HONG KONG SAR -
Media OutReach Newswire - 14 March 2025 - Cybersecurity giant
Trend Micro Incorporated (TYO: 4704; TSE: 4704) has been named a Champion in the
Canalys Global Cybersecurity Leadership Matrix 2025. This marks
Trend's third consecutive placement as #1 among the 32 cybersecurity
vendors appraised by Canalys. Trend and its partners serve the
industry's most geographically diverse customer base, protecting
hundreds of thousands of enterprise customers across 69 countries.
To learn more about Trend's channel partner program, visit:
https://www.trendmicro.com/en_hk/partners/channel-partners.html
Trend launched its Global Partner Program in 2024, delivering consistent
and tailored engagement to all regions and partner types. AI
capabilities, partner competencies, immersive training, customized
playbooks and lead-generation tools were all recognized by Canalys.
According to Canalys's review of Trend's channel program: "Partner
ecosystem expansion will be a key focus in 2025, with an emphasis on new
AI-focused partners in collaboration with NVIDIA and partners in
defense, energy, healthcare and FSI sectors. Priorities will include
growing its security services specialist ecosystem and driving sustained
partner momentum via cloud marketplaces. The launch of an AI-predicted
opportunity campaign will boost up- and cross-sell opportunities, while
the new Technical Partner Center will help partners optimize pre- and
post-sales."
To be ranked as a Champion in the
Canalys Global Cybersecurity Leadership Matrix, security vendors
must have the highest levels of excellence in channel management, high
and consistent vendor benchmark scores, among the largest share of
global shipments and strong market performance, vision, leadership and
change capabilities.
Kevin Simzer, COO at Trend: "Our deep focus on empowering our
channel partners and end customers through AI-driven proactive
cybersecurity continues to resonate in the industry. We're proud to be
recognized by Canalys for our channel innovation, scaling, diversity of
partner types, and quality of service. We're building on this success
throughout 2025 with continued expansion of our channel capabilities."
Canalys measures partner sentiment by leveraging their Vendor Benchmark
Analyzer, a tool that collates channel partners' experiences of working
with vendors to provide scores which allow easy cross comparison. Trend
lead the evaluation with a leadership score of 82% and a momentum score
of 74%.
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