BANGKOK, THAILAND -
Media OutReach Newswire - 17 December 2024 -
SCG International has
proudly launched Siam Signature, a premium Thai food and beverage
brand, at Tamimi Markets – An Nuzhah. This introduction heralds a new
era of authentic Thai flavors available in the Saudi market.
Premium Products of Siam Signature:
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- Doi Kham: A sustainable brand initiated by Thai royalty, renowned for its exceptional quality.
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- Thai Aree: Offers ready-made sauces and meal kits, making it easy for anyone to prepare iconic Thai dishes at home.
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- Raimaijon: The pioneers in producing pasteurized sugarcane juice in Thailand.
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- Vena: Provides a variety of Halal-certified snacks, catering to diverse tastes.
The launch event on 14 December was graced by distinguished figures such as
His Excellency Mr. Darm Boontham, Ambassador of Thailand to Saudi
Arabia, and senior executives from Tamimi Markets, emphasizing the
launch's role in fostering Thai-Saudi cultural and economic exchanges.
His Excellency
Mr. Darm Boontham remarked, "This event is a testament to the
growing friendship and cooperation between Thailand and Saudi Arabia.
Thai cuisine has long been one of our most beloved cultural exports,
known for its rich, balanced flavors, authenticity, and heritage. The
launch of Siam Signature serves as a bridge to bring the richness of
Thai flavors and heritage to Saudi consumers, thanks to SCG
International—a cornerstone of the SCG Group that exemplifies Thailand's
capacity for innovation, quality, and excellence."
Mr. Ayham Nasser, National Head of Customer Experience at Tamimi
Markets added, "We are proud to partner with SCG International to bring
Siam Signature to Saudi Arabia. This launch reflects our vision of
delivering the best flavors from around the world to our customers."
Mr. Abhijit Datta, Managing Director of SCG International,
emphasized, "Siam Signature embodies the rich traditions of Thai cuisine
and represents SCG International's unwavering dedication to delivering
premium products to global markets. We are honored to collaborate with
the Thai Embassy and Tamimi Markets, bringing these high-quality
offerings to meet the growing demand for premium and authentic
international food products in this vibrant and dynamic market."
SCG International is committed to becoming a trusted partner, driving
innovation and tailoring solutions in key sectors such as Construction
Technology, Building Materials, Industrial Supply, Paper &
Packaging, and Food & Beverage.
Mr. Datta concluded, "Siam Signature marks the beginning of a
transformative journey to create lasting growth and success in Saudi
Arabia."