KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 12 February 2025 - Coming into 2025, the cryptocurrency market is on the upswing. Bitcoin has reached another all-time high (ATH), surpassing $109,000 on 20 January 2025, ahead of Donald Trump's inauguration. The overall market growth is driven by institutional investors' crypto adoption, a change in regulatory sentiments, and general interest in digital assets, retail investors included. Considering this, many believe the crypto market is on a bullish run, which refers to the period of high demand for assets and their rising prices. Financial market analyst at Octa Broker, Kar Yong Ang, shares potential crypto market development and driving factors to consider.

Bitcoin Projections for 2025
Bitcoin's (BTC) price increase to $100,000 and beyond has been anticipated for many years. Some factors contributing to such growth are increased institutional adoption, favourable regulatory changes, and retail traders' overall interest in the crypto market. Experts are optimistic about the future BTC price increase.

For example, according to an opinion published by Forbes, Bitcoin can ‘blow past' $150,000 in the first half of 2025 and may go up to $185,000 by the end of this year. It could also rise to $200,000 before the year closes, citing a surge in retail and institutional demand and a constricted supply.

Many believe that such an increase is also driven by Bitcoin's halving, which took place in April 2024. Some see further upside ahead with limited supply and rising demand, while growing participation by institutional investors cements Bitcoin as a long-term store of value.

Positive changes in regulation also set Bitcoin's future. In the U.S., the amicable approach toward cryptocurrencies in the Trump administration created a very friendly environment for investment in digital assets. The European Union's Markets in Crypto-Assets, or MiCA, regulation is expected to further boost investor confidence with the standardisation of a legal framework across the union.

Other Cryptocurrencies to Watch in 2025
Ethereum (ETH), which has surpassed $4,100 in Q4 2024 for the first time in a long time, is the cornerstone of the DeFi ecosystem. Since the successful transition to Ethereum 2.0 in 2022, the network has continued to usher in the most important upgrades that help to scale better and improve user experience.

Recent developments on the chain include proposals to scale both Layer 1 and Layer 2 solutions to improve transaction efficiency at lowered costs. However, Ethereum is increasingly contested by emerging blockchains such as Solana (SOL), which boast faster transaction times and lower fees. This rivalry has been ever-growing as projects and investors seek more efficient blockchain solutions.

BNB, the native coin of the Binance Smart Chain, has almost reached $800, representing its integral value within the greater Binance ecosystem. The token's price relies highly on the performances and growth that Binance achieves through its core exchange business and foray into DeFi. The more innovative tools and expanded offerings from Binance, the greater the utility and demand for BNB, thereby driving up its valuations.

Expectations During Crypto Bull Run
As cryptocurrencies rally, the broader market implications are becoming increasingly evident. For example, traders should expect higher volatility, with rapid price swings creating opportunities and amplifying risks. This is especially relevant for new crypto projects or meme tokens.

Bull runs typically attract new investors, bringing fresh liquidity into the market. However, heightened speculation also raises the risk of price corrections, making risk management crucial for traders. The increasing mainstream adoption of Bitcoin ETFs has further fueled market expansion as retail and institutional investors gain more seamless access to digital assets.

Beyond Bitcoin and the top 50 cryptocurrencies by market capitalisation, decentralised finance (DeFi) presents new investment avenues. DeFi platforms continue to offer lending, borrowing, and yield farming opportunities. For those looking for passive income strategies, staking and yield farming are becoming increasingly popular. By participating in network validation or providing liquidity to DeFi platforms, investors can earn returns while contributing to the stability of blockchain ecosystems.

The 2025 crypto bull run has gotten underway, setting the stage for never-before-seen market activity. Surging beyond $100,000, Bitcoin is but one indicator of an industry in rapid evolution: institutional adoption, regulatory clarity, and shifting macroeconomic conditions.

While this current rally does offer a lucrative opportunity, traders should be cautious. Market volatility needs to be tackled strategically by balancing risk versus informed decisions. The next few months are expected to prove critical for the long-term course of digital assets as projected regulations further unfold and major financial players further indulge in the crypto sector.