BANGKOK, THAILAND -
Media OutReach Newswire
- 14 May 2026 - Charoen Pokphand Foods Public Company Limited (CPF) and
NH Foods Ltd. today announced that their joint venture, CPF NH Foods
Co., Ltd., has officially commenced production at its modern
manufacturing facility in Chachoengsao, Thailand, alongside the launch
of a new premium brand, CP Nippon.
The start of operations follows the successful establishment of the
joint venture in late 2025, combining CPF's fully integrated supply
chain and regional distribution network with NH Foods' advanced food
processing technologies and product development expertise. The facility
now serves as the production hub for a new generation of high-quality
processed meat products, targeting both domestic and export markets
including Japan, Hong Kong, Singapore, and other key Asian destinations.
Prasit Boondoungprasert, Chief Executive Officer of CPF, said
"Starting production and introducing CP Nippon brand mark an important
milestone in our partnership with NH Foods. This collaboration enables
us to move beyond primary production to premium processed products,
creating greater value for Thailand's pork industry while strengthening
its position as a key exporter across Asia."
The manufacturing facility integrates advanced production systems and
stringent quality assurance processes aligned with international
standards, reinforcing both companies' commitment to food safety,
traceability, and sustainability. By leveraging CPF's high-quality raw
material sourcing and NH Foods' precision manufacturing know-how, the
joint venture aims to set new benchmarks in processed meat production.
Fumio Maeda, President and Chief Executive Officer of NH Foods,
added "The commencement of production represents a key milestone in our
collaboration with CPF. By combining our strengths in technology and
product innovation with CPF's operational excellence, we are bringing
together the rich culinary traditions of Japan and Thailand to deliver
refined, high-quality food experiences to consumers across Asia."
The product range under CP Nippon brand reflects NH Foods' Japanese culinary expertise—rooted in the craftsmanship of
ryōrinin—combined with CPF's strength in high-quality sourcing and production.
Beyond product innovation, CPF NH Foods is committed to sustainable
manufacturing practices, including efficient resource utilization and
environmentally responsible operations, in line with CPF's "Kitchen of
the World" vision and both companies' long-term sustainability goals.
https://www.cpfworldwide.com/en/home