KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 8 October 2025 - In Malaysia, the strength of our communities lies in the stories we share and the ways we support one another. This 10.10 Brands Festival, Shopee Rai Lokal invites Malaysians to see beyond the promotions and discounts, to celebrate local entrepreneurs and content creators who bring products to life. As content-led commerce continues to shape how Malaysians shop, local brands are partnering with homegrown content creators from Shopee's affiliate network to reach everyday Malaysians through authentic, relatable storytelling.

At the heart of this mission are Shopee affiliates who play multiple roles as storytellers, community builders, and brand champions. By showcasing local entrepreneurs and their products through engaging content, these creators help bridge the gap between sellers and shoppers, turning everyday purchases into meaningful connections. The 10.10 Brands Festival celebrates this synergy, with creators like KUBAH BIRU and bubblegumsz leading the movement of shaping Malaysia's digital retail landscape by working with local brands like TTRacing and Elgini.

Shopee Rai Lokal in Action via Shopee Live
Long-time fan and affiliate, KUBAH BIRU, first discovered TTRacing on Shopee, a homegrown brand known for its ergonomic gaming and office chairs, and began sharing his honest reviews through Shopee Live. In his livestreams, he answers viewers' questions while showcasing the chair's design, highlighting how it improves posture and provides lasting comfort. “Before TTRacing, I'd end each day with back pain and stiffness,” he shared. “Now, I can sit for hours without feeling sore or tired. It's made such a big difference that I truly believe in this brand and recommend it to my followers too.”

The strength of this connection stems from the quality of products made by local brands like TTRacing. This makes it easy for affiliates like KUBAH BIRU to share genuine reviews that drive visibility, build trust, and introduce these products to audiences across Malaysia. By promoting local brands he truly believes in, KUBAH BIRU helps them gain the recognition they need to stand alongside well-known names.

With tools like Shopee Live, KUBAH BIRU has been able to share authentic product reviews that resonate with Malaysian shoppers - generating more than RM15,000 in sales for TTRacing. His success is further supported by Shopee's GoldTick Programme, which recognises and supports high-performing affiliates like KUBAH BIRU with more visibility on the platform. This initiative helps him continue championing local brands and making them more discoverable to Malaysians. Together, they demonstrate the spirit of Shopee Rai Lokal and show how everyday Malaysians benefit from homegrown innovation, local talent, and a stronger community.

Shopee Rai Lokal in Action via Shopee Video
As a fashion enthusiast at heart, bubblegumsz shares her love for athleisure through short, engaging videos on Shopee Video where she regularly features Elgini, a Malaysian sportswear brand. In her videos, she highlights Elgini's versatile pieces with practical styling tips, showing how each outfit fits naturally into everyday life, whether at work, during casual outings, or for sports activities. “I really love Elgini's attire because it's perfect for everyday wear,” she said. “It's stylish, comfortable, and designed for our Malaysian weather. When I show the products up close, my followers can see the craftsmanship that goes into them, and even my friends are inspired to be more active. As a Malaysian, I'm proud of our local craftsmanship and want to share that pride with others.”

Elgini's high-quality, affordable sportswear makes it easy for affiliates like bubblegumsz to share genuine recommendations. As an original content creator, her authentic storytelling through Shopee Video generates impressive results, driving over RM11,000 in sales last month for Elgini. Supported by Shopee's GoldTick Programme, bubble gumsz continues to share relatable, high-impact content that inspires trust among shoppers and strengthens visibility for local brands.

By sharing real experiences and showing how the products fit into her active lifestyle, she has built genuine connections with her audience. Affiliates like her prove how creativity and community thrive through Shopee Rai Lokal by inspiring shoppers to choose local, stay active, and trust homegrown brands like Elgini.

Catalyst for Local Empowerment
Behind these stories is Shopee's role as an enabler of local entrepreneurship. By connecting affiliates with local entrepreneurs through tools like Shopee Live and Shopee Video, affiliates can help customers discover local brands through authentic storytelling, contributing to the growth of Malaysia's local economy. This synergy ensures that brands like TTRacing and Elgini can reach more Malaysians nationwide while staying true to their identity.

Shop Malaysian Brands this 10.10 Brands Festival
The 10.10 Brands Festival is the best time for Malaysians to explore and support these homegrown content creators and brands. Visit the Shopee 10.10 page or open the Shopee app now to discover the Lagi Murah, Lagi Cepat deals and be part of the Shopee Rai Lokal movement.