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Shopee Launches RM150 million 'Shopee Lindung Niaga' Initiative to Support Business Resilience of Malaysian MSMEs
Rabu, 29 April 2026 | 21:57
RM150 Million support across three strategic pillars to help sellers manage costs, strengthen resilience, and better serve buyers
Initiative combines timely support
with continued investment in capabilities to support sustainable growth
for businesses while maintaining access and value for buyers
KUALA LUMPUR, MALAYSIA -
Media OutReach Newswire
- 29 April 2026 – Shopee, the largest e-commerce platform in Southeast
Asia and Taiwan, and a leading e-commerce platform in Brazil, today
announced the launch of
Shopee Lindung Niaga, a RM150 million initiative designed to
support Malaysian micro, small, and medium enterprises (MSMEs) through
practical measures across shipping, working capital and fulfilment.
The initiative reflects a balanced approach to supporting buyers and
MSMEs as they navigate an evolving operating environment. By combining
timely support with continued investment in the tools and infrastructure
businesses rely on, Shopee aims to contribute to stronger business
resilience over time while maintaining consistent access and value for
buyers.
As businesses adapt to changing conditions, Shopee Lindung Niaga
focuses on supporting MSMEs in sustaining operations in the near term
while investing in the capabilities needed to remain competitive over
the longer term.
“
Shopee Lindung Niaga is designed to provide practical support
where and when it matters most, while continuing to invest in the
systems and tools that small businesses rely on to operate and grow,”
said
Ian Ho, Vice President, Shopee Malaysia. “At the same time, it
is important that buyers continue to have access to essential goods with
consistency and reliability. Both are important to a healthy and
balanced ecosystem.”
Supporting Transaction Momentum
Under the
RM150 Million Shopee Lindung Niaga package, Shopee is delivering targeted support for buyers and qualifying local MSMEs across three strategic pillars:
1. Supporting transaction momentum through targeted support measures:
Shopee is enhancing its support for transaction activity through a
combination of logistics initiatives and targeted measures for key
product categories.
-
- The first is the introduction of no-minimum-spend free shipping vouchers,
which support continued access to everyday needs and encourage
purchasing activity. This, in turn, helps sustain demand and supports
sellers in maintaining conversions.
-
- Additional support is also provided for bulkier and higher-value items,
such as furniture and home appliances. Through targeted voucher support
for these categories, Shopee helps offset higher delivery costs and
simplifies more complex shipping arrangements. This makes larger
purchases more accessible for buyers, while enabling sellers in these
segments to better serve demand and reach customers more effectively.
2.
Easing access to working capital: Financing remains an
important enabler for MSMEs. In partnership with Monee, Shopee is
expanding access to working capital solutions, including SLoan for
Sellers and Quick Funds.
- - Growth capital through SLoan for Sellers: Designed to facilitate over
RM5 million in seller financing, alongside a 100%
interest rate subsidy on the first installment for new users to support
restocking and more agile business expansion.
-
- Instant liquidity through Quick Funds: 50% off Advance
Fees and a 20-day free trial for new users, giving sellers immediate
access to earnings to manage cash flow cycles.
3. Strengthening Fulfilment Capabilities For Operational Flexibility:
Shopee is also expanding access to Fulfilled by Shopee (FBS), enabling
more sellers to utilise warehousing and logistics support that helps
streamline operations.
- - Complimentary Six-Month Trial of Fulfilled by Shopee:
Eligible sellers can access six months of complimentary FBS support,
providing sellers greater flexibility in managing overheads and scaling
operations, particularly during peak periods. This allows sellers to
focus more on growing their businesses while maintaining service
consistency.
-
- Sellers using FBS have also seen an average uplift of around
20% in store traffic, reflecting improved visibility and access to
platform features that help them reach more customers
-
- For buyers, this translates into more reliable delivery timelines and a smoother overall shopping experience.
For sellers already leveraging these programmes, they have helped support business growth.
Nur Shafiqah Mokhtar, founder of children's fashion wear store Dashboxx Solutions,
said, “SLoan helped us quickly unlock the extra capital we needed to
grow. Instead of slowing down due to cash flow gaps, we were able to
ramp up our operations almost immediately as approval and disbursement
was completed in under 24 hours.”
Stephen Beh, founder of baby and children's essentials store Moo Baby,
said, “Free shipping vouchers make a big difference for us. Customers
are much more willing to complete their purchase when they don't have to
worry about delivery cost, especially for lower-ticket items. It really
helps to push conversion and basket completion.”
Supporting Long-Term Competitiveness Through Digital Tools and AI
Beyond immediate support measures, Shopee continues to invest in
tools that help sellers operate more efficiently and adapt over time,
such as a Chat AI Assistant, Product AI Optimiser and AI Model Try-On,
which help sellers improve efficiency, save time, and manage their
businesses more effectively over the long term.
“Resilient businesses are built not only through timely support,
but through continued investment in the capabilities, tools and
partnerships that help them compete and grow over time,” concluded Ho.
BERITA LAINNYA
BERIKAN KOMENTAR