KUALA LUMPUR, MALAYSIA -
Media OutReach Newswire
- 2 July 2024 - Shopee, the leading e-commerce platform in Southeast
Asia and Taiwan, unveils #ShopeeHaul Gaya Lagi Lit, a curated capsule
wardrobe designed to empower Malaysian women on their journeys of
self-expression. This innovative collection prioritises versatility and
flattering silhouettes, offering a range of modest pieces that can be
effortlessly combined to achieve three distinct styles:
Warna Lit Lit,
Every Body Cantik, and
Girl Boss.
Gaya Lagi Lit embodies a commitment to inclusivity, featuring staple
garments designed to flatter diverse body types and skin tones. Curated
by Shopee’s in-house fashion stylist, the collection empowers women to
cultivate a personal style that reflects their unique personality with
unwavering confidence. Each piece fosters effortless, budget-conscious
self-expression, while simultaneously supporting the continued growth
and success of Malaysian fashion sellers on the e-commerce platform.
“Shopee is proud to unveil the 7.7 #ShopeeHaul Gaya Lagi Lit
collection, a culmination of strategic partnerships with Malaysian
fashion brands: Ariana Exclusive, Desince, Garden Store, Hany Shop,
Indah Pesona, Le’Fonse, Lovito Muslim, Lovito, Marvelry, Muslimin and
Muslimah, and Syifa Exclusive. This modest capsule wardrobe offers an
affordable price range to expand access to stylish apparel for
underserved consumers. By offering a range of flattering and versatile
pieces, it allows Malaysian women to curate a wardrobe that truly
reflects their individuality and inspires them to confidently navigate
the world,” stated
Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.
Warna Lit Lit: Bold and Eye-Catching
‘Warna Lit Lit’ is for the bold woman, a daring spirit, and a unique
sense of style. She thrives on creating looks with complementary
colours to showcase her individuality. Be creative and discover new
favourites that enhance your natural beauty.
Consider an oversized t-shirt from Le’Fonse and skirt from Desince,
Indah Pesona, or Syifa Exclusive for a relaxed yet statement-making
foundation. Don't forget to incorporate your favourite shawl from Hany
Shop for a touch of cultural flair. Personalise this look with fun
accessories like a colourful beaded bracelet from Marvelry and with a
mini-bag from Garden Store.
Soften the look by layering a neutral-coloured jacket from Lovito
over the outfit. Celebrates the power of colour and joy with Warna Lit
Lit.
Every Body Cantik: Style Without Limits
‘Every Body Cantik’ celebrates the beauty that radiates from within.
We believe clothing serves as a powerful tool for self-expression, not a
restrictive measure. Here, confidence takes centre stage – you deserve
to feel empowered and undeniably stylish, regardless of your body type.
This maxi dress from Lovito Muslim supports body inclusivity. The
dress is a canvas for your unique aesthetic, your key to feeling
confident, no matter your size. When cinched with a belt, the dress
flatters while maintaining comfort. Adorn yourself with jewellery from
Marvelry and add a touch of sophistication with a tudung bawal from
Muslimin and Muslimah. Your choice of footwear allows you to make this
look your own.
Ultimately, ‘Every Body Cantik’ celebrates the beauty that resides
within each of us. Embrace your individuality and project your
confidence!
Girl Boss: The Empowered Woman
The modern Malaysian woman embodies a spirit of unwavering
self-confidence and drive. This is the look for a ‘Girl Boss’ — a smart
casual look for all the strong, independent Malaysian women out there.
Plicated trousers and crisp button-up shirts from Lovito Muslim form
the foundation of this outfit, while a statement jacket from Lovito adds
a layer of confident power. Muslim ladies can choose a tasteful tudung
shawl from Ariana Exclusive to make this look their own. Bold jewellery
optional but adds to the ensemble, a testament to your individuality.
Finish off the look with a pair of sleek boots or heels that command
attention, while sneakers inject a touch of urban dynamism. The perfect
bag completes the look, a practical accessory that reflects your
determination and focus.
“#ShopeeHaul operates on a dual mission: first, by empowering local
SMEs within the modest fashion industry. This not only fosters
innovation and job creation, but also ensures a wider range of
high-quality options for our customers. Secondly, #ShopeeHaul enhances
product selection for Malaysian customers, particularly those seeking
affordable apparel. This commitment to inclusivity exemplifies Shopee's
dedication to leveraging technology to create a more diverse and
accessible online marketplace for everyone,” Tan elaborates further.
Shopee continues to streamline fashion shopping for Malaysians with
On-Time Guarantee for faster deliveries (including next-day and instant
delivery) and more Shopee self-collection points. An expanded "Change of
Mind" return policy allows for hassle-free returns on more items during
the 15 Days Free Returns - No Questions Asked* Guarantee period,
allowing users to shop confidently and discover their favourite modest
looks with ease.
Learn more about #ShopeeHaul Gaya Lagi Lit and shop RM1 Super Seringgit Fashion Deals this 7.7 Mega Fashion Sale here:
https://shopee.com.my/m/7-7