KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 27 October 2025 - JFOODO (Japan Food Product Overseas Promotion Center) proudly announces its annual sake pairing campaign in Malaysia, returning under the theme "Discover New Harmonies with Japanese Sake." Launching on 1 November 2025, this year's edition expands its reach and repertoire, inviting diners to explore the remarkable versatility of Japanese sake across 15 celebrated restaurants in Kuala Lumpur, Johor Bahru, Penang, and Ipoh (the complete list of participating venues is available).

Building on the success of previous years, the 2025 campaign embraces a broader culinary canvas— featuring meat, vegetables, and oceanic delicacies. The result is a curated showcase of 30 exquisite pairings, all crafted to highlight sake's ability to elevate flavours across diverse cuisines, from Western and Indian to Mexican, Australian, and Thai.

Among the 15 participating venues are the Michelin-starred Bar.Kar KL Restaurant, the Mediterranean-inspired Michelle Butcherie & Kitchen in Johor Bahru, Penang's charming Platta Café & Dining, and Ipoh's inventive Opëam. Each has composed its own culinary overture—pairing sake with dishes that span from flame-grilled meats to delicate seafood and citrus-laced vegetables. These collaborations reflect not only the breadth of Malaysia's dining scene but also the boundless adaptability of Japanese sake, inviting gourmets to savour in unexpected, unforgettable ways.

Ms. Akiko Onishi, Senior Director of JFOODO, remarked, "This year's campaign is a celebration of culinary diversity and the subtle brilliance of Japanese sake. With Discover New Harmonies with Japanese Sake, we invite diners across Malaysia to experience sake not just as a traditional beverage, but as a versatile companion to global cuisine. Whether you're a sake veteran or a curious newcomer, this month-long celebration promises a journey of taste, tradition, and discovery."


https://www.jetro.go.jp/en/jfoodo/