Guided by the Central Passport, LANDMARK invites visitors to experience Central anew-from Louis Vuitton's 'Art of Travel' grand train station installation to world-class dining and seasonal celebrations.

HONG KONG SAR - Media OutReach Newswire - 12 November 2026 - LANDMARK welcomes global travellers and visitors to experience Destination CENTRAL, a district-wide initiative inviting guests to rediscover Hong Kong's historic yet vibrant heart. The programme celebrates Central's long-standing role as Hong Kong's gateway for arrival, exchange and discovery. Inspired by the spirit of travel, Destination CENTRAL connects the district through the collectible Central Passport, pairing exclusive privileges with heritage activations in partnership with Hong Kong Tramways and Asia Miles. Highlighting the programme is Louis Vuitton, unveiling the latest chapter of its global series with a monumental installation at LANDMARK.

Louis Vuitton at LANDMARK

Following iconic presentations on the Champs-Élysées in Paris, 57th Street in New York and 'The Louis' in Shanghai, Louis Vuitton brings the latest chapter of its global series to LANDMARK with Louis Vuitton Central Station - the Landmark pop-up, a monumental façade, and the Le Voyage Louis Vuitton exhibition.

Inspired by one of the House's most emblematic themes: the Art of Travel, the façade throughout the refurbishment is transformed into a spectacular grand train station, evoking the romance and golden age of travel. In celebration of the Monogram's 130th anniversary, the architectural installation features the House's signature motif and honours Hong Kong's transport heritage, built entirely with reusable and recyclable materials in line with mindful creation.

Inside the basement of LANDMARK ATRIUM, the immersive open-gallery exhibition celebrates the House's trunk-making heritage and savoir-faire through visual storytelling across icons of the past and present. Together, these experiences offer a captivating glimpse into the world of Louis Vuitton-setting the stage for the highly anticipated Louis Vuitton Maison at LANDMARK.

Your Festive Passport to Central

Following the debut of the luggage-inspired Central Passport, LANDMARK welcomes the holiday season with a refreshed, postcard-themed Central Passport. Reimagined as a collectible keepsake, the guide weaves celebrations across LANDMARK and the wider district into an inspiring festive journey. Inside, visitors will discover curated dining recommendations, thoughtful gift picks from local insiders, and iconic citywide displays.

Available from collection points across the district, the Central Passport can be personalised with stamps from designated locations. Visitors who collect any three stamps can visit the Destination CENTRAL Redemption Counter on 2/F, LANDMARK ATRIUM to enter a lucky draw and unlock a surprise gift. Lucky winners stand a chance to receive up to 66,000 Asia Miles-equivalent to a round-trip business-class flight to Japan-alongside photobooth experiences, limited-edition keepsakes and dining vouchers. The Central Passport also includes exclusive dining privileges from more than 50 participating partners, including Lan Kwai Fong, The Murray, and Ocean Park.

A First Class Stop for Dining and Views

Taking the travel theme into hospitality, LANDMARK presents THE CHATER, an exclusive dining concept, featuring an all-day menu curated by Mandarin Oriental, Hong Kong. Inspired by the elegance and anticipation of a grand station lounge, the new venue brings together Hong Kong and international flavours, with highlights including bubble tea and gourmet quick bites, alongside Pierre Hermé macarons and gelato. The experience extends to Platform 1889 on 3/F, a first-class railway carriage-inspired feature within THE CHATER's terrace. Named for the year Sir Paul Chater co-founded Hongkong Land, Platform 1889 pays tribute to a defining moment in Central's history while offering a prime view of Louis Vuitton's train station façade and the Central skyline.

"As a key stakeholder deeply rooted in Central, Hongkong Land is delighted to bring Destination CENTRAL to life alongside our district partners, inviting the public to discover the extraordinary charm of Central anew," said Olivia Luk, General Manager, Marketing, Hong Kong Central, Hongkong Land Limited. "Together with a rich programme of dining privileges and seasonal celebrations, we hope everyone-from daily office workers and local residents to visitors-can shape their own memorable story of Central."

Terms and conditions apply. For full programme and promotional details, including specific Central Passport mechanisms, please visit https://destinationcentral.hk.

APPENDIX

Please visit the Destination CENTRAL website at https://destinationcentral.hk for the latest programme details, terms and conditions.

Central Passport Collection & Reward Details (From 19 November 2026)

Collection Points

Stamp Station Checkpoints

Over 20 Collection Points across Central, including: Destination CENTRAL Redemption Counter (2/F, LANDMARK ATRIUM) THE CHATER (2/F, LANDMARK CHATER) Christmas at The Gloucester Hotel Holiday Shop (G/F LANDMARK ATRIUM) LANDMARK Concierges Mandarin Oriental The Landmark Winter Wonderland Chalet (Statue Square Garden) The Plaza LKF Lobby (21 D'Aguilar Street, Central) Please refer to the website for the complete list of collection points.

Designated Checkpoints Across Central Christmas at The Gloucester Hotel Holiday Shop (G/F, LANDMARK ATRIUM) Louis Vuitton Central Station (Junction of Pedder Street & Des Voeux Road Central, LANDMARK ATRIUM) LANDMARK PRINCE'S (Near Statue Square Exit) LANDMARK PRINCE'S, 2/F (Near Bed & Bath) LANDMARK ALEXANDRA, 1/F (Near Prada) THE CHATER (2/F, LANDMARK CHATER) The Plaza LKF Lobby (21 D'Aguilar Street, Central) HSBC Main Building 3/F Lift Lobby (1 Queen's Road, Central)

Other Destination CENTRAL Activities At A Glance

Experiences & Highlights	Dates	Locations
Inside LANDMARK
Destination CENTRAL Redemption Counter	28 September 2026 - 28 February 2027	2/F LANDMARK ATRIUM
Destination CENTRAL Photo Booth	28 September 2026 - 28 February 2027	3/F Edinburgh Tower
THE CHATER	Now Open	2/F LANDMARK CHATER
Platform 1889	Now Open	3/F LANDMARK CHATER
Louis Vuitton At LANDMARK
Louis Vuitton Central Station	Now Open	G/F LANDMARK ATRIUM
Le Voyage Louis Vuitton	Now Open	B/F LANDMARK ATRIUM

Destination CENTRAL Redemption Gifts

• 66,000 Asia Miles-equivalent to one Cathay Pacific Business Class round-trip ticket to Japan*
• 26,000 Asia Miles-equivalent to one Cathay Pacific Economy Class round-trip ticket to Japan*
• Coffee Gift Certificate (Crew Specialty Coffee / Central Table / Emmer Pizzeria)
• Christmas at The Gloucester Hotel Stage Pass
• Destination CENTRAL Photobooth Experience
• Destination CENTRAL Mini Camera
• THE CHATER Gift Certificate (Valued at HK$50)
• Christmas Ornaments