BANGKOK, THAILAND -
Media OutReach Newswire - 25 October 2024 -
Central Department Store, under Central Retail, continues
to create moments of happiness that make customers' hearts bloom. In
collaboration with exclusive partners — Mastercard, Central The 1 Credit
Card, CardX Credit Card, KBank Credit Card, UOB Credit Card, and
Samsung Galaxy — Central celebrates its grand 77th anniversary by
launching the mega campaign
'Central 77th Anniversary 2024.' This celebration brings a vibrant atmosphere, immersing visitors in a world of flowers under the captivating
'AVANT GARDENA' concept. Every floor of Central Chidlom is
transformed into a breathtaking, futuristic floral garden that pushes
the boundaries of imagination. Enhanced by state-of-the-art technology,
the garden offers an immersive experience, creating a mesmerizing
virtual flower-viewing journey unlike any other. Elevating the
excitement, superstar Apo Nattawin Wattanagitiphat will lead fans
through this floral wonderland with a special swing dance performance,
further cementing Central's reputation as a boundless source of
inspiration. Enjoy fun activities, special gifts, and surprise
performances from 24
th to 28
th October 2024 at Central Chidlom. The campaign also offers exclusive promotions and deals from 8
th to 31
st October 2024 at every Central store and through all shopping platforms.
Natira Boonsri, Chief Executive Officer of Central Department Stores Group under Central Retail,
speaking about the 'Central 77th Anniversary 2024' campaign, said, "On
this special occasion, celebrating 77 years as a destination of
inspiration, Central is offering a shopping experience filled with joy
and delight. Every space at Central Chidlom has been meticulously
transformed into a unique floral garden, blending the beauty of flowers
with cutting-edge technology through the
Samsung Galaxy Immersive Gardena, offering a never-before-seen floral show experience.
A key highlight of this year is the introduction of
seven new flower species, each reflecting Central's distinct
identity: Leader (a leader, not an imitator), Bold (bold, not
pretentious), Innovative (innovative, not conventional), Inspiring
(inspiring, not domineering), Fun & Playful (fun, not childish;
playful, not mischievous), Authentic (authentic, not superficial), and
Sophisticated (sophisticated, not naive). We have also collaborated with top Thai floral designers and botanical artists, including
Naraphat, Penlert, give.me.museums, Wasteland, Spirulina Society, 6188 Flowers Bar, GOT A GOOD THING, and Pineapple Print Press,
who have brought a variety of stunning floral installations to life.
Additionally, there will be creative, floral-themed workshops for
customers to enjoy, offering opportunities to create memorable
experiences together."
In addition to Central Chidlom's signature annual flower festival, which
has become a beloved tradition, this special occasion also sees Central
partnering with renowned restaurants at Central Chidlom to create
exclusive flower-themed dishes and beverages. For example, at Public
Lane on the 1
st floor, you can enjoy Flower Pizza at Mozza by
Cocotte, visit Public Market for Blooming Rose Cake at The Rolling
Pinn, or try flower-adorned dishes like the Steakburger, Philly
Cheesesteak, and Loaded Tots at Little Market.
You can also
experience
the unique flavors of Crispy Flower Salad and Crispy Flower Papaya
Salad at Phed Phed Pop and indulge in exclusive floral drinks such as
Butterfly Pea Milk and Premium Jasmine Milk Tea at Tawang (Pop-Up). On
the 6
th floor at Lofter, savor the Mango Blossom Yogurt,
Floral Panna Cotta, and refreshing Rose Tea. These special dishes will
be available from 24
th to 28
th October 2024. After
the Avant Gardena-themed flower festival concludes, we will also
collaborate with the Flower Matter project to recycle the flowers into
paper, continuing our commitment to sustainability and the mindful use
of natural resources.
Discover the breathtaking grandeur of the floral displays and event highlights awaiting you at Central Chidlom
Starting on the G Floor at the Beauty Galerie department,
customers are invited to explore a vibrant world of blooming pink
flowers, brought to life by Central The 1 Credit Card, one of the
campaign's main partners. This area offers a soft and inviting
atmosphere, where visitors can enjoy
botanical drinks from 24th to 28th October 2024.
There will also be surprises from various brands, such as the exclusive Pink Ribbon Collection from
Estée Lauder, along with a complimentary engraving service (subject to terms and conditions).
Shiseido invites visitors to experience Japanese-style flower displays and take advantage of the Furoshiki gift wrapping services.
Tom Ford introduces the Soleil Neige Parfum and Makeup
Collection, offering an exclusive gift bag with purchases of 10,000 Baht
or more.
