DFI Retail Group Holdings Limited 2024 Preliminary Announcement of Results
DFI Retail Group Holdings Limited 2024 Preliminary Announcement of Results
Selasa, 11 Maret 2025 | 10:35
HONG KONG SAR -
Media OutReach Newswire - 10 March 2025 -
The following announcement was issued today to a Regulatory
Information Service approved by the Financial Conduct Authority in the
United Kingdom.
Highlights
30% growth in underlying profit to US$201 million
Health and Beauty delivered a stable performance
Convenience saw strong profit growth due to favourable product mix
Food profit improved, driven by significant Singapore Food earnings recovery
Portfolio simplification progressed further with Yonghui and Hero Supermarket divestments
Net cash position achieved in February 2025 with completion of Yonghui sale
Final dividend of US¢7.00 per share
"Effective strategy execution led to strong underlying profit
growth in 2024, despite a challenging retail environment. We aim to
remain relevant to consumers and to increase market share further, by
evolving our offering through leveraging data and expanding our
omnichannel presence. We are well-positioned for sustainable growth and
increased shareholder returns over the mid-term."
John Witt Chairman
PRELIMINARY ANNOUNCEMENT OF RESULTS FOR THE YEAR ENDED 31 DECEMBER 2024
PERFORMANCE
I am pleased to report that DFI Retail Group ('DFI' or the Group)
delivered a significantly improved underlying performance and a good
partial recovery in results in 2024, despite a challenging retail
environment. For the full year, underlying profit attributable to
shareholders reached US$201 million, a 30% increase from the previous
year.
Our diverse portfolio and effective operational execution enabled us to
gain market share across key businesses, even as we faced shifts in
consumer behaviour and macroeconomic headwinds. Profit growth was driven
by improved profit in Food and Convenience, supported by growth in
digital channels.
We are confident that the Group's new strategy will drive further profit
growth in the coming years, and are particularly optimistic about the
growth prospects for our Health and Beauty business, which represents
55% of the Group's total operating profit. We also see strong growth
opportunities in our Convenience business. Our other businesses continue
to face challenges, but we are confident in the ability of DFI's senior
leadership team to navigate short-term uncertainties, evolve the
portfolio and invest in strengthening our core businesses to drive
long-term growth in shareholder value.
The Board recommends a final dividend for 2024 of US¢7.00 per share (2023 final dividend: US¢5.00).
STRATEGIC HIGHLIGHTS
Under the capable leadership of our Group Chief Executive, Scott Price,
we have made significant strides in implementing our strategic
framework, which centres around three core pillars:
Customer First
Across our business, we have an ongoing commitment to putting our
customers first, and we have made significant progress to better serve
them over the past year. The
yuu Rewards loyalty programme continues to strengthen, with a
substantial increase in members and the addition of a number of further
partners. We have also begun harnessing our proprietary customer data to
refine our product assortment and revamp our Own Brand and digital
strategies. We are driving a more transparent and collaborative approach
to our negotiations with suppliers, leading to a better outcome for
customers. As well as better serving our customers, these efforts aim to
bolster market share growth and enhance margins across our businesses.
People Led
We have refined our organisation structure over the past year. Our new
senior leadership team, with its deep industry expertise, shares a
vision for strategic growth and operational excellence. Key appointments
across the business have strengthened our capability to drive these
initiatives forward, and we have reduced spans and layers within the
organisation to streamline operations and expedite decision-making.
Diversity across our business has also improved significantly.
Shareholder Driven
In alignment with our strategic and capital allocation priorities, we
continued to simplify the Group's portfolio and divested our Hero
Supermarket business and investment in Yonghui Superstores.
Following the disposal of Hero Supermarket, the Guardian and IKEA
businesses will be our focus in Indonesia and we are confident in the
long-term prospects for these two businesses to increase market share as
the Indonesian market grows. These disposals allow us to reinvest in
our subsidiaries' growth, deleverage our balance sheet and grow total
shareholder returns.
Sustainability remains at the top of our agenda, and we are
collaborating closely with our stakeholders and setting ambitious
targets across the business. There was strong progress in 2024 against
the Group's sustainability strategy in areas including emissions
reduction and waste diversion. Our efforts were recognised in
improvements in our ESG ratings, including a significant improvement in
the Group's S&P Global Corporate Sustainability Assessment. We will
continue to promote and drive sustainable business practices in our
end-to-end value chain.
