SYDNEY, AUSTRALIA -
Media OutReach Newswire - 1 July 2024 -
Crayon, a global leader in IT services and innovation, today announced
the complete integration of rhipe into its brand. Effective from today,
the rhipe brand will be discontinued. With the integration, Crayon
becomes the sole brand, unifying the two organisations strengths into a
powerful entity that offers partners enhanced and unlimited
opportunities.
Over the past two years, Crayon and rhipe have worked to combine teams
and capabilities to both disrupt and improve the value offered by
traditional distribution models. By expanding services, solutions, and
programs, the organisation is helping partners grow revenue and scale
their businesses.
"Our commitment to unlocking unlimited opportunities for our partners
and their customers is stronger than ever," said Rhonda Robati, EVP Asia
Pacific at Crayon. "The successful completion of this integration
underscores our dedication to achieving greater efficiency and value for
our partner community. Our shared obsession with helping partners grow
and a people-first culture has already delivered significant
achievements in the channel business. We look forward to attaining even
more as the cloud and AI frontiers continue to grow for partners in Asia
Pacific."
Crayon's global presence now includes over 4,000 employees, with more
than 800 located in the Asia-Pacific region, supporting over 3,500
regional partners. As the third-largest Microsoft SPLA aggregator and
indirect cloud solution provider (CSP), Crayon's reach extends to 46
countries, distributing over 40 vendor products across APAC. This
ensures consistent delivery of top-tier value and support.
"Through the integration of our organisations, we are investing in
partner success with specific enhancements," said Robati. "Crayon is now
better positioned to provide further value for partners, ensuring
consistent, sustainable, and long-term business gains."
New Services
Partners can now benefit from the combined solutions portfolio and
enhanced services across eight operational domains: Cloud productivity,
security, business continuity, business applications, IT cost
management, cloud services, data, and AI solutions.
The company also offers expertise in backup, cloud migration, ERP
implementation, cybersecurity, cloud cost optimisation, and cloud
management. Partners can leverage two new cybersecurity assessment
offerings for cloud security, Azure Risk Mitigation and Essential Eight
maturity.
They will also be able to white-label a more comprehensive suite of
products and services to offer their customers, helping them become a
one-stop shop for their end customers.
Partner Success Support
As part of the new value Crayon offers to its partners, enablement
will be key. The relaunched apac.crayonchannel.com website has a
dedicated section for partner enablement, providing resources and tools
to support partner growth and development.
Beyond bolstering enablement, the business offers access to its
Technology Advisory Group (TAG), an APAC-based specialist unit providing
strategic and technical guidance on a value-add basis.
Through expert support in business development, vendor relations, and
technical consultancy, TAG equips partners with competitive
differentiation and high-performance operating models.
New Platforms Announced
PRISM has also been rebranded to Crayon and the system will still
co-exist with Cloud-iQ in APAC. Crayon has already announced the
creation of a new cloud billing platform to integrate Cloud-iQ and the
revamped PRISM, which will be the most powerful Cloud Billing Platform
in the market.
"Our goal is to empower our partners with the best tools and support,"
said Warren Nolan, Crayon's SVP of Channel. "With the creation of a new
and integrated Cloud Billing Platform, partners will be able to
streamline subscription management, gain real-time insights into their
spending, and access comprehensive reporting tools. This not only
simplifies operations but also helps optimise cloud investments,
allowing partners to focus more on growing their business and less on
administrative tasks."
Crayon has announced the launch of new partner programs for the APAC
channel community to add strategic long-term value to its partners. The
programs are expected to be launched throughout the second half of this
year.
https://www.apac.crayonchannel.comhttps://www.linkedin.com/company/crayonchannelapac/