SINGAPORE -
Media OutReach Newswire - 6 June 2025 -
So Drama! Entertainment in Singapore is excited to announce the
new entertainment and lifestyle app, Kakee. Officially launched on 6
June, Kakee is a rebrand of CAMOKAKIS. This rebrand marks a significant
transformation for the app, introducing a more engaging and innovative
digital experience for users.
Rewards and Entertainment at Your Fingertips
Kakee is a proudly made-in-Singapore entertainment and lifestyle app
with a difference: it rewards users for simply enjoying content on the
app; the more they engage, the more they earn. A homophone of the word
kaki – meaning "close friend" in local slang, and part of the phrase
kaki lang, meaning "one of us" in Hokkien, Kakee is positioned as "Your
Rewards & Entertainment Buddy”. It is designed to be the perfect
companion, in lifestyle and entertainment – whether it be listening to
music, watching a video, or playing a game – while also actively
rewarding users with prizes, entry into special events and contests.
Kakee brings together four core features that lets users engage, be entertained, and earn:
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Listen (refer to Appendix A) – Listen to DJs and 24/7 music streams from POWER 98 and 88.3JIA.
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Watch (refer to Appendix B and C) – Watch Kakee Originals, a
collection of proudly made-in-Singapore serialised video content
spanning lifestyle, travel, current affairs, mental wellness, and
micro-dramas. The platform also offers Kakee On The Move — social-first
short-form video content.
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Play – Play thrilling mobile games that keep the fingers moving and the brain juicing.
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Lobangs – The rewards hub on Kakee where users can win exciting prizes and take part in events and contests.
Kakee also introduces Koins — a gamified rewards system that adds a
fun and rewarding layer to everyday interactions. Every activity on the
app, whether listening, watching or playing, helps users earn Koins that
can be redeemed for exciting rewards.
A Fully Digital Experience
In line with broader digitalisation trends, Kakee, alongside radio
stations POWER 98 and 88.3JIA, will fully embrace a digital-first
future. Starting 6 June, Kakee will launch new 24/7 music streams from
both stations, giving listeners a fresh, flexible way to enjoy their
favourite tunes anytime, anywhere.
FM broadcasts and their simulcasts on the Kakee app will remain
available until October 2025, after which both will cease. Beyond that,
the app's always-on music streams will continue, ensuring uninterrupted
access to music in a mobile-first format.
This shift aligns with the growing need for on-demand, mobile-first
content, allowing users to enjoy their favourite music, games, and
entertainment at their convenience. Kakee's interactivity, flexibility,
and rewards-based ecosystem are tailored for modern audiences seeking a
more connected experience.
With these new features and an integrated rewards system, Kakee is
poised to redefine entertainment, offering an engaging experience that
turns everyday moments into rewards. As the app evolves, it remains a
trusted companion, continuously innovating to stay meaningfully
connected with its audience.
Kakee App Launch and Launch Event
CAMOKAKIS has officially refreshed to Kakee on the Google Play Store and Apple App Store on 6 June 2025.
To mark the occasion, a public launch event will be held from 26 to 29
June, 11am to 10pm daily at Plaza Singapura. Free and open to all, the
event will feature appearances by DJs from POWER 98 and 88.3JIA, live
performances by the Music & Drama Company, as well as an immersive,
on-ground experience of Kakee's four features – Listen, Watch, Play, and
Lobangs – brought to life in a physical space. Adding to the
excitement, the Kakee Konvoy – a vibrant truck with a mobile stage –
will be stationed on-site, where the DJs will perform live and engage
with the crowd through games and giveaways.
Download Kakee on the Google Play Store or Apple App Store: https://go.kakee.sg/60902e
https://www.sodrama.sg/
https://www.linkedin.com/company/sodrama-entertainment/