SINGAPORE -
Media OutReach Newswire
- 3 July 2025 - AweMed®, a skincare brand developed in collaboration
with local dermatologists and paediatricians, sponsored the Eczema
Family Day 2025—an annual event organised by Eczema Support Group
Singapore (ESGS). The event was held on 12 April, where patients,
caregivers, and healthcare professionals came together to share
knowledge, foster connections, and support individuals living with
eczema in Singapore.
Deepening Community Engagement Through Sponsorship
The brand's decision to sponsor the Eczema Family Day stems from its
ongoing commitment to supporting individuals and engaging local
communities with sensitive and eczema-prone skin. While
the brand has been providing gentle, eczema-friendly skincare solutions
for several years, this marks a new chapter in its efforts to connect
directly with the eczema community.
“We've always provided support for eczema patients through our products,
but we recognised the need to do more,” said a spokesperson for
AweMed®. “Increasing our visibility within the eczema community has been
a long-standing goal. So, when we were approached by the main event
organiser about sponsoring or participating in the annual Eczema Family
Day, we were eager to get involved.”
Awareness and Education on Daily Eczema Management
AweMed® also invited Dr. Ellie Choi, a board-certified dermatologist at
the National University Hospital, to speak at the event. Her talk,
titled “Eczema Care for All Ages: Managing It in Adults and Kids,”
highlighted the chronic nature of eczema and emphasised the importance
of consistent, day-to-day management. Dr. Choi also underscored the
vital role that eczema support networks play in helping individuals
navigate their journey.
The brand's involvement also went beyond sponsorship. Team members were
present to connect with attendees, offer product samples, and share
practical tips on caring for sensitive and eczema-prone skin. A selected
number of visitors were offered a free
moisturiser for itchy skin, and all ESGS members received a 10% promotional code.
Overall, the event provided a meaningful platform for AweMed® to engage
directly with the community about their individual skincare concerns.
Launch of a New Free Sample Initiative
For those who were not present at Eczema Family Day or are not part of
the ESGS, AweMed is continuing to offer free samples as part of a
three-month initiative.
This move is in response to a common concern expressed by many Family
Day attendees—hesitation in trying new skincare due to the reactivity of
their skin. As such, this initiative is designed to offer a safe,
no-obligation way for users to experience the company's formulations
firsthand, making its products more accessible to those newly
discovering the AweMed® skincare line.
This free samples programme is open to all, with no specific eligibility
requirements. Samples will be distributed on a first-come, first-served
basis while stocks last. Readers can also visit the brand's Instagram
page for updates about an ongoing promotion.
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