BANGKOK, THAILAND -
Media OutReach Newswire - 27 June 2024 -
Siam Paragon announces another successful step forward in
transforming a global landmark project in the heart of the metropolis. Reinforcing
its image as the ultimate global destination, Siam Paragon is elevating
"Paragon Hall" with an all-new overhauled look under the concept of "
Extraordinary Eventainment,"
positioning it as the center of world-class event and entertainment
venues in the heart of Bangkok. Additionally, Siam Paragon is joining
forces with business partners in the MICE and entertainment industry to
pack the second half of 2024 with exclusive events and premier
world-class performances.
With the recent transformation, revenue is expected to grow by more than
30% from last year. With 100% of space already reserved, Paragon Hall
is poised to help position Thailand as a
World-Class Event Hub. It supports a full range of event types,
attracting major international events to the country and establishing
Thailand as a center of entertainment, thereby driving the economy and
tourism industry.
Kritsana Janyasakulwong, Managing Director of Siam Alliance Management Company Limited,
a leader in world-class conference and performance center management,
stated, "The success of Paragon Hall has over the past 18 years
established it as a premier hub for world-class entertainment and
events. It is the only venue in Thailand that is both exceptional and
trusted by local and international public and private entities, event
organizers, artists, and diverse brands. Paragon Hall has built a strong
reputation for Thailand by hosting over 2,000 events, generating more
than 20,000 million baht in revenue and stimulating the national
economy. It consistently delivers ultimate experiences that exceed
expectations, creating value for visitors and winning the hearts of
organizers with world-class facilities and services. This excellence is
recognized and guaranteed by numerous prestigious awards from leading
organizations."
The novel grand-scale concept "Extraordinary Eventainment" offers a remarkable world-class event and entertainment experience.
Transforming Paragon Hall under the concept of
"Extraordinary Eventainment" aims to provide visitors with the ultimate world-class event and entertainment experience that exceeds their expectations.
Upgraded to accommodate world-class event formats in the heart of the
city, it offers a complete, one-of-a-kind MICE experience and
entertainment in one convenient location and boasts unique strengths:
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The venue meets world-class standards. Its quality
is guaranteed by international awards, and it is the only carbon-neutral
venue in Thailand, setting a new benchmark for international event
standards. With a strong focus on sustainability, it helps elevate the image of organizing high-quality events across all sectors.
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Supporting all functions for organizing various events, Paragon Hall features an excellent and comprehensive system, including
adjustable soundproof partitions tailored to event needs. The venue
also boasts tunable white ceiling lights, a smart lighting system that
allows for adjustable color temperature and brightness, ranging from dim
white to bright. Additionally, the walls of the hall are adorned with
strings of lights that can be adjusted to suit the mood and tone of the
event, facilitating the creation of various event atmospheres.
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The location in Siam Paragon, a world-class landmark in the heart of Bangkok, holds strong potential. It is one of the most visited destinations by people from all over the world.
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The event venue's location in the heart of the city strengthens
its status as a destination that offers one-of-a-kind all-inclusive
luxury experience. The shopping and dining options as well as the
attractions perfectly complement the event and entertainment ecosystem
in every dimension.
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The team at Paragon Hall possesses extensive knowledge and experience, along with certifications from global MICE business associations and federations. They are ready to deliver
'premiumized service' comparable to that of 5-star hotels. Paragon Hall is the trusted partner that supports every customer's functions and events to ensure the utmost success.
"This refurbishment of Paragon Hall will create an even more exciting
phenomenon. It supports the creation of major events in a new, larger
scale and format. We will co-create with business partners to organize
global events, and we are committed to bringing all their imaginations
to life. Therefore, you can be sure that every time you enter the venue,
it will be filled with never-before-seen 'experiences beyond
expectations'. Our goal here at Paragon Hall is to create an
'Extraordinary Eventainment' experience, which will serve as to attract even more novel experiences and foster sustainable growth for all sectors," said Kritsana.
Transforming the space towards future excellence and catering to
the needs of organizing various types of events, from major world-class
events to entertainment and celebratory functions, it is highlighted
events that packed throughout the second half of 2024.
The transformation and rebranding of '
Royal Paragon Hall' to '
Paragon Hall'
reflects the visionary leader's commitment to moving towards the future
in every dimension. With an exquisite design elevated to international
standards, the goal of this overhaul is to cater to the needs of the
target demographic, including organizers and visitors from both domestic
and international markets, and attract world-class events to Thailand.
The newly refurbished Paragon Hall has an area of over 10,000 square meters, which
is covered by a hall larger than 5,100 square meters, and has an
excellent and complete system that can facilitate the organization of
various event types, ranging from small gatherings with 50 attendees to
large gatherings with up to 10,000 attendees. The venue can
accommodate a variety of events, including international trade shows,
international conferences and seminars, talk shows, national and
international entertainment festivals of all kinds, world-class EDM
music festivals, fashion events and fashion shows from renowned local
and global brands, E-sport tournaments, and more. Moreover, Paragon
Hall's space can be configured to accommodate various events, including
weddings and parties of all types.
"Paragon Hall has undergone a complete redesign for a more modern
and exquisite aesthetic. We aim to offer everyone a luxury experience
that cannot be found elsewhere. Paragon Hall is once again ready to
create a phenomenal experience for organizers and visitors alike. Our
target is
to achieve a 30% increase in the number of events in 2024. is the venue has already been fully reserved for this year," said Kritsana.
Setting the stage for greatness and epitomizing
'Extraordinary Eventainment,'
Paragon Hall is changing the paradigm for event organization with a
series of spectacular entertainment phenomena, beginning with the highly
anticipated
BABYMONSTER FAN GREETING, followed by a fan meeting featuring Korean artist
TEN NCT, a concert by Korean artist
SUHO EXO (the first full solo concert in Thailand),
Wonder Festival (a combining traditional art and modern pop culture),
Youth World Championship boxing events, weddings of LGBTQ+ couples as a celebration of equality, E-sport game competitions, and a world-class
White Party countdown to end the year on a grand scale.
Paragon Hall has been certified to the ASEAN MICE Venue Standard and
Thailand MICE Venue Standard by the Thailand Convention and Exhibition
Bureau (Public Organization). This certification reflects the venue's
high standards and readiness across all components, including its
physical aspects, technology, services, and sustainability. Paragon Hall
has won awards for outstanding event venues and is internationally
recognized with the Asian Outstanding Venue Award by the Asian
Federation of Exhibition and Convention Associations (AFECA).
Additionally, it is the first carbon-neutral venue in Thailand,
certified for effectively reducing greenhouse gas emissions by the
Thailand Greenhouse Gas Management Organization (Public Organization).
This commitment to sustainability has elevated its image as an event
venue that operates in adherence to the principles of sustainable event
development.