HONG KONG SAR - Media OutReach Newswire - 9 April 2025 - X Pay, the local leader in "Buy Now, Pay Later" solutions, is pleased to announce a landmark strategic partnership with STOREBERRY, Hong Kong's fast-growing omnichannel commerce platform. "Our partnership with STOREBERRY marks a significant advancement in payment innovation for Hong Kong's retail sector. The 'Online Price Divider' not only makes high-value purchases more accessible but also provides merchants with a powerful tool to boost sales and enhance customer loyalty. Through seamless integration with STOREBERRY's ecosystem, we've tailored a smooth payment experience to meet the rapidly evolving demands of the market," said Margaret Ng, Head of X Pay.

This alliance positions both companies at the forefront of digital retail innovation, combining X Pay's rare and market-leading "Price Divider Function"—a breakthrough that empowers consumers to split high-value purchases into manageable payments—with STOREBERRY's comprehensive online-merge-offline (OMO) ecosystem. "Our collaboration with X Pay takes our omnichannel capabilities to new heights, creating a seamlessly integrated online-offline retail approach. This partnership helps merchants manage sales more easily and elevate the customer experience. X Pay's flexible payment solutions enhance our platform's growth potential, enabling more SMEs to expand their online businesses effortlessly and improve the convenience and efficiency of existing payment processes. Together, we're setting a bold new benchmark for Hong Kong's retail industry," said Cyrus So, Founder of STOREBERRY.

• - Pioneering "Online Price Divider" Innovation:
  X Pay and STOREBERRY distinguish themselves by offering a market-rare "Online Price Divider" allowing consumers to split high-value purchases into manageable payments. This innovative solution enables consumers to manage high-ticket purchases easily and helps merchants unlock larger basket sizes through strategic marketing in their online stores. X Pay collaborates with STOREBERRY to address the evolving needs of Hong Kong's maturing e-commerce market, setting a new industry standard.
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• - Local "Buy Now, Pay Later" Market Leadership:
  With its proven track record, X Pay has emerged as the premier local "Buy Now, Pay Later" solution. Its seamless, flexible payment options drive high-value transactions, significantly benefiting merchants and consumers and reinforcing its competitive edge in digital payment.
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• - Rising Demand for Flexible Payments:
  With a rising demand for flexible installments, X Pay will launch innovative installment plans starting in mid-2025, featuring 6-month, 9-month, and 12-month payment options. This move not only brings more flexible payment options to premium online shopping but also paves the way for sustainable revenue growth in the future.
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By merging cutting-edge payment technology with a robust e-commerce framework, X Pay and STOREBERRY are set to redefine Hong Kong's digital retail landscape. This strategic alliance creates significant value for merchants and consumers in a market poised for sustainable growth.