Cellini Opens First Retail Store in South Korea
Rabu, 03 Juli 2024 | 10:40
Three-story Cellini store in Pangyo
SOUTH KOREA -
Media OutReach Newswire
- 2 July 2024 - Cellini, a Singaporean furniture manufacturer and
retailer will be opening a retail store in South Korea on 29 June 2024.
Located in Pangyo, the three-story store will showcase a wide range of
furniture for the home.
Cellini Expands Into the South Korean Market
Cellini is a household name in Asia, with a well-established
manufacturing and retail presence. The brand currently boasts a network
of 50 stores and a robust production infrastructure and this new retail
space underscores its commitment to being a top destination for design
enthusiasts.
The new store will be located in a prominent district often referred to
as the "Silicon Valley of Korea." This area is teeming with home
furniture stores to offer excellent accessibility for design-conscious
customers. The store will offer a variety of furniture options, from
living room and dining room sets to bedroom furniture and Nightingale
brand mattresses. Understanding the Korean consumer's appreciation for
well-made furniture with a story and recognising that a significant
portion of South Korea's furniture is currently imported from China and
Vietnam, Cellini has designed a product line specifically tailored to
the local market.
At the store, customers will find a curated array of contemporary
designs available exclusively at the retail space. The furniture is
produced in Cellini's own factories in Malaysia and Indonesia, ensuring
they have control over the production process and the materials used.
The brand aims to balance design, quality, and affordability to produce
furniture that prioritises comfort and functionality. For example, the
foam used in its furniture will be manufactured by Cellini, using
chemicals sourced from the German company Bayer. This new location,
supported by Singapore's Enterprise Singapore initiative, will offer
Korean customers an opportunity to conveniently experience the brand's
dedication to lifestyle innovation firsthand.
https://www.facebook.com/CelliniFurniture/https://www.instagram.com/cellinifurniture
BERITA LAINNYA
BERIKAN KOMENTAR