HANOI, VIETNAM - Media OutReach Newswire - 20 July 2026 - Vietfood & Beverage - Propack Vietnam 2026 is an annual international exhibition integrating two major sectors: Food & Beverage and Processing Equipment & Technology, Packaging - held continuously in Vietnam since 1996. The exhibition will take place over three days, from August 6-8, 2026, at the Saigon Exhibition and Convention Center (SECC), organised by VINEXAD in cooperation with the Ho Chi Minh City Food & Foodstuff Association (FFA) and the Vietnam Beer - Alcohol - Beverage Association (VBA), continuing to affirm its role as one of the leading and most trusted trade promotion events for Vietnam's Food and Beverage (F&B) industry.

Beyond bringing together advanced products, technologies and solutions, Vietfood & Beverage - ProPack Vietnam 2026 continues to serve as an important trade promotion platform, helping connect businesses, expand supply chains and drive sustainable growth for Vietnam's food and beverage industry during this period of deep international integration.

F&B industry undergoing a strong transformation amid new trends

The food and beverage industry is entering a new phase of development as consumer demand moves beyond product quality alone toward more comprehensive values such as nutrition, health, sustainability and brand experience.

Alongside the growth of artificial intelligence (AI), digital transformation, e-commerce and ESG standards, F&B businesses are ramping up investment in modern production technology, automated production lines, eco-friendly packaging, traceability and supply chain optimisation to strengthen their competitiveness in the international market.

In addition, new-generation free trade agreements continue to open up export opportunities for Vietnam's food industry, while also attracting international brands seeking to expand into a market of nearly 100 million people with growing purchasing power.

Against this backdrop, the need for trade connections, technology updates and strategic partnerships is becoming increasingly urgent, making specialised exhibitions one of the most effective trade promotion channels for businesses.

Vietfood & Beverage - Propack Vietnam 2026: a comprehensive networking platform for the F&B industry

Building on the success of previous editions, Vietfood & Beverage - Propack Vietnam 2026 continues to affirm its position as one of Vietnam's largest international exhibitions for the Food & Beverage, Food Processing Technology and Packaging industries, and is also the first exhibition in this industry in Vietnam to be certified under the standards of the Global Association of the Exhibition Industry (UFI) - a guarantee of the event's quality, scale and international standing.

Notably, 2026 marks the 30th edition of the exhibition held in Ho Chi Minh City, affirming its journey of sustainable development and its pioneering role over three decades of connecting the domestic and international F&B business community. This year's exhibition reaches an impressive scale with more than 1,400 booths from over 1,000 companies across 20+ countries and territories, and is expected to attract more than 40,000 visitors, further confirming the event's outstanding appeal and influence within the industry.

Vietfood & Beverage - ProPack Vietnam 2026 brings together every link in the food and beverage value chain, from raw materials, production and processing to packaging, logistics, and distribution and retail systems. Within the exhibition space, thousands of products, technologies, and advanced solutions will be showcased, covering the entire F&B ecosystem - from processed foods, premium foods, beverages, coffee and tea, confectionery, seafood and meat products, to food ingredients and additives, as well as processing machinery and equipment, packaging technology and modern technology solutions. This is an opportunity for businesses to find partners, keep up with market trends, access new technology and expand their domestic and international business networks.

More than a venue for launching new products, Vietfood & Beverage - ProPack Vietnam also serves as a forum for businesses to grasp consumer trends, find partners, expand distribution systems and access solutions that enhance competitiveness in an ever-changing market.

For international businesses, the exhibition is an effective gateway into the Vietnamese and Southeast Asian markets. Meanwhile, domestic businesses have the opportunity to access new technology, find suppliers, expand exports, and participate more deeply in the global value chain.

Adding value - bringing together thousands of domestic and international businesses

Vietfood & Beverage - ProPack Vietnam 2026 brings together thousands of domestic and international brands from more than 20 countries and territories, including China, India, Japan, Malaysia, Poland, Russia, South Korea, Taiwan (China), Thailand and Vietnam.

