MANILA, PHILIPPINES -
Media OutReach - 6 June 2023 -
Jollibee Foods Corporation
(JFC), one of the largest and fastest-growing restaurant companies in
the world, reported +20.2% Systemwide Sales Growth and +6.7% Same Store
Sales Growth in North America (Philippine Brands and Smashburger), as
disclosed by the company.
JFC operates several quick service restaurants in the region, led by its
flagship brand Jollibee, known for its fried chicken called Chickenjoy.
It also runs the burger chain Smashburger and coffee and tea chain The
Coffee Bean & Tea Leaf (CBTL), which both posted strong systemwide
and same store sales growth in the region.
The JFC Group eyes North America as a key market to achieve its vision
of being among the top 5 restaurant companies in the world. It plans to
open 550 to 600 stores globally in 2023, through organic growth and
franchising, as part of its accelerated expansion plans to meet its
vision.
Jollibee North America: Continued Strong Growth and American Market Crossover
Jollibee US and Canada continued to post strong double-digit systemwide
sales in Q1 2023. It ended Q1 2023 with 89 stores, opening three stores
for the quarter including its first-ever double drive-thru in North
America located in Orlando, Florida. Last year, it opened 11 stores,
including in the iconic New York Times Square and Vancouver—its first in
British Columbia, Canada.
"Our successful growth in North America is thanks in no small part to
the support of our thousands of customers across the region, and to our
teams who joyfully serve them every day," shared Maribeth Dela Cruz,
President of Jollibee Group North America—Philippine Brands. "We are
delighted to see more and more customers enjoying our signature
Chickenjoy fried chicken, Chicken Sandwich, and Peach Mango Pie, both
from our devoted Filipino-American fans and new Mainstream American
followers. Their support shows that Jollibee has what it takes to
successfully compete in the world's largest QSR market, and is an
important pillar in our company's global expansion strategy."
Jollibee's signature Chickenjoy was named
America's Best Chain Fried Chicken
in 2022 Eater.com, besting 15 other fried chicken products from other
global quick service restaurant chains. The brand was likewise named
among
America's Hottest Brands
by AdAge, a global marketing and media publication based in the US. The
brand continues to see more and more local Americans coming to its
stores, with some locations seeing majority Americans as patrons.
Commenting on the JFC Group's Global performance for Q1 2023, JFC President and CEO Ernesto Tanmantiong stated:
"Our first quarter financial results reflected continued strong
momentum, delivering another quarter of strong topline and operating
income growth," shared Tanmantiong. SWS growth was broad-based with all
brands posting strong double-digit growth compared to the first quarter
of 2022. We delivered strong operating profit growth despite continued
macro challenges. We remain focused on navigating through these
uncertainties and are confident in our ability to deliver another year
of strong growth."
Jollibee Group Outlook for 2023
Based on its target for the year, the JFC Group projects full-year
global systemwide sales to be up by 15.0% to 20.0%, with same store
sales growth of 7% to 10.0% and store network increase of not less than
5.0%. Operating income growth will range from 20.0% to 25.0%.
The JFC Group expects capital expenditures to be in the range of Php17.0 to 19.0 billion.
Awards and Recognitions
For the third straight year, Forbes named the JFC Group among the
World's Best Employers in 2022. The JFC Group is the highest-ranking
restaurant company and the highest-ranking Philippine-based company.
The JFC Group was also recognized by the ASEAN Corporate Governance
Scorecard Golden Arrow Awards, which measures a company's performance in
such areas as facilitating the rights and equitable treatment of
shareholders, ensuring transparency through timely disclosure of
material information, and monitoring how the board guides the company
strategically and its accountability to its stakeholders.
For more information on the Jollibee Group, visit
www.jollibeegroup.com.