KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 10 October 2025 - Shopee Malaysia and POP MART are turning up the excitement for the 10.10 Brands Festival with POP MART's special Halloween Series, featuring new spooky releases and surprise restocks across all collectibles. Fans shopping on POP MART's Official Store on Shopee Mall can also enjoy exclusive Spend & Win rewards featuring iconic favourites such as LABUBU FALL IN WILD and Let's Checkmate Vinyl Plush Dolls from THE MONSTERS series, available only on 10 October.

To celebrate the launch, POP MART will host a Surprise Hours Drop lineup throughout 10 October, featuring fan-favourite character restocks and limited Halloween editions:

• 12:00 AM: LABUBU, Crybaby and Twinkle Twinkle Restocks
  
• 10:00 AM: Halloween Series IP New Release
  
• 2:00 PM: LABUBU, Crybaby and Twinkle Twinkle Restocks
  
• 6:00 PM: LABUBU, Crybaby and Twinkle Twinkle Restocks
  

The celebration will culminate in an exclusive Shopee Live Halloween Restock at 8:00 PM via POP MART's official store, with a special appearance by content creator Cayee Loh (@cayeeloh.mear).

Adding to the excitement, collectors can stand a chance to unlock exclusive Shopee-only Spend & Win rewards:

• - Spend RM300 and above to stand a chance to win a random blindbox from POP MART's character series, featuring Crybaby, Hirono, Baby Molly, or Baby Tabby.
  
• - Spend RM1,588 and above to stand a chance to win the LABUBU FALL IN WILD or the Let's Checkmate Vinyl Plush Dolls from THE MONSTERS series