SINGAPORE -
Media OutReach - 27 May 2022 -
Things
are certainly heating up at 7-Eleven with the latest launch of spicy
Ready-to-Eat items that pack a punch. Spice-seekers can take their taste
buds on a trip around the world and savour delectable dishes inspired
by not only local Singaporean flavours but also Sichuan, Indian and Thai
favourites. What's more, customers can also score awesome prizes if
they're brave enough to take the #7ElevenSpicyChallenge or play the
exclusive 'Catch the Chilli' giveaway game!
With 11 items and 5 spice levels - there's something for everyone!
To help you pick a dish to suit your spice tolerance, 7-Eleven has
created a 'spice spectrum' that grades each dish from a mild Level 1 all
the way up to a mind-blowingly spicy Level 5! Check out the tempting
Spice Up Your World menu coming to a 7-Eleven near you:
7-SELECT Ghost Pepper Chicken Noodles (Level 5)
(U.P. $4.80) The ultimate test for all daredevils. The ghost
pepper craze isn't going away just yet! Sink your teeth into this noodle
dish topped with a spicy chicken cutlet. Be sure to have a glass of
milk on standby, and don't say we didn't warn you!
7-SELECT Fiery Chicken Wonton (Level 3)
(U.P. $3.90) Chilli heads will love this red hot version of
the popular Chinese restaurant favourite 红油抄手! Spicy chicken wontons (or
dumplings) are tossed in aromatic chilli oil, made with the wholesome
choice of canola oil and a fragrant blend of herbs and spices.
7-SELECT Chilli Crab Linguine (Level 1)
(U.P. $4.80) Chilli crab is an iconic Singaporean dish, and
this supremely satisfying fusion recipe features al dente linguine with
an in-house chilli crab sauce complete with juicy morsels of crab meat.
It's the perfect piquant pasta dish!
ANDES Mala Spaghetti with Prawn (Level 2)
(U.P. $6) Following the overwhelming response to its recent
launch of ANDES ready-to-eat meals in stores, 7-Eleven has again worked
with the popular restaurant chain to create an all-new spicy dish where
east meets west. This lip-tingling blend of Sichuan peppercorns and
spices tossed together with spaghetti and prawns will have you longing
for more!
7-Eleven is also launching a trio of tempting dishes from Taste Asia. Spice lovers won't be able to resist the
Taste Asia Thai Chicken Larb with Glutinous Rice (Level 4)
(U.P. $4.20), consisting of minced chicken in a spicy and tangy Thai sauce with sticky rice. Bursting with the flavours of Indian spices,
Taste Asia Vindaloo Chicken Curry with Turmeric Rice (Level 3)
(U.P. $4.50) is an aromatic curry dish served with a fragrant
chickpea and golden turmeric rice. If you're looking for a
mouth-watering mix of flavours and textures, then try
Taste Asia Hot & Sour Glass Noodles (Level 2)
(U.P. $3.20) that features silky glass noodles and crunchy peanuts in a hot and sour soup drizzled with chilli oil.
If you're looking for a quick bite with a spicy kick, then go for one of these Indian-inspired options.
Quix Spicy Chicken Tikka Masala Wrap (Level 2)
(U.P. $3.60) boasts roasted marinated chicken tikka, white cabbage and romaine lettuce encased in a 12-inch tortilla. Or try a
Quix Spicy Curry Chicken Sandwich (Level 1)
(U.P. $3.30), a grab-and-go take on a fan favourite dish.
To help quench your thirst and cool down your taste buds, enjoy
$0.50 off FIRST BREW Honey Yuzu or Honey with Aloe Vera (U.P. $2.50) with the purchase of any item in the Spice Up Your World range.
7-Eleven is giving away $10,000 worth of prizes if you're up for a challenge!
Want to show how well you can handle the heat' Then take part in the
#7ElevenSpicyChallenge! All you have to do is take a video of
you eating and finishing any one of the items in the Spice Up Your World
range without drinking anything at all.
Get featured on the spicy leaderboard on 7-Eleven's official Instagram
Highlights by tagging #7ElevenSpicyChallenge and @7ElevenSG on
Instagram or TikTok and stand a chance to be one of five weekly winners
to score a $20 7-Eleven voucher from 25 May to 21 June 2022.
Have a go at 7-Eleven's 'Catch the Chilli' game while you're in-store
grabbing your next spicy meal scan the QR code to play and stand to
win $1 vouchers off the Spice Up Your World range! There are $10,000
worth of vouchers up for grabs so head on over to your nearest 7- Eleven
now!
For more details on products included in the Spice Up Your World
range, launch dates and the promotion, please refer to this summary
table:
Product
|
RSP
|
Promotion
|
Promo
Period
|
Launch
Date
|
7-SELECT Chilli Crab
Linguine (Level 1)
|
$4.80
|
+ $2 for First Brew Honey Yuzu / Honey with Aloe Vera
|
25 May
21 Jun
2022
|
25 May
2022
|
7-SELECT Fiery Chicken
Wonton (Level 3)
|
$3.90
|
7-SELECT Ghost Pepper
Chicken Noodles (Level 5)
|
$4.80
|
7-SELECT Black Pepper
Chicken Burger (Level 1)
|
$2.00
|
Quix Spicy Chicken Tikka
Masala Wrap (Level 2)
|
$3.60
|
Quix Curry Chicken
Sandwich (Level 1)
|
$3.30
|
Taste Asia Vindaloo Chicken Curry with
Turmeric Rice (Level 3)
|
$4.50
|
Taste Asia Thai Chicken Larb with Glutinous Rice
(Level 4)
|
$4.20
|
Taste Asia Hot & Sour
Glass Noodles (Level 2)
|
$3.20
|
ANDES Mala Spaghetti
with Prawn (Level 2)
|
$6.00
|
7-SELECT Tom Yum Oden
(Level 2)
available at selected stores
|
$2.80
|
-
|
-
|
All are halal-certified except for 7-Select Tom Yum Oden.
More promotions and updates can also always be found on the official
7-Eleven Singapore Facebook and
7-Eleven Singapore Instagram pages.