SINGAPORE -
Media OutReach Newswire
- 29 April 2026 – The Badminton World Federation (BWF) is pleased to
announce BK8 News as the Presenting Partner of the prestigious BWF
Thomas & Uber Cup Finals 2026.
Through this partnership, BK8 News will support the tournament in its
role as Presenting Partner, contributing to enhanced global visibility
and deeper fan engagement through integrated media coverage and
content-led initiatives.
Owen Leed, Commercial & Communications Director at the Badminton
World Federation, said: "We are delighted to welcome BK8 News onboard
for our flagship team competition, the BWF Thomas & Uber Cup Finals
2026.
"The collaboration highlights the rising commercial strength of our
premier championships and supports broader international exposure
through BK8 News' media reach."
Michael Gatt, Managing Director of BK8 News, added: "We are excited to
be a Presenting Partner of the prestigious BWF Thomas & Uber Cup
Finals 2026, a tournament with a rich legacy and one of the most
anticipated events on the global badminton calendar.
"This partnership marks a major milestone for BK8 News, providing a
global stage to elevate our brand and bring fans closer to the
excitement of world-class badminton through engaging content,
storytelling, and immersive experiences."
The deal was facilitated by BWF's commercial and broadcast partner,
Infront, with support from Outlast Sports & Entertainment.
Salauddin Sinnakandu, CEO of Outlast Sports & Entertainment,
commented: "This collaboration marks a noteworthy milestone, and we look
forward to seeing the ways it will evolve and the impact it will
create."