HONG KONG SAR - Media OutReach Newswire - 23 June 2026 - Artificial intelligence is rapidly transforming the way people live, evolving from a tool into an intelligent companion capable of understanding users' needs. As a result, the future of home living is entering a new era. For LG Electronics Hong Kong (LG), AI represents more than Artificial Intelligence — it embodies the brand's vision of Affectionate Intelligence, an approach to technology that understands, cares for and proactively responds to users' needs.

As a leading Korean technology brand, LG has long been committed to bringing the latest innovations and lifestyle trends to the Hong Kong market. Recently, LG unveiled its vision for a future Smart AI Lifestyle, demonstrating how smart home ecosystems and next-generation entertainment experiences are shaping a new era that moves beyond controlling devices to understanding life itself.

As AI technology continues to evolve, its role will no longer be limited to executing commands. Instead, AI will increasingly help manage daily routines, reduce repetitive tasks and give valuable time back to users, enabling a more effortless and efficient lifestyle. This forms the core of LG's "Zero Labour Home" vision.

Yuri Han, Managing Director of LG Electronics Hong Kong, said, "LG has always been committed to enhancing quality of life through innovation, and AI is creating exciting new possibilities for the future. We believe the home of tomorrow will go beyond simply connecting devices—it will proactively understand user habits, anticipate needs and provide more personalised assistance. Through the advancement of AI Home and AI Entertainment, we aim to bring a Smart AI Lifestyle to Hong Kong consumers, allowing them not only to enjoy leading-edge technologies, but also to experience how technology can give time back to life and create more meaningful everyday experiences."

LG ThinQ ON x AI Home Hub:

From Controlling Appliances to Understanding Life

Traditional smart homes have focused primarily on device connectivity and remote control. The next evolution, AI Home, takes this concept further by leveraging AI Agents to understand user habits and lifestyles, proactively responding to individual needs.

Through LG ThinQ ON and AI Home Hub, connected devices throughout the home can work together intelligently, automating daily routines based on users' preferences and schedules. For example, the system can automatically adjust the home environment when users prepare to rest, or personalise settings when family members return home. LG envisions a future where the home is no longer simply a place filled with appliances, but an intelligent living platform capable of understanding, learning and assisting users in their daily lives.

LG OLED evo and Future Display Technologies:

Creating More Immersive and Comfortable Viewing Experiences

LG's latest OLED display technology, powered by its RGB Tandem OLED architecture, delivers enhanced brightness, colour performance and picture depth to create a more immersive viewing experience. Whether watching movies, live sports or streaming content, viewers can enjoy more realistic visuals and a greater sense of presence.

At the same time, LG remains committed to viewing comfort and wellness. The latest OLED panel has received Circadian Friendly Display (CPF60) and Reduced Blue Light (RPF40) certifications, helping reduce harmful blue light exposure and minimise the impact on eye comfort and sleep quality while maintaining exceptional picture performance.

Beyond picture quality, LG continues to explore the evolving role of displays within living spaces. From OLED evo Gallery Design and Wallpaper TV to Transparent OLED technology, LG is redefining how displays integrate seamlessly into modern lifestyles and home environments.

LG webOS:

A Future Entertainment Platform Evolving into a Smart Lifestyle Hub

LG believes that future televisions will become much more than content display devices. Instead, they will evolve into lifestyle platforms that combine entertainment, information discovery and smart home management. Powered by LG's latest webOS platform, the new TV lineup integrates Multi AI Search and supports AI models such as Gemini and Copilot, enabling users to search for information, discover content and receive personalised recommendations more naturally and intuitively.

Through AI Concierge, the system can learn user preferences and provide more relevant content suggestions. Meanwhile, Home Hub transforms the television into a central gateway for the connected home, allowing users to monitor and manage various household devices from a single platform.

LG D5: Redefining How Technology Brands Connect with Consumers

Beyond transforming home living through AI, LG is also rethinking how technology brands engage with consumers. Located in Seoul's Gangnam district, LG's new experiential space, D5, is inspired by the concept of "Dimension 5." Moving beyond the traditional retail model, D5 combines immersive experiences and lifestyle-driven environments that allow visitors to experience firsthand how technology integrates into everyday life.

Rather than simply showcasing product features, D5 focuses on demonstrating how innovation can address real-life needs and help consumers discover smarter and more convenient ways of living. LG believes that the future of retail extends beyond product displays and transactions. It is about enabling consumers to experience the value of innovation firsthand and fostering deeper connections between brands and users.

From AI Home to AI Entertainment, LG continues to bring its vision of Affectionate Intelligence to life—creating technologies that do more than simply become smarter. By understanding, caring for and supporting users, LG aims to deliver more intelligent, thoughtful and meaningful experiences that enrich everyday life.