Siam Piwat Group celebrates Pride Month with 'The Celebration: Right to Love' campaign, solidifying ‘Pride Festival Destination’
Siam Piwat Group celebrates Pride Month with 'The Celebration: Right to Love' campaign, solidifying ‘Pride Festival Destination’
Rabu, 15 Mei 2024 | 11:50
Key Highlights to anticipate during the month-long Pride Celebration across Siam Paragon, Siam Center, Siam Discovery and ICONSIAM
BANGKOK, THAILAND -
Media OutReach Newswire - 15 May 2024 - In celebration of Pride Month and Thailand's move towards legalizing same-sex marriage,
Siam Piwat Group, leading world-class retail and real estate
developer and the owner and operator of Siam Paragon, Siam Center, Siam
Discovery and a joint-venture partner of ICONSIAM and Siam Premium
Outlets Bangkok, reinforces its steadfast commitment to promote
Diversity, Equality and Inclusion at a press conference to announce the
company's "The Celebration: Right to Love" campaign.
Ms. Saruntorn Asaves, Head of Shopping Center Business Division, Siam Piwat Group said
"Diversity, Equality and Inclusion are values deeply rooted in Siam
Piwat company culture. Physically, our properties embody the Universal
Design where each space has been meticulously designed around people,
regardless of their age, gender, ability or disability. Symbolically,
our properties have long served as platform for all communities,
including the LGBTQAI+ communities in Thailand, where their voices can
be heard and their rights can be seen. We offer our spaces to all
communities that wish to enhance their presence and make their messages
heard globally. Siam Center, most especially, continues to work
hand-in-hand with the United Nations Development Programme (UNDP)
Thailand, a global organization dedicated to the holistic development of
people's lives based on ethical principles, to raise awareness of
Diversity, Equality, and Inclusion."
For the fast-approaching Pride Month, recognized and celebrated in major
cities worldwide, Bangkok undoubtedly will serve as key Pride
destination. Bangkok is considered one of the most welcoming and
inclusive cities in the world, and the annual Pride celebrations here
are some of the most anticipated. This year's Pride celebrations, like
the years before, will help contribute significantly to Thailand's
tourism industry and economy."
In 2023, Siam Piwat worked closely with Bangkok Naruemit Pride to host
Bangkok Pride, a grand event during Pride Month that brought together
government agencies, private sectors, NGOs, and various associations.
The event was a tremendous success, drawing over 50,000 attendees. This
year, another significant event is planned to celebrate Thailand's
LGBTQAI+ communities and their allies, as the nation inches closer to
legalizing same-sex marriage. Siam Piwat Group will host "The Celebration: Right to Love" campaign, featuring a series of events and festivities from May 31 through June 2024.
Siam Piwat sets to be a 'Pride Festival Destination,' hosting world-class events to celebrate Pride Month
Solidifying their stance as 'global destinations' that continue to
attract both locals and international travelers from across the world,
Siam Paragon, Siam Center, Siam Discovery and ICONSIAM are co-hosting Bangkok Pride, under the campaign "The Celebration: Right to Love". The main events include the
Bangkok Pride Parade, a celebration of Pride Month bringing together the LGBTQIA+ communities from Thailand and beyond on
June 1, 2024.
Siam Paragon will co-host
The Bangkok Pride Forum 2024, a crucial platform welcoming
delegates from local and international LGBTQIA+ and women's rights
organizations, featuring over 20 panel discussions covering topics from
human rights, education to same-sex marriage, from May 31 to June 4,
2024, at SCBX Next Tech, 4th Floor, Siam Paragon. Additionally, the property will host Thailand's and Asia's first
Drag Bangkok Festival 2024, showcasing over 500 drag artists, at Parc Paragon, Siam Paragon from May 31 to June 4, 2024.
Under
"The Celebration: Right to Love" campaign,
Siam Center is collaborating with WildBrain to bring world-renowned characters,
Teletubbies, to Thailand. The beloved characters are most notable
for promoting the message of joy, community and inclusivity.
Teletubbies will serve as Pride Ambassadors at "The Celebration: Right
to Love" event and will be participating in the Bangkok Pride Parade. As
part of the exclusive partnership, Siam Center will launch the
first-ever
Siam Center x Teletubbies Experience Space and
Wacoal X Teletubbies Café, both located on G Floor, Siam Center,
serving beverages and treats amidst Teletubbies' most recognizable world
of lush green hills. Additionally, exclusive Teletubbies-themed
merchandise and mementos will also be available at 1st Floor, Absolute Siam Concept Store.
Furthermore,
Siam Discovery will partner
Mister International Thailand 2024, one of the two largest male beauty pageants in the world, for "Road to on Runway" activities to take place in June 2024.
For
ICONSIAM and ICS, Assistant Managing Director of ICONSIAM
Ms. Suma Wongphan said "ICONSIAM and ICS will launch
"ICONSIAM Pride out Loud" campaign to celebrate Diversity,
Equality, and Inclusion to honor iconic LGBTQIA+ members and their
social contributions, which will run throughout June 2024. The campaign
will also include Thailand's first-ever
"The Proud Reflexions Exhibition", which will feature exclusive
art toys by LGBTQIA+ artists and LGBTQIA+ – friendly artists, including
Rainbow Kido, Dolores and Poriin, from June 1-18 2024 at Charoen Nakorn
Hall, ICONSIAM.
On June 8-9, 2024, under the theme
"Pride Out Loud presents: Thai Pride x ICONCRAFT," a fashion show
hosted by Miss Tiffany's Universe, featuring LGBTQIA+ models. In
addition, visitors can also enjoy spectacular rainbow-themed water
fountain show from the ICONIC Multimedia Water Features, the longest in
Southeast Asia, all through Jun 2024.
In addition, Siam Piwat is set to host, in collaboration with the
Bangkok Metropolitan Administration and district offices, the
highly-anticipated
Collective Wedding Ceremonies to celebrate the historical
same-sex marriage bill at both of its iconic convention halls, Paragon
Hall, Siam Paragon and True Icon Hall, ICONSIAM. The event will be open
to all couples, local and international, who wish to partake in the
event.
A Pride Month celebration with Sustainable approach
As Pride Month coincides with World Environment Day on June 5, Siam
Piwat has launched the ONESIAM Drinking Water Pride Edition which
features six vibrant colors from the Pride flag. ONESIAM water was first
introduced at the end of 2023 to drive more sustainable consumerism,
promoting the idea of world-saving beverages in aluminum packaging
that can be fully recycled, aligning with the principles of
comprehensive waste management, the Siam Piwat 360° Waste Journey to
Zero Waste, and the drive towards zero waste organizations. Used ONESIAM
water cans will be repurposed as costumes and showcased in a fashion
show on June 4, 2024 at SCBX Next Tech, Siam Paragon.
A collaborative effort between the government and private sectors to organize Bangkok Pride
Siam Piwat's "The Celebration: Right to Love" campaign is a
winning collaboration between Bangkok Pride, led by Chairman Ms. Arun
(Waddao) Chumaporn, various LGBTQIA+ community associations, the Tourism
Authority of Thailand, Bangkok Metropolitan Administration, The United
Nations Development Programme (UNDP), Drag Bangkok and other honorable
partners from the private sectors.
"The Celebration: Right to Love" campaign is just one of the stepping stones initiated by Siam Piwat to showcase Thailand's potential and readiness to host the
World Pride 2030 event. The event will mark another triumph for
the LGBTQIA+ communities in Thailand, as their presence continue to grow
globally, as well as for Thailand, as the event is expected to draw
over half a million local and international visitors and contribute to
propelling the nation's tourism industry forward.