Original ekiben and limited-edition merchandise featuring exclusive new illustrations of characters in "Taisho modern travel outfits" will be available starting December 1! The "Tokaido: Journey of Infinite Excitement" campaign is here to make your Shinkansen trip even more fun.

TOKYO, JAPAN - Media OutReach Newswire - 9 November 2026 - JR Central Retailing Plus Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture), which operates stores such as "PLUSTA" at major Tokaido Shinkansen stations (including Tokyo, Nagoya, Kyoto, and Shin-Osaka), will host the "Tokaido: Journey of Infinite Excitement" campaign in collaboration with the anime Demon Slayer: Kimetsu no Yaiba for a limited time from Tuesday, December 1, 2026, to Monday, January 11, 2027. 

During the campaign, JR-PLUS will offer "ekiben"-an essential part of Japanese railway travel-as well as exclusive merchandise available only during this campaign.

■ Campaign overview

• Campaign name: "Tokaido: Journey of Infinite Excitement" campaign
• Campaign period: Tuesday, December 1, 2026 - Monday, January 11, 2027
• Locations: "PLUSTA," "Bellmart," "PRECIOUS DELI & GIFT," and other stores at Tokaido Shinkansen stations (Tokyo, Shinagawa, Shin-Yokohama, Nagoya, Kyoto, Shin-Osaka, etc.)

■ Campaign highlights
Highlight 1: Exclusive to this campaign! "Exclusive new illustrations"
Five characters (Tanjiro Kamado, Giyu Tomioka, Shinobu Kocho, Muichiro Tokito, and Mitsuri Kanroji) will be featured in new illustrations wearing outfits exclusive to this campaign.

Highlight 2: For the best memories of your Japan trip! Anime "Demon Slayer" Special Collaboration Ekiben (with Novelty)
We have prepared two types of ekiben: one featuring local gourmet specialties along the Tokaido route, and another colorful bento packed with the world of Tanjiro and the Hashira.

1. Available Dec. 1: Onward, Down the Tokaido! Demon Slayer Corps Journey Ekiben

• Features: In addition to Tokaido route gourmet specialties like beef-on-rice made with premium beef from the Tokaido or Kansai regions and Fukagawa-meshi, this bento brings the characters to life through gorgeous side dishes, such as the "sunlit simmered egg" reflecting Tanjiro Kamado's kindness.
• Limited Novelty: Plastic clear card with a new illustration (one of 5 designs, included at random)

2. Available Dec. 22: Total Concentration on Flavor! Demon Slayer Corps Colorful Ekiben

• Features: This vibrant bento vividly expresses the individuality of the five characters. It includes a Tanjiro Kamado motif that allows customers to complete the dish themselves by placing the seaweed on top, as well as a "sakura mochi" inspired by Mitsuri Kanroji.
• Limited Novelty: Metallic postcard with a new illustration (one of 5 designs, included at random)

Highlight 3: Perfect as a trip memento or gift! Limited original merchandise featuring the new illustrations
We will sell premium, exclusive merchandise featuring the new illustrations that can only be obtained here. The design of these items is inspired by the characters traveling along the Tokaido route. This carefully crafted lineup, overflowing with the charm of the exclusive new illustrations, is perfect as a memento of your trip to Japan or as a souvenir for dear friends.

1. Acrylic stands (5 types)
2. Trading acrylic keychains (6 types)
3. Trading button badges (10 types, including special holographic versions)
4. Sticker set (6 pieces)
5. Metallic clear file folder
6. Face towel

©Koyoharu Gotoge / SHUEISHA, Aniplex, ufotable
*All images are for illustration purposes only or show designs still in progress. Specifications and prices are subject to change.