At the event, the Diamond Sponsor ? Masan Group Corporation ('Masan Group, HOSE: MSN') ? will showcase its portfolio of leading brands, including CHIN-SU, Omachi, Vinacaf?, Nam Ngư and WinEco, reaffirming its leadership in Vietnam's branded food and beverage industry as well as high-tech agriculture. Guided by a consumer-centric strategy, Masan is committed to creating products that enrich the everyday lives of Vietnamese consumers while advancing the company's vision to 'Make Vietnamese Foods Global Foods'. At this year's event, Vinacaf? will introduce its premium Fine Robusta collection, crafted from specialty Robusta beans cultivated at altitudes above 1,000 metres. Naturally fermented and slow-dried for up to 720 hours, Fine Robusta delivers a refined coffee experience with rich, multi-layered flavour profiles and versatile brewing options.

The Beverage Pavilion continues to bring together leading brands in the industry, showcasing a diverse range of beverage products and emerging consumer trends. Supporting this dedicated exhibition area are Saigon Beer as the Gold Sponsor of the Beverage Pavilion, Hanoi Beer as the Silver Advertising Sponsor of the Beverage Pavilion, and Carlsberg Vietnam as the Bronze Sponsor of the Beverage Pavilion. Their participation contributes to promoting outstanding beverage brands while creating valuable networking opportunities between exhibitors, buyers, distributors and business partners.

The exhibition also continues to welcome the participation of many reputable domestic and international brands in the food and beverage industry, including Golden Farm, Tan Nhat Huong, Fancy Foods, Dan On, Vedan, Bibica, Huu Nghi, TH true FOOD, Khanh Hoa Bird's Nest, Vietcoco, Rita, Miocen, Wonderful and Nam Viet, alongside international companies such as Allanasons, Al-Nasir, APK TRADING, Agroeco, Amos Food, Al-ammar Frozen Foods, Rustam Foods, Wellstand, Want Want, Learth, Kingmao and Cobi.

In the field of processing technology and packaging, the exhibition brings together companies offering advanced solutions such as Eulsung Auto Pack, Eastern Dragon, EIP, Han Viet Star, MMP Corporation, Shininghwa, QCM, Mutto Vietnam, Hao Tuan, Song Hiep Loi, Tan Phuong Vinh and Hoa Binh, showcasing modern technologies in automation, smart packaging, and production optimisation.

In addition to featuring leading domestic and international brands, Vietfood & Beverage - Propack Vietnam 2026 also reflects diverse participation from businesses across key markets around the world, including Australia, Bangladesh, China, Denmark, Hong Kong, India, Indonesia, Japan, Malaysia, Poland, Russia, Singapore, South Korea, Taiwan (China), Thailand, the United Arab Emirates (UAE), the United States and Vietnam. The presence of these countries not only reflects the exhibition's increasing level of internationalisation but also presents a comprehensive overview of the global F&B supply chain - from raw materials and processed products to manufacturing technologies and modern packaging solutions.

Further affirming its international appeal, the exhibition welcomes national and territorial pavilions with participation from businesses in China, India, Japan, Malaysia, Poland, Russia, South Korea, Taiwan (China), Thailand and Vietnam. These pavilions are organized on a large, cohesive scale, showcasing each country's signature products, export strengths, and advanced technology solutions, thereby creating favourable conditions for Vietnamese businesses to directly access quality supply sources, expand trade cooperation, and strengthen connections across the global Food & Beverage value chain.

One of the standout highlights of Vietfood & Beverage - ProPack Vietnam 2026 is the continued participation of international trade promotion programs, affirming the exhibition's appeal and credibility among foreign organizations and businesses. A prime example is The Taste Europe!, a program promoting high-quality European food products. This marks the fifth consecutive year the project has chosen the exhibition as its destination for brand promotion and trade connections in the Vietnamese market, introducing visitors to pork, beef, and processed products made from these two meats, as well as promoting apples and apple-based products.

In addition, The Drop of Excellence continues its participation in the exhibition for the second year of a promotional program spanning at least three years in the Asian market. The program focuses on introducing high-quality European dairy products, including many products from Poland, helping to expand trade cooperation opportunities and bring European agricultural products closer to Vietnamese consumers and businesses.

