SINGAPORE - Media OutReach Newswire – 27 October 2025 - Prudential Singapore ("Prudential") and the SG Eco Fund announced a two-year partnership to strengthen climate and health resilience while fostering social inclusion in the community. The partnership also aims to drive greater environmental awareness and community action on sustainability initiatives in Singapore.

As part of the partnership, Prudential and the SG Eco Fund will collaborate on the following community initiatives:

1. A Healthy Harvest initiative to create community edible and therapeutic gardens within rooftop and community spaces in Telok Blangah and West Coast. It aims to encourage seniors, the young, persons with disabilities, and the wider community to adopt a more sustainable and healthier lifestyle through gardening activities and improved nutritional habits. The SG Eco Fund and Prudence Foundation will provide funding support for this initiative, providing a platform for the community to participate in sustainability activities.
2. Integration of relevant content into Prudential's community programme to educate the young on environmental sustainability.
3. Engagement with Prudential's clients and partners to share on the SG Eco Fund and facilitate connections with grant recipients to support the collaboration of sustainability initiatives.

Bringing Communities Together Through Sustainable Gardening

To kickstart the partnership, Prudential launched the Healthy Harvest initiative with the unveiling of its roof-top edible garden during a community event at Telok Blangah Street 31.

The event was officiated by Ms Rachel Ong, Adviser to Tanjong Pagar GRC Grassroots Organisations, who participated in the harvesting and packing of vegetables for distribution to residents in the vicinity.

Ms Rachel Ong said: "Growing food is not just about feeding our bodies, it's about cultivating connection, stewarding the land, and planting seeds of change for future generations. When we dig our hands into the soil together, we're growing community."

• - Collect 6,000 kg of food waste from the community for composting;
• - Harvest and distribute 3,000 kg of fresh produce, equivalent to approximately 20,000 packets, to be distributed to the community;
• - Engage 120 seniors, persons with disabilities (PWDs), and residents as regular volunteers; and
• - Engage over 1,000 participants, including Prudential employees, financial representatives, and customers, in experiential workshops to learn about sustainable gardening practices and cultivate healthy eating habits.

Mr Desmond Ho, Trust Secretary, SG Eco Fund, said: "The SG Eco Fund supports community projects that advance environmental sustainability in Singapore. We are happy to partner Prudential on the Healthy Harvest initiative, alongside other programmes, to engage the community on environmental sustainability and climate resilience whilst contributing to the goals of our Singapore Green Plan 2030. We hope this effort will inspire more ground-up partnerships to drive collective action in the community."

Run by social enterprises Farmilysg (Telok Blangah) and City Sprouts (West Coast Park), the community gardens offer inclusive spaces to learn about sustainable food-growing practices and healthy eating. Both gardens feature wheelchair-accessible raised beds and will host activities that are open to the community.

At Telok Blangah, vertical A-frames and modular raised beds are set up within the community garden spanning 185 m². The space will host educational workshops, food waste collection drives to support composting efforts, and regular distribution of fresh produce at community events organised by Telok Blangah Community Club and the grassroots organisations including Parcview Residents' Network. Through collaborative volunteering efforts and community-driven activities, the initiative offers meaningful opportunities for residents to build connections and community resilience together.

Meanwhile, the 50 m² community garden at West Coast Park includes greenhouse lots, raised bed planters and a hydroponic house structure that enable seniors, the young and people with disabilities to take part in gardening activities and workshops. Students with autism will also engage in simple, repetitive gardening tasks that are manageable and therapeutic.

The community gardens are part of Prudential's special SG60 community investment to celebrate Singapore's 60th birthday and Prudential's office move to Labrador Tower. Following the announcement in June 2025, Prudential will increase its total investment into the community this year from $880,000 to $1,000,000. Part of the additional funding will go towards creating more activities at the gardens.



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