Wildberries tests ready-to-eat food delivery from restaurants
Rabu, 16 Juli 2025 | 11:03
MOSCOW, RUSSIA -
Media OutReach Newswire
- 16 July 2025 - Wildberries, a leading digital platform in Eurasia, is
launching a pilot service for express delivery of ready-made meals from
restaurants and cafes. In the pilot phase, the service will operate in
select districts of Moscow and St. Petersburg and is later planned to
expand to other cities in Russia.
Wildberries will accept food orders through its app, while its partners
will prepare and deliver the meals via their own logistics within an
hour. The first partner in the pilot FoodTech project is the food
delivery service Dostaevsky, which operates in the dark kitchen segment.
The entire menu from Dostaevsky, spanning more than 450 ready-made
items, will be available on the Wildberries showcase.
"With the launch of the ready-made meal delivery service, we are
entering a new phase in the development of the Wildberries ecosystem,"
said Elizaveta Shlein, head of the Delivery-by-Seller (DBS) division at
the united company Wildberries & Russ. "We are only at the starting
point of our FoodTech direction, which we plan to scale across all
regions where the company operates."
The Russian market for restaurant-ready meal delivery is estimated to
have grown by 30% in 2024, reaching the equivalent of $8.3 billion. Last
year, food products surpassed home goods, clothing, and electronics for
the first time in terms of online sales volume in the country.
Wildberries has been recently expanding into fresh food sales via
partners.
BERITA LAINNYA
BERIKAN KOMENTAR