In this role, Hirai will lead Aon's business in Japan, with responsibility for setting and executing the firm's strategy, driving sustainable growth and ensuring excellence in client service delivery. He will report to Qin Lu, head of North Asia, and will join the North Asia leadership team.

"Max brings deep market insight, strong leadership capability and a clear focus on clients," said Lu. "His global business experience and collaborative leadership style position him well to build on our strong momentum in Japan and advance our Aon United strategy — helping clients and colleagues navigate an increasingly complex risk environment."

With more than 30 years of experience in the insurance industry, Hirai brings extensive local and international leadership expertise. He has built his career at Tokio Marine, in Japan before serving in senior leadership roles across South America, North America and Asia. He currently serves as CEO, Asia Region for Tokio Marine, leading the firm's Life and Non‑Life businesses across Southeast Asia and India.

Hirai is a well‑respected senior leader, with a strong track record of leading large, multi‑market insurance operations through growth and transformation. He is known for building high‑performing, collaborative teams and for his disciplined approach to strategy, execution and financial performance. His deep understanding of the Japan market and client‑focused leadership style will support Aon's continued growth in Japan.

"I'm honoured to take on this role at an exciting time for the Japan market, where there is significant opportunity ahead," said Hirai. "I have long respected Aon's strong position and contributions to clients in Japan and look forward to working closely with colleagues to further strengthen our business in the market."

Hirai succeeds Tatsuya Yamamoto, who will work closely with him in an advisory capacity to support a smooth leadership transition.

More information about Aon in Japan can be found here.

*Subject to completion of regulatory formalities, where required.