HONG KONG SAR -
Media OutReach Newswire
- 30 December 2024 - AS Watson Group and Al-Futtaim Group jointly
announce the opening of Watsons' new flagship store at City Centre
Bahrain Mall, signifying the Watsons' entry into a new market alongside
the United Arab Emirates (UAE), Kingdom of Saudi Arabia (KSA) and Qatar.
This also marks the third store opening in three months in Bahrain,
strengthening its presence across the Gulf Cooperation Council (GCC).
Strategic Market, Huge Potential
Bahrain is one of the six countries of the GCC, presenting a dynamic and
potential market with a surging demand for health and beauty products,
driven by a predominantly young population – over two-thirds of
Bahrainis are under the age of 35 – who are pursuing high-quality
products. Increased awareness of beauty trends, influenced by social
media and lifestyle shifts, has led customers to greater spending on
personal grooming.
As a trusted beauty expert, Watsons is well-positioned to bring
world-class brands and products that meet their needs, ensuring a
seamless O+O (Offline plus Online) customer experience while celebrating
and enhancing Arabic beauty. With a projected market growth of USD38.8
million at a compound annual growth rate of 5% from 2024 to 2029,
Bahrain presents an exciting opportunity for Watsons as part of its
expansion strategy.
Dr. Malina Ngai, Group CEO of AS Watson Group, expressed her
excitement about this milestone, "The expansion of Watsons health and
beauty retail experience into Bahrain is an important milestone in our
commitment in the GCC region. Just as important, this new flagship store
further strengthens our partnership with Al-Futtaim Group to serve
customers in this vibrant region where high-quality beauty and health
products are increasingly in demand."
Mr. Simon Naga, Vice President of Al-Futtaim Group,
emphasised the strategic importance of this expansion, "The opening of
our flagship Watsons store in Bahrain is a testament to our commitment
to enhancing customer experiences across the region. As we continue to
expand our footprint in the GCC market, we focus on delivering
innovative retail solutions that meet the evolving needs of consumers."
Watsons is "Where Beauty Comes to Shine"
The 200-square-meter flagship store leverages Bahrain's strategic
location in the Gulf, showcasing over 200 local and international brands
across meticulously designed zones. Key areas include the innovative
Derma Zone, which features internationally-renowned products alongside
personalised skincare recommendations, and the enticing Skincare Zone,
where customers can explore popular K-beauty and J-beauty brands.
Additionally, the store includes a chic Makeup Zone and Sustainable
Zone, each thoughtfully tailored to meet a diverse range of customer
needs.
As Watsons continues to expand, it remains committed to delivering
exceptional customer experiences and high-quality products that empower
customers to Look Good, Do Good, and Feel Great.
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