HONG KONG SAR -
Media OutReach Newswire - 26 June 2026 -
HONMA Golf Limited ("HONMA"; together with its subsidiaries, the
"Group"; HKEX stock code: 6858), one of the world's most prestigious
golf brands, announces its consolidated annual results for the year
ended 31 March 2026 (the "Period").
Financial Highlights
- - Despite continued global economic and geopolitical challenges which
negatively impacted consumer sentiments, the Group reported a
year-on-year revenue growth of 2.7% to JPY22,259.7 million (equivalent
to USD147.7 million).
-
- Korea rebounded robustly with a year-on-year sales growth of 55.2%,
resulting from continued investment in HONMA's brand and product
awareness in the country and success with both retail and wholesale
channels in the country.
-
- Revenue from golf clubs, accounting for 70.7% of total revenue,
reported a solid year-on-year growth of 4.5%. Golf ball sales grew by
12.2%, on the back of solid recovery in Japan, Korea and China
(including Hong Kong and Macau), which markets grew by 5.1%, 4.8% and
87.3% respectively.
-
- Full year net profit increased to JPY1,119.8 million (equivalent to
USD7.4 million), up from a loss of JPY264.2 million for the year ended
31 March 2025.
-
- Net operating cash flow remained positive at JPY1,109.3 million
(equivalent to USD7.4 million) and net gearing reduced to 21.4%, down
from 23.5% as at March 31, 2025.
-
- Continuously delivering working capital efficiency with inventory turnover days improved significantly from 315 to 251.
Major Achievements
During the twelve months period ended 31 March 2026, the golf industry
was faced with intensified competition amidst economic slowdown and
regional geopolitical instabilities in some parts of the world. Despite
these challenges, HONMA firmly executed its growth strategy while
continuously investing in product innovation, optimising its
distribution network, and strengthening brand marketing efforts.
Korea Market Outperformed All Other Markets with Exponential Growth in Both Retail and Wholesale Channels
While overall market conditions and consumer sentiment remained subdued,
Korea outperformed all other markets and delivered a year-on-year
growth of 56.7% from its wholesales channel and 34.3% from its retail
channel, thanks to continued investment in HONMA's brand awareness among
Korean golfers, its direct-to-consumer businesses in the country and
the renewal of its distributor arrangements. During the Period, gross
profit margin in Korea improved by 10 percentage points resulting from
continued improvement in the Group's price management, product offering
and consumer journey in this dynamic and evolving golf market.
Newly Launched Products Received Positive Consumer Acceptance
HONMA launched a number of products in the twelve months' period ended
March 31, 2026. These products symbolized the highest level of Japanese
craftsmanship and HONMA's signature aesthetics and performance features
and have in turn received positive feedback and acceptance from its
customers and end consumers. In addition, the Company incorporated
several proprietary, cutting-edge technologies into the design and
development of its latest BERES and TOUR WORLD series, targeting
affluent and avid golfers. As a result, revenue from BERES golf clubs
rose by 3.9% and from country specific golf clubs surged by 41.5%,
reconfirming HONMA's strong brand equity and its resilience amid
economic headwinds.
Optimised Distribution Network
During the Period, the Group continued to optimise its distribution
network in Asia, gradually shifting towards a more balanced channel mix
and customers who are capable of delivering sustainable and profitable
sales growth in their respective markets. While revenue from
self-operated stores decreased by 6.2% due to strong headwinds in Japan,
sales from third-party channels increased by 12.3% year on year,
benefiting from ongoing channel optimisation in its key markets.
Re-defining the HONMA Brand
HONMA implemented a series of marketing initiatives to strengthen its
global brand positioning, brand awareness, to expand reach and to deepen
engagement with its target consumers. To reposition the brand as a
dynamic, relevant, and premium golf lifestyle offering for digitally
savvy younger golfers, the Group has continued to enhance its global
website and social media presence through the delivery of regular,
high-quality visual content, supporting increased brand awareness and
product appeal.
Supported by a full-channel strategy and increased investment in digital
marketing, the Group recorded consistent enhancements in organic
traffic and conversion rates during the Period, with certain markets
achieving double-digit monthly growth. HONMA's e-commerce sales recorded
a year-on-year growth of 13.1% and 18.1% in Chinese Mainland and North
America market.
Business Outlook
Looking ahead, HONMA will continue to advance its long-term growth
strategy, with the ambition of establishing itself as a leading global
golf lifestyle brand. This strategic direction builds on the Group's
strong heritage, expanding distribution footprint, advanced
technologies, and renowned Japanese craftsmanship. Key priorities
include enhancing and revitalizing brand value to deepen customer
loyalty, reinforcing leadership in the super-premium segment, and
accelerating growth in the fast-expanding premium-performance category.
HONMA also aims to drive sustainable expansion in North America and
Europe through a more refined product offering and optimized
distribution strategy, while broadening its portfolio of complementary
non-club products to deliver a more holistic golf lifestyle experience.
At the same time, the Group will continue to prioritize innovation and
product development to remain aligned with evolving market dynamics and
shifting consumer preferences.
Mr. LIU Jianguo, Chairman of the Board, President, and Executive Director of HONMA Golf Limited,
said: "Despite ongoing operating challenges and business uncertainties,
HONMA delivered resilient results, underpinned by solid margin
performance and continued progress in its direct-to-consumer strategy.
Through a disciplined focus on premium positioning, enhanced digital
engagement, and an optimized distribution footprint, we have established
a robust platform for sustainable long-term growth and remain committed
to delivering value for our stakeholders."