GOVERNANCE AND PEOPLE
The Board and its Committees, and senior leadership team, together play a
key role in delivering against our priorities. The effective execution
of our strategy depends on high quality debate around the boardroom
table, with strong contributions from all Directors.
There have been a number of significant Board and executive leadership changes since the start of 2024:
- In July, I succeeded Ben Keswick as Chairman. On behalf of the Board, I
would like to express our gratitude to Ben for his 11 years of service
as Chairman.
- I also wish to thank Adam Keswick for his contribution to the Board and Nominations Committee as he steps down.
-
We welcomed Elaine Chang to the Board as
an Independent Non-Executive Director and Graham Baker as a
Non-Executive Director. Elaine has 30 years of leadership experience
across industries such as semiconductors, digital content, e-commerce,
cloud computing and artificial intelligence, and her expertise in
leveraging technology to drive growth will greatly benefit the Group.
- Christian Nothhaft was appointed as a member of the Remuneration and Nominations Committees.
- Tom van der Lee took over as Group Chief Financial Officer from Clem
Constantine. We thank Clem for his significant contribution, especially
during the pandemic and in strengthening the Group's financial position.
Tom, who joined DFI in 2016, brings a wealth of experience from his
various senior financial roles within the organisation.
- Sean Ward succeeded Jonathan Lloyd as our Company Secretary in
December 2024. I want to thank Jonathan for his years of valued service.
PROSPECTS
We are pleased by the Group's strong underlying profit growth in 2024,
despite a challenging retail backdrop, providing encouraging early
support for our new strategy. We aim to consolidate our position in
markets such as Hong Kong where we have strong businesses, while at the
same time aiming to achieve long-term growth as we expand key businesses
such as Health and Beauty and Convenience.
By evolving our offerings through data-driven insights and expanding our
omnichannel presence, we will remain relevant to consumers and continue
capturing market share. Our deleveraged balance sheet and strategic
initiatives position us well for sustainable growth and increased
shareholder returns in the years to come.
I should like to express my appreciation to our shareholders, our valued
partners and to the wider community for your continued support. Most of
all, thanks must go to our team members, who are key to our success,
for their exceptional work and unwavering commitment throughout the past
year, despite challenging market conditions.
John Witt
Chairman
GROUP CHIEF EXECUTIVE'S REVIEW
INTRODUCTION
As I reflect on my first full year as DFI's Group Chief Executive, I am
incredibly proud of the significant progress we have made executing in
alignment to our strategic framework: Customer First, People Led, Shareholder Driven.
Despite the challenging macroeconomic backdrop, we demonstrated
resilience in our business performance, reporting underlying profit
attributable to shareholders of US$201 million in 2024, up 30%
year-on-year. During the year, we announced the divestment of our
minority stake in Yonghui, a transaction that aligns with our strategic
and capital allocation framework and enables us to reinvest in the
future growth of our subsidiary businesses. While our reported results
were impacted by one-off items, including fair value loss, impairment of
equity interest and goodwill, we have continued to significantly
deleverage our balance sheet with a net cash position following the
completion of the Yonghui transaction in February 2025.
As we head into the new financial year, we remain laser focused on
executing our strategic priorities to drive revenue growth and enhance
profitability. Our 2025 financial guidance of US$230 million to US$270
million underlying profit attributable to shareholders, reflects our
confidence in further building on our momentum and delivering greater
value for our stakeholders.
STRATEGIC FRAMEWORK – KEY PROGRESS
We developed our strategic framework of Customer First, People Led,
Shareholder Driven in the second half of 2023 to guide the Group's
capital allocation priorities and growth plans over the coming years. I
am both pleased and proud of the progress made by the team over the past
12 months in executing on this framework.
Customer First
I continue to see value unlock across our uniquely diverse businesses
across Asia. We are proud to serve millions of customers in various
formats and banners with nearly 11,000 outlets across 13 markets in
Asia. What stands out is our ongoing commitment to putting our customers
first and serving with passion and care. Our purpose has always been
part of who we are. During the year, we launched our DFI purpose to
articulate it in a way that unites our organisation, which is to
Sustainably Serve Asia for Generations with Everyday Moments.
