience without additional operational complexity. Through FBS, sellers also benefit from greater product visibility, dedicated campaigns and exclusive merchandising opportunities through the FBS microsite, while shoppers enjoy trusted fulfillment, exclusive vouchers and faster delivery in one integrated shopping experience.

"As a lean business, speed and reliability matter, but building our own fulfillment capabilities would have required significant time and resources," said Jeremy Lee, Founder & CEO, SimplyGood. "Through Fulfilled by Shopee, we're able to offer customers a faster delivery experience while keeping our team focused on growing the business and serving our customers."

"Buy Today, Get Today reflects our commitment to making online shopping more convenient, rewarding and dependable for consumers," added Chua. "By strengthening Fulfilled by Shopee, we're helping shoppers enjoy a better experience while giving businesses of all sizes the tools to grow and compete with confidence."

Shoppers can explore the Fulfilled by Shopee (FBS) page on the Shopee app to discover Buy Today, Get Today items, redeem no minimum spend Free Shipping vouchers and FBS exclusive 25% product vouchers, and browse thousands of trusted FBS products across everyday categories.