Shu Uemura unveils the Tasaki Holiday Collection, complete with special gifts. Additionally, on 26
th and 27
th
October 2024, guests can enjoy a Swing Dance performance (two rounds:
2:00 p.m. and 5:00 p.m.) and Friday Night Live Music (two rounds: 1:00
p.m. and 3:30 p.m.). Shoppers can also explore a variety of flowers at
the Bangkok Flower Kiosk, located in Tops Food Hall.
Continuing to the 1st floor, visitors can explore highlight zones such as the
Samsung Galaxy Immersive Gardena Experience. For the first time,
cutting-edge technology is integrated into a flower garden, enhanced
with Samsung innovations, taking visitors on an imaginative floral
journey from 24
th October to 15
th November 2024.
As the official technology partner of Central 77
th
Anniversary 2024, Thai Samsung Electronics Co., Ltd. has introduced the
Galaxy S24 Ultra, Galaxy Z Flip6, and premium monitors to create an
immersive experience, showcasing the latest advancements in photography,
display, and AI technologies, enhancing the way valued customers
capture and enjoy memorable experiences.
You can also visit the
Walking Garden, presented by UOB Credit Card, located on the 1st-floor walkway connecting to Central Embassy from 24
th to 28
th October 2024, where a lush and tranquil flower garden awaits. Then, head over to the
Public Market Zone, where the renowned studio
give.me.museums has curated a stylish corner featuring highlights like the
Blooming Piano, a hand-painted floral piano, and
Blooming Space, a dining area adorned with charming floral accents. In
the Luxe Galerie Zone, exclusive perks await customers (conditions apply) from several brands including
Celine, Fendi, Gucci, Loewe, Miu Miu, and
Tod's. Enjoy the Floral Candy Cart from
Roger Vivier, receive a Candy Bar with special discounts, and discover the exclusive Rose Print SS25 Collection from
Christian Louboutin, available only at Central Chidlom. Additionally, indulge in fine wines,
Mouton Cadet Mathilde & Mouton Cadet Nathan, from The Bar by Italasia.
The 2nd floor, presented by
Mastercard, features the Sneakers Boulevard, where customers are
invited to experience flowers in a unique way with Sneaker Blooming —
giant, colorful sneaker-shaped floral displays created by
Myrrh.sog.blooms. There will also be a Flower Print Press
workshop, where customers can print stylish floral patterns on bags,
scarves, and t-shirts.
Mastercard holders can enjoy a complimentary flower bouquet with a minimum spend of 3,000 Baht per receipt from 24
th to 28
th October 2024. Additionally, in the
Thai Thai Market zone, customers who spend 20,000 Baht at Sretsis will receive an exclusive Dotty Rose Pin Set, valued at 2,900 Baht, for free.
Other exciting activities include floral-patterned bags from Blooming
Story, flower headbands from Mitr, and complimentary flower bouquets
from
FRANKIE X (with qualifying purchases). In the Women's Accessories department,
Happening&Co. is offering a free DIY bracelet, valued at
1,500 Baht, with a minimum spend of 2,500 Baht, and an additional free
jewelry pouch, worth 890 Baht, when you spend 4,500 Baht. Meanwhile, '
Central Tham',
a sustainability initiative by Central Group, will showcase paper vases
made from recycled flowers, highlighting sustainability by focusing on
efficient resource management and aiming for zero waste to support a
sustainable green environment.
On the 3rd floor, in the Contemporary Fashion department,
CardX presents a modern floral garden designed by 6188 Flowers Bar.
CardX will also host a creative workshop from 24th to 28th
October 2024, inviting customers to arrange their own flower bouquets
using a limited-edition eco-friendly vase by Spirulina Society (with a
minimum spend of 3,000 Baht).
Additionally, several renowned brands have prepared special gifts for customers.
YaccoMaricard is offering a Floral Sunshine Umbrella with a spend of 30,000 Baht, available only from 25
th to 27
th October 2024.
alice + olivia customers can enjoy delicious cake from the popular Babycakes store (subject to terms and conditions) from 24
th to 28
th
October 2024. Marimekko is offering a lovely bouquet at the Unikko 60th
Anniversary Pop-up (subject to terms and conditions) during the same
dates.
Greyhound Café will feature store decor with a Ruby Garden theme from 24
th to 28
th October 2024. SHU customers will receive a flower bouquet with a minimum spend of 2,500 Baht, while
SERINA is providing flower decorations for shoppers. At
GEOX, customers who spend 7,000 Baht will receive a bag worth
3,000 Baht. Lastly, don't miss the exclusive first launch of the new
collection from O&B, debuting for the first time at Central Chidlom
during this event.
