The partnership provides banks with a comprehensive transformation approach that includes strategy consulting, tailored platform solutions, and localized implementation services. By combining Backbase's Engagement Banking Platform with Synpulse's deep regional expertise, financial institutions can confidently pivot toward customer-centricity while addressing specific market needs.

The partnership aims to deliver three key advantages for financial institutions in APAC:

Backbase's platform, already powering over 150 financial institutions globally, including APAC leaders such as BDO Unibank (Philippines), HDFC Bank (India), and Techcombank (Vietnam), enables banks to unify business lines and modernize around customer needs without vendor lock-in. The company plans to expand its regional footprint to Hong Kong this year.