MELBOURNE, AUSTRALIA -
Media OutReach Newswire
- 3 July 2024 - JustCo, Asia's leading flexible workspace provider,
announced today the launch of JustCo Emporium Melbourne — its seventh
centre in Australia. Addressing the growing emphasis on wellness across
all facets of life, this work-life destination marks JustCo's sixth
location housed within a shopping mall or mixed-use development in the
Asia Pacific region. This milestone underscores JustCo's dedication to
offering professionals sustainable and adaptable workspace solutions
that promote a harmonious blend of work and life, alongside its
commitment to expanding its current network of over 40 centres in the
region.
The launch of
JustCo Emporium Melbourne
was officiated by JustCo's Co-founder and Chief Commercial Officer,
Kong Wan Long, and Vicinity Centres' Chief Executive Officer and
Managing Director (Emporium Melbourne), Peter Huddle. Spanning 30,925
square feet, this new multifunctional space on the 4th floor of Emporium
Melbourne features private office suites,
hot desk zones,
meeting rooms
with video conferencing capabilities, and purpose-built micro-spaces
for focused work and collaborations. The facility has also integrated
nature-inspired designs and hotel-like amenities, enhancing the
well-being of its members.
As working professionals increasingly prioritise achieving work-life
harmony amidst the ongoing return-to-office trend, the flexible working
model is emerging as a pivotal solution across the Asia Pacific,
including in Australia. Businesses now seek spaces that transcend mere
buildings or offices—environments that foster anticipation about
returning to the workplace in the hybrid era. This presents established
coworking leaders like JustCo with a compelling opportunity to redefine
workspaces and take wellness at work one step further by introducing the
concept of a work-life destination at Emporium Melbourne.
JustCo Emporium Melbourne is an embodiment of how wellness seamlessly
integrates into the workday, cultivating an ideal work environment and
culture where wellness, productivity, networking, and lifestyle options
converge under one roof. Introducing premium coworking facilities within
a mall offers working professionals immediate access to shopping,
dining, and leisure amenities. Achieving work-life harmony requires
productive work alongside meeting daily needs, moving beyond flexible
work models to embrace the meaningful balance in everyday life.
Including JustCo Emporium Melbourne, there are now a total of six JustCo
centres housed within shopping malls or mixed developments. These
work-life destinations include JustCo Marina Square, JustCo The
Centrepoint and JustCo Changi Airport Terminal 3 in Singapore, as well
as JustCo Gaysorn Amarin and JustCo Samyan Mitrtown in Bangkok. In the
coming months, businesses and entrepreneurs can also look forward to
more JustCo work-life destination launches within malls or mixed
developments in Seoul and Bangkok.
"Through ventures like JustCo Emporium Melbourne and our other mall and
mixed-use development locations, we will continue to innovate and
reimagine the way we work, creating inspiring work-life destinations.
Beyond flexible workspace usage and leases, our aim is for everyone to
see JustCo as a place of potential, personal growth, passion, and fun,"
said Kong.
"Delivering property excellence is a key part of our strategy, with a
strong focus on retail partnerships and enhancing the consumer
experience. The introduction of JustCo to Emporium Melbourne
demonstrates execution of our strategy, with the strategically located
co-working space providing CBD office workers with unrivalled amenity as
they enjoy state-of-the-art office space with direct access to a long
list of premium retail brands and leading dining," said Gordon White,
Centre Manager, Emporium Melbourne.
The coworking industry continues to hold immense potential for further
growth, driven by strong demand for flexible workspace solutions that
support resource optimisation, flexible work models, and enhance
work-life balance. JustCo will continue to explore markets with
significant potential and demand while expanding its presence across the
Asia Pacific.
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