The 4th floor Home Market will showcase vibrant colors under the theme
Main Course & Side Dish, curated by Naraphat. This includes
the special menu "Blossom Time," a 5-course floral omakase from the
renowned Baan Wasunthara Farm in Chiang Mai, available from 24
th to 28
th
October 2024. Central The 1 Credit Card holders who spend a minimum of
3,000 Baht per receipt can enjoy a complimentary flower bouquet, access
to the Central The 1 Lounge, and exciting activities from renowned
brands at Home Market.
These activities include a glass painting and wine tasting workshop by artist Yoon Phannapast, in collaboration with
LUCARIS, on 23
rd October 2024; free flowers and special discounts from
AKEMI on 24
th October 2024; and a cooking workshop with Chef Phu from Rern, presented by Zwilling, on 26
th
October 2024, from 2:00 p.m. to 4:00 p.m. Omazz invites you to
experience Thailand's first-ever "The Princess Dream" art exhibition,
where you can relax and enjoy artwork in a unique, immersive setting
surrounded by pieces from Parn - Somnuek Klangnok, a renowned modern
portrait artist, from 17
th to 31
st October 2024.
Special offers include a free Reed Diffuser worth 490 Baht and a
complimentary giveaway cookie with any Omazz purchase from 24
th to 28
th
October 2024 (limited availability, conditions apply). Bialetti will
present a special collection inspired by the popular series
Bridgerton from 24
th to 28
th October 2024.
Lastly, Panpuri invites customers to enjoy a hot tea menu crafted from
ancient rice ingredients with any product purchase from 24
th to 28
th October 2024.
On the 5th floor, My Little World is all about bringing
happiness to families. Meet the adorable Blooming Bear, a pink
flower-adorned teddy bear presented by KBank Credit Cards, with floral
arrangements crafted by Myrrh.sog.blooms. There are also special activities, such as the
Kids Fashion Show on 26
th October 2024, from 2:00 p.m. to 4:00 p.m., along with fun experiences for kids from popular brands. For example,
Baby Lovett invites children to embark on a fun
Treasure Hunt from 26
th to 27
th October 2024. In the Lingerie Studio zone,
Sabina will offer a complimentary flower to customers shopping on 24
th – 25
th October 2024.
Wacoal invites customers to embroider cute floral designs on caps from 24
th to 28
th
October 2024. Additionally, at the D.I.Y. zone, you can join a crochet
flower embroidery class at Needle World with a minimum purchase of 495
Baht.
Don't miss the 6th floor at Lofter, where you can experience the Blooming Immersive installation created by give.me.museums.
This immersive display showcases the brand's signature hand-painted
flowers, bringing a vibrant and cheerful atmosphere to Lofter customers.
Additionally, Muji invites all visitors to join the
Flower Stamp by Muji activity, while American Tourister offers
the opportunity to shop for travel bags and customize them with your own
personal style through a painting session from 24
th to 28
th October 2024.
At Central Embassy, the level-6 Open House zone is transformed into a
Nature Invasion-themed Open Market. In collaboration with SAMA
GARDEN, the event highlights the concept of bringing green spaces into
urban environments. Customers can participate in enriching workshops and
receive a plant to help create their own relaxing green space at home.
To celebrate its 77
th anniversary, Central Department Store
is offering an exclusive Anniversary Crossbody Bag for customers who
spend 20,000 Baht or more in a single day. Shoppers using participating
credit cards can receive the bag with a minimum spend of 17,000 Baht per
sales slip. Special perks are also available for The 1 App users, who
can redeem 1,000 The 1 points for a 150 Baht discount coupon through the
app. Additionally, there will be exclusive gifts from leading brands,
with a total value exceeding 760,000 Baht, available for those who meet
the purchase conditions. These exclusive promotions are available at
Central Chidlom for just five days.
Enjoy exclusive promotions and exciting activities throughout the
Central 77th Anniversary 2024 campaign, running until 31
st
October 2024 at every Central store nationwide. Don't miss the grand
flower show at Central Chidlom. Experience seamless shopping anytime,
anywhere through multiple channels: the Central App, the website
www.central.co.th,
Central Chat & Shop via Line @Centralofficial, and the Central
Personal Shopper on Demand service at Tel. 1425. For more updates, visit
our Facebook page at
Central Department Store.
https://www.central.co.th/thhttps://www.facebook.com/CentralDepartmentStore