This statement underscores our commitment to meeting the everyday needs
of our customers across Asia, while emphasising their interests in
sustainable solutions.
Aligned with our purpose, we have made significant progress in a number
of areas to better serve our customers over the past year.
yuu Rewards
Our
yuu Rewards coalition loyalty programme continues to strengthen.
In our home market of Hong Kong, total members have reached 5.3 million
with over 3 million monthly active members. The active use of purchases
across all our formats, restaurants and partners creates substantial
volume of unique data insights. In 2024, the
yuu Rewards programme in Hong Kong added a number of additional
partners including Starbucks and FWD Insurance. Our members have engaged
across a variety of redemption offers that incorporate new travel,
entertainment and dining options, driving enhanced customer engagement.
In Singapore, the
yuu Rewards programme has grown to over 1.8 million members. A
number of new partners joined the programme during the year including
Suntec City and Singapore Airlines.
Improving assortment
We are now leveraging our broad
yuu Rewards customer data to improve assortment in our stores. At
Wellcome, we have leveraged our proprietary data and cutting-edge data
analytics capabilities to execute a reset of 14 categories in stores.
The improved assortment has seen very encouraging initial results with
uplifts in both sales and gross profits. We are now also leveraging the
learnings from Wellcome to support assortment optimisation for our
Health and Beauty and Convenience businesses across Hong Kong and
Singapore.
Improving supplier collaboration
We are beginning to better leverage our data to support enhanced
supplier collaboration. By creating a more transparent and collaborative
approach to negotiations with suppliers, we are working together to
drive market growth and a better outcome for customers.
Own Brand
We have reset our Own Brand strategy to better align with customer needs
while delivering stronger margins for our business. By optimising our
product range, redesigning packaging for greater customer appeal and
maximising cross-selling opportunities across our formats, we have made
meaningful improvements in margin and sales productivity, which includes
a more than 300bps increase in our Food Own Brand margin and close to a
40% increase in sales productivity compared to 2023. Following the
success of our reset of the Own Brand portfolio across our Food
business, we have integrated the Health and Beauty Own Brand assortment
into this center of excellence to replicate the same success in Health
and Beauty as we reset its private label strategy.
Digital
Following our digital strategy reset in September 2023, customers are
now able to access our retail portfolio through a wider range of digital
assets including apps, websites and third-party platforms. Our expanded
omnichannel presence includes Wellcome's quick-commerce partnership
with foodpanda, a new 7-Eleven app with approximately 137,000 monthly
active users and 30,000 daily active users in Hong Kong as of December
2024. Including a new Mannings Hong Kong app and Guardian Singapore app,
we have launched more than 20 new channels in 2024 across apps,
websites and third-party platforms. Our strengthened digital proposition
was underpinned by a 31% growth in e-commerce order volume with strong
profitability turnaround.
Retail Media
DFI launched our own Retail Media network in the first quarter of 2024.
Initial performance has been encouraging, with more than 100 targeted
marketing campaigns sold in less than a year since the launch, supported
by strong sales acceleration in the second half. We have partnered with
leading suppliers such as Procter & Gamble, Unilever, Coca-Cola,
Nestlé and Reckitt. Importantly, the integrated online and offline
advertising proposition for Retail Media has supported the improved
Return on Ad Spend for our supplier partners. We are in the early days
of a potentially significant source of profit to invest in the business.
People Led
In alignment with our strategic framework, we refined our organisation
structure in the second half of 2023 by moving accountability to a
format structure, thereby improving agility while reducing overhead
costs. Throughout 2024, we have been focused on deeply embedding our
values, underpinned by our purpose statement across the Group. We have
reduced spans and layers within the organisation to streamline
operations and expedite decision making. Diversity representation across
formats has been significantly improved to ensure local relevancy of
decision-making to customers. We have strengthened our leadership
succession planning and development with a meaningfully improved team
member engagement score, supported by a new incentive structure for
senior management that aligns with shareholder interests, based on total
shareholder return and business performance targets.
