HO CHI MINH CITY, VIETNAM -
Media OutReach Newswire
- 18 March 2025 - As Vietnam's digital economy continues to expand
rapidly, brands are increasingly shifting their marketing efforts toward
AI-driven video content and influencer collaborations to stay
competitive. In response to this growing demand,
KIT Global, a digital
marketing solutions provider based in Asia Pacific, Europe, and Latin
America, equips Vietnam businesses with the latest digital marketing
tools powered with in-house AI to maximize brand performance.
"In Vietnam's fast-evolving market where digital adoption is
accelerating, brands need more than just conventional marketing. They
need data-driven, AI-powered strategies that deliver real impact to the
business," said Risa Kusumaningrum, Country Manager for Indonesia and
Vietnam at KIT Global. "With
91%
of global internet traffic coming from video streaming by 2025,
integrating AI, video marketing, and influencer collaboration enable
brands to execute campaigns that are both creative and results-driven to
ensure they stay ahead in a competitive digital landscape."
Vietnam's digital marketing landscape is shifting away from traditional
advertising, with brands prioritizing social media, influencer-driven
campaigns, and AI-powered automation. Digital platforms such as TikTok,
Instagram, and YouTube have now become primary channels for brand
engagement. With the surge of internet usage and digital growth, it is
estimated that
53%
of the population has shopped online using social networking platforms,
such as Facebook and Zalo, or e-commerce platforms, such as Lazada,
Shopee, and Tiki. This transition has pushed brands to invest more in
short-form video content, interactive live streaming, and AI-powered ad
targeting to achieve measurable ROI and maximize audience reach.
The country's growing reliance on influencers is another key trend
shaping its marketing landscape. Similar to what happens globally,
brands in Vietnam are moving away from mega-influencers and celebrities,
instead prioritizing nano- and micro-influencers who offer more
authentic engagement and stronger consumer trust. Industries such as
beauty, automotive, and consumer goods are leveraging these influencers
to drive visibility and conversions, capitalizing on their niche
audiences and higher credibility.
"Our expansion in Vietnam comes at a pivotal moment as the country's
digital economy accelerates and brands seek more sophisticated marketing
solutions to stay ahead. We aim to provide localized expertise while
seamlessly integrating global best practices as businesses prepare for
major seasonal campaigns," closed Risa.
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