BARCELONA, SPAIN - Comunicae - 29 October 2025 – The Spanish skincare brand takes a key step in its commitment to remaining a global leader in the world of high-end wellness experiences, becoming the first and exclusive "Official Spa Brand" of The World's 50 Best Hotels, the global authority in hospitality excellence. With this partnership, Natura Bissé reinforces its bond with luxury hotels as part of its international growth strategy.

The World's 50 Best Hotels awards ceremony will be held in London this week, gathering the world's top hoteliers for a three-day event. For the occasion, Natura Bissé will curate a series of innovative experiences designed to inspire attendees in their pursuit of excellence for their guests.

This alliance comes at a time of unprecedented growth in luxury tourism. Demand for premium, meaningful experiences continues to rise, and wellness is now at the heart of emotional and transformative luxury. According to the Global Wellness Institute*, the wellness sector has grown by 9% annually since 2020 and is projected to reach $9 trillion by 2028 - nearly double its size in 2019.

"Natura Bissé was born as a spa brand, and for over four decades we have collaborated with some of the world's most iconic hotels. It is an honor to partner with The World's 50 Best Hotels. We are convinced we can bring real value to an industry we strongly believe in—one that will play a key role in a new global paradigm that increasingly demands truly transformative wellness experiences.", Lluis Uriach, Strategic Projects Director of Natura Bissé Group.

Natura Bissé is currently present in over 450 hotels around the world, including major groups such as The Ritz-Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental and Grand Hyatt. The brand's treatments make a true difference in the spa, its 100% charitable amenities delight guests in their rooms.

"We are thrilled to partner with Natura Bissé, a leading name in skincare and spa, that shares our unwavering pursuit of excellence and unforgettable experiences. We are confident they will bring great added value to our community and the properties on The World's 50 Best Hotels list.", Craig Hawtin-Butcher, 50 Best Managing Director.