Notably, a delegation of Polish businesses continues to attend Vietfood & Beverage - ProPack Vietnam with support from Poland's National Support Centre for Agriculture, under the Ministry of Agriculture and Rural Development of the Republic of Poland. The consistent presence of Polish business delegations over the years reflects the growing interest of European businesses in the Vietnamese market and further affirms the exhibition's role as an effective trade promotion bridge between Vietnamese businesses and international partners.

For many consecutive years, the Russian Trade Promotion Centre in Vietnam has supported Russian businesses in participating in Vietfood & Beverage - ProPack Vietnam, viewing the exhibition as one of the most effective trade promotion channels for showcasing products, finding partners, and expanding into the Vietnamese market. This continues to affirm the exhibition's credibility and standing as an important destination for international trade promotion programs in the food and beverage sector.

A series of specialised activities: connecting businesses - driving innovation - expanding cooperation

Beyond serving as an exhibition and trade space, Vietfood & Beverage - ProPack Vietnam 2026 continues to affirm its role as a forum connecting the F&B community through a series of seminars, workshops, business-matching programs and engaging experiential activities.

The activity series opens with the international seminar 'Building Premium Value in F&B: From Brand Identity to Distribution Channels and Packaging' (on August 6, 2026), co-organised by VINEXAD, Italian Atelier, and CJC Marketing Agency. The seminar focuses on brand-building strategy, distribution channel development, and packaging design for F&B businesses to enhance product value and competitiveness.

Next, the specialized seminar "Green Transformation, Digital Technology, and Sustainable Nutrition" (on August 7, 2026), co-organized by VINEXAD and the Vietnam Association of Food Science and Technology (VAFOST), will provide updates on key trends in digital transformation, AI applications, sustainable product development, and supply chain optimization.

Also in the afternoon of August 7, 2026, the seminar 'Food Packaging Compliance Management in the New Context' organised by VINEXAD and the Vietnam Packaging Association (VINPAS), will provide new information on regulations, packaging standards, Extended Producer Responsibility (EPR), and solutions to help businesses meet domestic and international market requirements.

At the same time, the Young Chefs Challenge: Culinary Arena, a cooking competition for young talent now in its second edition, organized in cooperation with the A Au Vocational Training Academy and the Ho Chi Minh City College of Economics and Tourism (CET), will give young chefs a platform to showcase their skills and creativity in food preparation while connecting with businesses and experts in the food and culinary service industry.

In addition, the F&B Spotlight - Business Presentations segment will allow companies to introduce their own products, technologies, and new solutions, helping them promote their brands and connect directly with customers and partners.

Notably, the VIP Buyer Program remains a key highlight, featuring scheduled B2B trade-matching activities that help improve trade promotion efficiency between businesses and domestic and international buyers, as well as major corporations (Big Corps) in the industry, opening up numerous opportunities for cooperation and business growth.

Alongside this, a check-in gift and lucky draw program, together with various interactive activities at the exhibition, will offer an engaging experience and help create a lively atmosphere throughout the three-day event.

Affirming its position as Vietnam's leading F&B exhibition

The convergence of numerous domestic and international brands together with a high-quality series of specialised activities has established Vietfood & Beverage - ProPack Vietnam 2026 as one of the most important trade promotion events in the F&B industry, helping to drive supply-demand connections, innovation, and expanded cooperation opportunities across the region.

Beyond bringing together advanced products, technologies, and solutions, the exhibition also serves as a bridge between businesses, buyers, associations, and domestic and international organizations, helping to drive innovation, technology transfer, market expansion and the enhanced competitiveness of Vietnamese businesses within the global value chain.

As the food and beverage industry moves toward a greener, smarter, and more sustainable future, Vietfood & Beverage - ProPack Vietnam 2026 is expected to continue driving cooperation, investment, and development, accompanying businesses on their journey to elevate Vietnamese brands and conquer new markets.
Contact Information:
VINEXAD - No. 09 Dinh Le Street, Hoan Kiem District, Hanoi
Ms. Dao Thu Ha - Project Director
Mobile: (+84) 912 000 406 - Email: daoha@vinexad.com.vn