LIVERPOOL, UK -
Media OutReach Newswire
- 14 March 2025 - Liverpool FC has agreed a multi-year global
partnership with Visit Maldives, making it the club's official tourist
destination partner.
The partnership, which is inclusive of both the club's men's and
women's teams, will drive awareness of the Maldives as a world-class
tourist destination, while demonstrating the breadth of activities,
heritage and stunning locations the island country has to offer.
It unites two world-renowned brands with a shared commitment to
offering extraordinary experiences, whether that's for fans at Anfield
or for those enjoying the sunny side of life in the Maldives, the
world's leading destination for the past five consecutive years.
To celebrate the launch of the partnership, fans will have the chance
to win an incredible five-night trip to the Maldives, including flights
and accommodation, through an exciting MyLFC competition. For details on
how to enter, please visit
here.
And throughout the partnership, fans will have the opportunity to
enjoy exclusive content, special promotions, and competitions with
money-can't-buy prizes.
Following a record-breaking year for the Maldives' Tourism Industry in
2024, Visit Maldives set an ambitious target of $5 billion in tourism
receipts for 2025. It will increase its awareness and visibility via
Liverpool FC's growing social media platforms, which have over
200million global followers, and registered almost 12billion views and
1.5billion fan engagements last season alone, the most of any Premier
League club.
LFC is also the most-watched team globally in the Premier League, with
a cumulative audience of 471 million last season, and has continued
this trend for the current season.
Alongside raising awareness as a destination of choice Visit Maldives
is dedicated to protecting its unique environment, with a strong
emphasis on ocean conservation and sustainable tourism – critical issues
for the low-lying island nation, which is particularly vulnerable to
rising sea levels and climate change.
Through this partnership, Liverpool FC will collaborate with Visit
Maldives to support these initiatives, leveraging the club's
award-winning sustainability programme, The Red Way, to raise awareness
and drive positive action.
Ben Latty Chief Commercial Officer at Liverpool FC, said: "We're very
excited to welcome Visit Maldives into the Liverpool FC family as our
official tourist destination partner. Together we share a passion for
creating unforgettable experiences that bring people together in
meaningful ways.
"We also share a commitment for being the most sustainable we can be,
whether that's via our award-winning The Red Way programme or Visit
Maldives raising concerns about preserving delicate underwater
ecosystems. We look forward to supporting each other in these vitally
important areas moving forward."
Mr Ibrahim Shiuree, the Chief Executive Officer and Managing Director
of Visit Maldives, added: "Partnering with a club as iconic as Liverpool
FC, who share our core values to drive positive change towards a more
sustainable future, is a proud moment for Visit Maldives. Together,
we'll be able to offer exclusive opportunities and experiences, bringing
the magic of the Maldives to millions of passionate fans around the
world. We're particularly thrilled about the MyLFC competition and the
chance to give one lucky fan the trip of a lifetime in the Sunny Side of
Life."