Shareholder Driven
Our strategic framework has been developed with the primary aim of
improving shareholder returns. We have approached capital allocation in a
disciplined manner, both from a capex and working capital management
perspective. Over the course of the year, we executed the divestment of a
number of company-owned properties, which has supported a US$150
million reduction in net debt at the end of 2024.
Concurrently, the Group continues to execute M&A transactions in a
manner that is accretive to return on capital and total shareholder
return based on a strategic review of our businesses in 2024. In June
2024, the Group completed the divestment of the Hero Supermarket
business in Indonesia. Post-completion, DFI's operations in Indonesia
has fully pivoted to the Guardian and IKEA businesses. In September
2024, the Group announced the divestment of its entire stake in Yonghui
Superstores Co., Ltd. This transaction was subsequently completed in
February 2025. The Group is in a net cash position following the
completion of the Yonghui transaction.
2024 PERFORMANCE
The Group reported total revenue from subsidiaries in 2024 of US$8.9
billion, down 3% year-on-year. However, excluding the impact of a
significant tobacco tax increase in Hong Kong, the divestment of our
Malaysia Food business in 2023 and Hero Supermarket operation in
Indonesia, operating revenue was largely stable. This broadly represents
market share gains in all formats except IKEA.
Total revenue for the Group, including 100% of associates and joint
ventures, was US$24.9 billion, down 6% compared to 2023, largely due to
lower sales at Yonghui. Total underlying profit attributable to
shareholders was US$201 million for the year, up 30% year-on-year.
The Group reported subsidiaries underlying profit attributable to
shareholders of US$158 million for the full year, 42% higher than the
prior year. This was driven by significant earnings recovery in
Singapore Food and favourable product mix shift towards non-cigarette
categories in our Convenience business, partially offset by lower
contribution from Home Furnishings as a result of weak property market
activity and intensifying competition.
The Group's share of underlying profit from associates was US$43
million, down 2% year-on-year. Lower contribution from Maxim's due to
weaker mooncake sales and restaurant performance in the Chinese mainland
was partially offset by reduced losses from Yonghui and a 15% profit
growth at Robinsons Retail.
The Group's reported results for the year were impacted by non-trading
losses attributable to shareholders of US$445 million. This was
predominantly due to loss of US$114 million associated with the
divestment of Yonghui, a US$231 million impairment of interest in
Robinsons Retail and US$133 million goodwill impairment of Macau and
Cambodia Food businesses. These losses were partially offset by gains
from divestment of Singapore property assets and the Group's share of
one-off gains from the Bank of the Philippine Islands (BPI)-Robinsons
Bank merger. Despite the large non-trading losses reported, the Group is
now in a net cash position following the completion of Yonghui
transaction in February 2025.
The Group reported operating cash flow after lease payments of US$331
million, 21% lower than the prior year, mainly due to unfavourable
movement in working capital year-end timing difference, partially offset
by underlying operating profit growth. Operating cash flow after lease
payments and normal capital expenditure was US$158 million, down 29%
year-on-year.
ENVIRONMENTAL, SOCIAL, GOVERNANCE (ESG)
As a leading Asian retailer, we recognise our unique opportunity to
promote and drive sustainable business practices in response to the
preference of our customers. By positioning our ESG commitment as a core
pillar of our Group Strategy, we have made meaningful progress in
various initiatives, including emissions reduction and waste diversion.
Our efforts are reflected in a significant improvement in the S&P
Global Corporate Sustainability Assessment, with our score improving to
49 as at 8 January 2025, placing DFI in the 84th percentile within the Food and Staples Retailing industry, up from the 47th percentile in 2023.
Our strong commitment to ESG is underscored by our target to halve Scope
1 & 2 greenhouse gas (GHG) emissions by 2030 and achieve net-zero
by 2050. Throughout 2024, we have made significant investments in
upgrading and converting our existing refrigeration systems to more
environmentally friendly options. We successfully completed trials of
natural gas and ultra-low global warming potential gases as refrigerant
alternatives for our food stores. Following a comprehensive analysis of
our Scope 3 emissions, we have identified key product categories and
realistic decarbonisation opportunities within our supply chain. For
example, our Low Carbon Rice Project, launching in Thailand this year,
aims to drive decarbonisation by promoting low-carbon farming practices
among local farmers, implementing field monitoring and tracking to
measure carbon emission reductions. We have made notable progress in
improving our waste diversion and are constantly exploring innovative
ways to foster a transition towards a local circular economy. Wellcome
has partnered with a Hong Kong-based recycling facility to convert
trimmed fats into biodiesel for powering essential generators.
