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So Drama! Entertainment and TVBI Company Limited Announce Strategic Partnership
Senin, 20 Juli 2026 | 20:44
So Drama! Entertainment and TVBI Company Limited Announce Strategic Partnership
SINGAPORE -
Media OutReach Newswire - 20 July 2026 -
So Drama! Entertainment (
So Drama!) and TVBI Company
Limited (TVBI) have entered into a strategic partnership to expand
access to popular Cantonese entertainment content and deepen audience
engagement across Singapore and Hong Kong.
So Drama!, a Singapore-based media and entertainment company,
continues to strengthen its digital presence through Kakee, its
lifestyle and entertainment app, which celebrated its first anniversary
this year. This milestone reflects the platform's growing reach and
resonance with audiences, as well as the company's commitment to
delivering fresh and engaging digital experiences.
TVB, one of Hong Kong's most established broadcasters and a powerhouse
in Cantonese entertainment, brings with it an extensive repertoire of
drama series, variety programmes, and star-led content. Its premium
streaming service, TVB Anywhere, offers global audiences convenient
access to its rich library of content.
This partnership combines
So Drama!'s strengths in digital storytelling with TVB's
compelling content and talent network. Together, both parties aim to
deliver richer, more immersive entertainment experiences while unlocking
new opportunities for content discovery and audience engagement.
As part of the collaboration, Kakee users stand to enjoy co-created
content with innovative storytelling formats that resonate with
audiences in Singapore and Hong Kong. These digital-first experiences
will feature talents from both organisations.
Kakee fans can also expect on-ground activations such as
promotional campaigns and meet-and-greet sessions with TVB artistes in
Singapore. Plus, enjoy specially curated experiences, including
opportunities to participate in exclusive activities or travel
programmes to Hong Kong.
Audiences can look forward to highlights and trailers from
selected TVB drama series, alongside exclusive audio interviews with TVB
artistes on Kakee. These bite-sized offerings provide engaging previews
while directing users to the full viewing experience on TVB Anywhere.
Both organisations will support cross-platform promotional efforts
to amplify the reach of Kakee and TVB Anywhere across Singapore and
Hong Kong.
Get the free-to-download
Kakee app and
TVBAnywhere+ app on the App Store or Google Play.
https://sodrama.sg/
https://sg.linkedin.com/company/sodrama-entertainment
BERITA LAINNYA
BERIKAN KOMENTAR