KUALA LUMPUR, MALAYSIA -
Media OutReach Newswire
- 10 February 2026 - In Malaysia, football fans are experiencing
matchday a little differently this Premier League season. With kick-offs
often taking place after midnight – sometimes as late as 1am or 3am –
following a match has become a late-night commitment rather than a quick
night out.
Introduced by Guinness, the official beer of the Premier League,
Guinness Clubhouse is a football-themed experience created earlier this
season to bring fans together around the rituals of matchday, not in a
stadium or a pub, but in a shared, home-style setting designed for
watching the game together when most places have closed.
Set to run through February 2026, Guinness Clubhouse reflects a broader
shift in how football is experienced globally, particularly in countries
where fans follow the game across time zones. Since its launch in
November 2025, every weekend match night has been fully booked until
February, highlighting strong demand for shared matchday experiences
built around atmosphere, connection, and togetherness.
Inside Guinness Clubhouse
Set across three immersive storeys, Guinness Clubhouse brings together
the worlds of football and Guinness under one roof. From hardcore fans
and those cheering on their favourite teams, to friends simply looking
for a good night in, every corner is designed to feel like a match night
worth staying in for, with football-themed activities, bold Guinness
touches, and plenty of moments built to be shared.
Guests who book a night at Guinness Clubhouse can look forward to:
- - Catch LIVE Premier League matches on a giant projector with
surround sound recreating the atmosphere of a football stadium right in
the living room. Perfect for those who live for the game.
- - Share a bite or two from the fully stocked kitchen and pantry,
featuring Guinness-infused snacks and match-night essentials, made for
the ones who come for the snacks.
- - Settle old scores upstairs in the Play Zone with foosball, table
football, and the pool table, ideal for the friendly rivals in every
group.
- - End the night in comfort in Guinness and football-branded bedrooms
that can house up to 20 guests, complete with a starter pack featuring
Guinness Draught in a Can for those who want to stay on after the final
whistle.
Redefining Matchday Culture
“Match nights are more than just about the beautiful game, they're
about the people, the banter, and a pint of Guinness that bring every
kind of fan together,” said Joyce Lim, Marketing Manager at Guinness
Malaysia. “We created Guinness Clubhouse as a space for different kinds
of fans to come together, whether they're here for the football, the
food, or just the company, all over a shared love for Guinness, making
every match night a
Lovely Day for a Guinness.”
More than a place to stay, Guinness Clubhouse reflects how matchday
culture is evolving, particularly in football-fan cities where fans are
finding new ways to come together around the game. Through immersive,
communal spaces centred on live football, the experience demonstrates
how shared rituals continue to shape the matchday experience.
*Items associated with Guinness Clubhouse are subject to
availability; first come, first served basis, terms and conditions, and
house rules as set by the organiser, sponsor, house manager, and
property owner. Guinness and all related promotions and activities are
strictly for non-Muslims aged 21 and above only. Guinness Malaysia
advocates responsible consumption and urges consumers not to drink and
drive.