While we are still early in the journey, these initiatives collectively
demonstrate our efforts and commitment to serving communities
sustainable and affordable products, sustaining the planet and sourcing
responsibly while meeting the return objectives of our shareholders.
BUSINESS REVIEW
HEALTH AND BEAUTY
Sales for the Health and Beauty division came in slightly higher than
the prior year at US$2.5 billion, with like-for-like (LFL) sales
remaining broadly stable. Underlying operating profit was US$211 million
for the year, slightly below 2023.
Hong Kong reported strong LFL sales performance in the first quarter,
which then decelerated in the second and third quarters due to a strong
comparable period in 2023 when consumption vouchers were disbursed in
April and July 2023. Sales momentum improved in the fourth quarter with
Mannings continuing to gain market share. Profit for the year increased
6%, attributable to gross margin improvement and disciplined cost
control, despite a 2% decline in full-year LFL sales. Guided by a
customer-first proposition, the Pharmacare programme reached a
significant milestone since its launch in 2023. In partnership with
Bupa, one of Hong Kong's major medical insurers, the Mannings team
further expanded Pharmacare into its network of more than 150,000
members. Leveraging Mannings' position as the largest pharmacist
network, the programme offers free consultations and medication for a
range of common illness. The Mannings team continued to enhance in-store
experience with the launch of the Health Pod at our International
Finance Centre flagship store in Hong Kong. This innovative service
offers an AI wellness assessment that measures over 20 metrics, followed
by personalised consultations and product recommendations. Initial
results have been promising, with customers using the service showing a
basket size three times higher than average. In addition, the team also
launched a new Mannings app in December to grow its digital footprint.
LFL sales of Mannings China declined as the business pivots away from
offline stores to online channels which involves the closure of the
majority of its offline network.
Guardian in South East Asia reported US$857 million in sales, reflecting
a 5% year-on-year increase, driven by growth in basket size across all
key markets. Indonesia, in particular, saw a 17% LFL sales growth
supported by increased mall traffic and strong execution of promotional
campaigns. Strong profit growth was reported across most key markets,
underpinned by gross margin expansion and operating leverage. In
Singapore, strong commercial execution and a favourable product mix
contributed to gross margin expansion, with healthcare products
accounting for more than 60% of sales.
CONVENIENCE
Total Convenience sales were US$2.4 billion, representing a decline of
3% year-on-year. LFL sales were 5% behind the prior year, impacted by a
decline in lower-margin cigarette volumes following tax increases in
Hong Kong at the end of February 2024. Excluding cigarette sales,
overall Convenience LFL sales were up 2%, with continued market share
gain across markets. Convenience underlying operating profit was US$102
million for the year, an increase of 17% compared to 2023. Hong Kong
operating profit has grown 10% year-on-year, driven by a favourable mix
shift towards higher-margin categories, with ready-to-eat (RTE)
accounting for 16% of total sales for the full year. The newly launched
7-Eleven app offers discounted RTE bundles, pre-order functions, and
digital stamps for IP collectibles to drive purchase frequency and
customer loyalty.
7-Eleven South China and Singapore reported largely stable LFL sales
supported by robust growth in RTE, which accounted for 40% and 23% of
sales, respectively. Favourable margin impact from product mix shift and
ongoing cost control contributed to meaningful profit growth in both
markets. 7-Eleven continued to grow its store network in the South China
region with 103 net openings during the year. The Group aims to drive
further network expansion primarily through a capex-light franchise
model.
FOOD
Reported sales for the Food division in 2024 were US$3.1 billion, down
5% year-on-year. Excluding the impact of the divestment of the Malaysia
Food business in 2023 and Hero Supermarket operation in Indonesia,
revenue for the division was 2% lower than the prior year. Underlying
operating profit for the division was US$58 million for the year, up
from US$45 million in 2023.
