Singapore's iconic contractor returns in Shopee's latest 11.11 commercial as the platform rolls out over 600 deals at up to 90% off, star-studded livestreams and more ways for shoppers to save and win.

SINGAPORE - Media OutReach Newswire - 29 October 2026 - Don't play play! Singapore's favourite contractor, Phua Chu Kang, is back, and Shopee is pulling out all the stops for its 11.11 Big Sale! Running from 30 October to 17 November, the campaign brings shoppers Shopee's Lowest Prices of the Year and Biggest Vouchers of the Year, with S$111 off S$350 Flash Vouchers, over 600 specially discounted deals and prices starting from just S$0.99. 

For shoppers who have been holding off on their wishlists, now is the time to start planning. From everyday essentials to premium electronics, beauty and fashion favourites, the sale brings substantial savings across a wide range of products. Shoppers can also look forward to celebrity-led livestreams, exclusive shopping promotions and a chance to win an Aion V Luxury electric SUV worth approximately S$68,000.

Bringing the celebrations to life is Phua Chu Kang, played by Gurmit Singh, who makes his return in Shopee's latest 11.11 commercial. After spending the year frozen inside a high-security vault, the iconic contractor bursts back into action with his signature humour and a catchy new 11.11 jingle, taking shoppers on an action-packed journey through Shopee's biggest sale of the year.

Biggest Vouchers of the Year and Deals from S$0.99!

Whether it is upgrading a household appliance, stocking up on everyday essentials or finally checking out a big-ticket purchase, shoppers can make their budgets go further with:

• - S$111 off S$350 Flash Vouchers: Enjoy more than 30% savings with Shopee's Biggest Vouchers of the Year, particularly for shoppers planning larger purchases. The biggest voucher drops will take place on 10 and 11 November.
  
• - Up to 90% off Biggest Deals: Discover over 600 specially discounted deals, with selected products starting from just S$0.99. New deals will be released through Flash Deals from 30 October to 13 November, giving shoppers more opportunities to snap up their favourites.
  
• - Extra 3% Cashback with ShopeeVIP: Subscribers can enjoy additional cashback on eligible purchases, alongside exclusive access to selected 11.11 promotions.
  

• - Electronics and Home Appliances: Marshall Emberton III Portable Bluetooth Speaker at S$20 (U.P. S$299) on 30 October, and Shark TurboBlade Bladeless Fan at S$20 (U.P. S$499) on 11 November.
  
• - Beauty: SK-II PITERA Facial Treatment Essence (230ml) at S$10 (U.P. S$292.12) on 11 November.
  
• - Fashion: Adidas Lifestyle Cotton Baseball Cap at S$0.99 (U.P. S$30) on 1 November, and Longchamp ÉPURE XS Tote Bag at S$50 (U.P. S$655) on 11 November.
  
• - Everyday Essentials: Coca-Cola Zero Sugar (24 x 320ml) at S$0.99 (U.P. S$21.15) on 4 November.
  

Catch Your Favourite Creators and Exclusive Deals on Shopee Live!

Shoppers can look forward to S$11 livestream-exclusive price drops, up to 25% off Livestream Flash Vouchers and creator-exclusive bundles, with special shopping sessions taking place on 10 and 11 November.

For shoppers who enjoy discovering products through live demonstrations and creator recommendations, the celebrations extend even further. Homegrown women's wellness brand Moom and social commerce agency Confetti are collaborating with Shopee for 111 hours of livestream shopping, combining 63 hours of affiliate-hosted broadcasts from 3 to 9 November with Moom's longest-ever 48-hour continuous livestream from 10 to 12 November.

Produced by Confetti and hosted on Shopee Live, the 48-hour broadcast will feature rotating hosts, interactive games and community Q&A. Shoppers can tune in throughout the two-day marathon for Buy 1 Get 1 Free deals on all full-sized Moom products and Shopee-exclusive bundles at 40% off, while selected affiliate livestreams will feature additional creator-exclusive bundles and giveaways.

For one lucky Shopee shopper, this year's 11.11 could come with an even bigger reward: an Aion V Luxury electric SUV worth approximately S$68,000.

ShopeeVIP subscribers can register for the giveaway from 30 October to 17 November, with every S$30 spent on eligible purchases during the campaign earning one chance in the draw. The winner will be announced on 26 November. The prize excludes the Certificate of Entitlement (COE), which will be borne by the winner.

Beyond savings and rewards, Shopee is also making it more convenient to receive purchases quickly. With Buy Today, Get Today, shoppers who place eligible Fulfilled by Shopee orders before 12pm can receive their purchases on the same day, subject to delivery slot availability.

The Shopee 11.11 Big Sale runs from 30 October to 17 November, with the biggest promotions beginning at 8pm on 10 November. Visit Shopee's 11.11 Big Sale campaign page to discover the latest deals, claim vouchers and explore upcoming livestreams.

Disclaimer: Gurmit Singh as Phua Chu Kang (Phua Chu Kang Pte Ltd). Permission to use the name and likeness of the character "Phua Chu Kang" was granted by Mediacorp TV Singapore Pte Ltd. Phua Chu Kang, the character and all related name, likeness and logo are the copyright of and owned by Mediacorp TV Singapore Pte Ltd.

Download the Shopee 11.11 Big Sale Shopping Guide 2026 here