This partnership seeks to address the growing public health need by
offering clinical-based solutions for better health management in the
areas of general well-being, healthy ageing and family health. These
solutions emphasise preventive care, empowering individuals to take
charge of their health early: act early to lower the risk of escalation
to severe conditions and potential to reduce the need for future
clinical treatment.
Addressing a Critical Regional Need
Asia has been experiencing some of the world's fastest demographic transitions of rapidly ageing populations1 and rising lifestyle-related diseases2,
with increasing prevalence of conditions such as diabetes,
hypertension, and metabolic disorders. This has created complex
healthcare needs that require early intervention and
culturally-sensitive preventive strategies.
Traditional hospital-centric models alone cannot meet these demands
at scale, as communities require care that is accessible,
culturally-attuned, and focused on staying well, not just treating
illnesses. Preventive care delivered at the community level, where it
can be most effective, remains a significant gap.
This partnership between NHG Health and DFI Retail Group recognises
these regional realities and brings clinical expertise into everyday
community touchpoints—supporting preventive health and general
well-being and enabling successful ageing in place.
Under this partnership, NHG Health will provide clinical expertise,
research capabilities and public health experience. This includes
providing clinical and scientific guidance on unmet clinical needs,
supporting clinical research and health studies, and driving public
education on preventive health and early intervention. DFI Retail Group
will contribute retail expertise, customer insights, and omnichannel
distribution across its Guardian and Mannings stores to ensure wide
accessibility of these solutions. Beyond physical retail distribution,
DFI will also support with customer engagement and education, marketing
and e-commerce capabilities.
This partnership underscores the importance of public-private
collaboration in shaping the future of healthcare, with Singapore as a
launchpad for impact across Asia. By combining clinical depth and
trusted infrastructure of the public sector with the innovation, scale
and reach of the private sector, this partnership will support new
pathways to preventive care and health ownership in a strategic and
sustainable way for consumers in Singapore and across Asia.
The Collaboration Agreement (CA) to formalise this partnership was
signed by Professor Benjamin Seet, Group Chairman Medical Board
(Research), NHG Health, and Ms Fann Yuen, Group Own Brand Director, DFI
Retail Group.
Prof Seet said, "With population health as a national priority,
there is greater focus on care provided in the community, rather than in
hospitals and clinics. This partnership with DFI achieves exactly that.
Through its extensive retail network, we will be able to reach millions
of people across Singapore and the region, allowing us to bring
evidence-based solutions closer to home to impact more lives."
Andrew Wong, Chief Executive Officer, Health & Beauty, DFI
Retail Group, said, "This partnership sets a new benchmark for
public-private healthcare collaboration, and we are very proud to be the
first retailer in Asia to lead the way with NHG Health. In the growing
wellness space where health and beauty converge, customers are
increasingly looking for holistic solutions so they can take charge of
their well-being. Teaming up with NHG Health strengthens Guardian's and
Mannings' role as the trusted advisors for wellness, delivering
accessible, affordable and relevant solutions to the communities we
serve in Singapore and across Asia."
Long-term Partnership
Singapore's value as a launchpad for healthcare innovation across
Asia reflects both its unique advantages and the broader regional
opportunity. Our robust and well-established healthcare system,
supportive regulatory environment, and strong smart nation foundation
create an ideal testing ground for these new health and wellness
solutions. Our multicultural population can also provide valuable
insights that can be applied across diverse Asian markets.