HONG KONG SAR - Media OutReach Newswire - 13 November 2025 - Following the success of the 2024 edition, the Hong Kong Design Centre (HKDC) is again collaborating with designers, international and local businesses and other prestigious partners to launch BODW In the City 2025 (the Programme), with the Cultural and Creative Industries Development Agency as the Lead Sponsor. This two-week design festival is scheduled from November 24 to December 7, 2025, featuring over 30 themed events throughout Hong Kong, primarily in Central, Admiralty, Wan Chai, and Tsim Sha Tsui.

The programme is proud to join forces with multiple partners to co-create the event, hand in hand. With their support, as well as that of all participating brands and institutions, the Programme brings together design talents from both global and local spheres, showcasing outstanding designs and fostering new collaborations and ideas. To offer the public a comprehensive and immersive design experience, the events will encompass guided tours, exhibitions, live artisanal demonstrations, talks and sharing sessions, and gastronomic initiatives, spanning various design disciplines to showcase the best of local creativity and innovation. Highlights include decorated Tram Tours, Live Car Painting Performance, and opportunities to engage with internationally renowned designers visiting Hong Kong to exchange ideas and share their latest works.

Discover the Design Power In the City with 'CurioCity'

The BODW In the City 2025 Press Conference was held on November 11 at Nature Discovery Park, located in K11 MUSEA. Mr. Carmelo Ficarra, Consul General of Italy in Hong Kong and Macao, and Professor Viveca Chan, Vice Chairman of the Hong Kong Design Centre, Chairman of the BODW In the City Steering Committee, Member of the BODW Steering Committee, officiated as guests of honor. A few representatives from supporting brands and design units have attended, creating a lively and harmonious atmosphere.

Professor Viveca Chan remarked in her welcoming speech: 'Welcome to BODW In the City 2025! Hong Kong is a city where design and business merge seamlessly. With this year's Programme, Hong Kong Design Centre and our partners aim to offer the public even more diverse experiences, sparking curiosity and providing a platform to explore the power of design through idea exchange.'

Roger Wu, Director, Business Development and Projects, Hong Kong Design Centre shared the inspiration behind BODW In the City 2025's CurioCity theme, explaining, 'This year, under the theme CurioCity, we encourage the exchange of design ideas and stories In the City through curiosity. By bridging venues, brands and designers, we aim to showcase Hong Kong's vibrant design energy to locals and tourists alike through more than 30 dedicated events citywide.''

Collaborate with Italian Brands in Igniting Local Inspirations

With its rich history and cultural heritage of design, combined with modern innovation, Italy is a pivotal player in the global design landscape. By partnering with the Consulate General of Italy in Hong Kong, this year's Programme offers unique brand collaborations and experiences to tourists and the Hong Kong public.

Mr. Carmelo Ficarra expressed his support during his speech at the press conference: 'The Programme serves as a bridge connecting the creative energies of Hong Kong and Italy. We are delighted to see how premium Italian brands are exerting their global influence in Hong Kong, and how the local community is transforming these influences into local expressions. I believe that together, we are cultivating a fusion of ideas that inspires and transforms urban landscapes.' '

Through BODW In the City, each participating brand, including the Italian brands, seeks to bring a unique perspective to the project. Together, they weave a story that transcends boundaries and ignites inspiration, positioning the Programme as a premier platform to celebrate the transformative power of design in the urban landscape.

Brand partners join forces with HKDC include:

Motion City Partner
Sino Group
Partners
AIA Hong Kong	Andante	Andrea Bonaceto
Ascot Chang	Asian One	Ferrari Owners Club
atelier Bernard Chang	Atelier Pacific	B&B Italia
B.S.C. COLOURLIVING Limited	Ben Brown Fine Arts Hong Kong	Burberry
Central Market	College of Liberal Arts and Social Sciences, City University of Hong Kong	CulinArt 1862
Consulate General of the Czech Republic in Hong Kong	DOX by Qubus	dunhill
ENOTECA	ESPRIT	Global ESG Leadership Organization
GSA Limited	HIR Studio	Hong Kong Tramways Limited
Tram Plus Limited	Hong Kong Design Institute	Hong Kong Institute of Urban Design
INNOTIER	Institute for Sustainable Urbanization	UPD International
Jockey Club Creative Arts Centre	K11 MUSEA	KC100 Art Space
Metro South	Kheiron Milano	LALA CURIO
Lee Tung Avenue	Mia Cucina	Moleskine
The Moroso Gallery of Wonders	Novalis Art Design	NUOVO
PMQ	Preciosa Lighting	SOFE Coffee
Tai Ping Carpets	Tom Lee Music	TOWNGAS
Tu by Tu	Urban Land Institute	UrbanismArchitecture Bi-City Biennale
Venchi	Visionnaire	Vivienne Tam
Walk in Hong Kong	Wyndham Social

http://www.bodwinthecity.com/
https://hk.linkedin.com/company/hong-kong-design-centre
https://x.com/hk_designcentre/status/1984168472109314061
https://www.facebook.com/bodwcityprogramme
Wechat: @HKDC香港设计中心
https://www.instagram.com/bodwinthecity/
https://xhslink.com/m/9iKF7Jmz4Al