While increased outbound travel of Hong Kong residents to the Chinese
mainland has affected food consumption for the majority of 2024, the
situation has begun to normalise with total retail sales of supermarkets
in Hong Kong returning to growth in the fourth quarter of 2024.
Wellcome saw improving sales momentum in the fourth quarter with
full-year LFL sales marginally below those of the prior year despite
challenging trading conditions. Strong in-store execution and effective
promotional campaigns have supported consistent market share gain over
the course of the year. The Wellcome team has strengthened its
omnichannel presence through the wellcome.com.hk website, its app
and a quick-commerce partnership with foodpanda, contributing to a more
than 20% sales growth in overall Food e-commerce with significantly
improved profitability.
South East Asia Food sales performance was adversely affected by intense
competition and soft consumer sentiment due to cost-of-living
pressures. Improved sales mix, effective cost control and optimisation
of the store portfolio led to a meaningful earnings recovery, with
Singapore Food turning profitable in the fourth quarter of 2024. The
Group continues to serve the Singapore market with different
propositions through its various brands.
In June 2024, the Group completed the divestment of its Hero Supermarket
business in Indonesia. Post-completion, DFI's operations in Indonesia
have fully pivoted to the Guardian and IKEA businesses.
HOME FURNISHINGS
IKEA reported sales of US$701 million, representing a 12% drop compared
to the prior year. Overall, LFL sales reduced by 11% in 2024. Operating
profit was US$16 million, down 13% year-on-year.
IKEA's business performance has been hampered by reduced customer
traffic due to weak property market activity across regions. While IKEA
Taiwan demonstrated relative resilience, sales in Hong Kong and
Indonesia were affected by intensified competition and basket mix change
as customers reduced purchases of big-ticket items.
In response to the challenging sales environment, the IKEA team
continues to implement strong cost control measures across our markets.
The IKEA Hong Kong business is pivoting towards a more value-driven
omnichannel proposition to compete with Chinese mainland digital
platforms. E-commerce penetration has now surpassed 10% across all
markets. The IKEA Indonesia team remains focused on driving sales
through enhancing store commerciality, increasing local sourcing, and
adopting a more effective marketing strategy to improve local relevancy.
Implementation of cost-saving measures contributed to narrowing losses
compared to the prior year.
RESTAURANTS
The Group's share of Maxim's underlying profits was US$66 million in
2024, down from US$79 million in the prior year, largely due to lower
mooncake sales and weaker restaurant performance on the Chinese
mainland. Maxim's continued to expand its presence in South East Asia,
adding 76 net new stores during the year, mainly in Thailand and
Vietnam. Benefiting from a diversified portfolio, restaurant sales
performance in Hong Kong remained resilient despite an increase in
outbound travel on weekends and public holidays.
OTHER ASSOCIATES
The Group's share of Yonghui's underlying losses was US$33 million for
the year, compared to a US$36 million share of underlying losses in the
prior year. Continued macro headwinds and intense competition led to
lower LFL sales. The reduction in losses was underpinned by ongoing cost
optimisation, partially offset by a decline in gross margin. The
divestment of the Group's minority stake in Yonghui was completed in
February 2025.
Robinsons Retail's underlying profit contribution was US$17 million, up
15% year-on-year. Robinsons Retail reported low single-digit growth in
LFL and robust growth in operating profit driven by the Food and
Drugstore segments. Reported profit contribution grew close to 90%
year-on-year, supported by one-off gains following the BPI-Robinsons
Bank merger in early 2024.
OUTLOOK
We have navigated 2024 with resilient business performance and continued
market share gains for our key business units by proactively adapting
to changing market conditions through a stronger value proposition,
expanded omnichannel presence and disciplined cost control. While
challenges remain, we are cautiously optimistic about the outlook for
2025. The Group expects underlying profit attributable to shareholders
to be between US$230 million and US$270 million in 2025, supported by an
organic revenue growth of approximately 2%.
The Group will continue to execute against its strategic framework. By
enhancing the local relevancy of our product offerings, deepening
monetisation of our digital assets, and executing value-enhancing
M&A transactions, we have put in place solid foundations in 2024,
and we remain confident in driving sustained, profitable growth and
shareholder returns in the years ahead.