Asendia Expands Its Reach in North Asia with the Appointment of Joshua Mclarin as CEO of Asendia Hong Kong/ North Asia Today
Asendia Expands Its Reach in North Asia with the Appointment of Joshua Mclarin as CEO of Asendia Hong Kong/ North Asia Today
Senin, 06 Februari 2023 | 12:16
HONG KONG SAR -
Media OutReach - 6 February 2023 -
Asendia, one of the
world's leading e-commerce logistics providers, today announced the
strategic hire of Joshua Mclarin as CEO of Asendia Hong Kong/ North
Asia. This is a major milestone for Asendia as Joshua will bring his
expertise into helping Asendia cater for the growing market needs since
its presence in North Asia in 2012.
Joshua has over 21 years of logistics experience, with 16 years in
cross-border logistics servicing e-commerce marketplaces and mono brands
across Asia Pacific including New Zealand, Singapore, Thailand and
Australia. He was most recently Vice President of Regional Sales at
Quantium Solutions International (a Singapore Post subsidiary), where he
was responsible for regional business across 12 countries in the
region. In this role, Joshua developed origin operations in Europe,
linehaul agreements and last mile in Singapore and Asia Pacific to allow
fast onboarding of retailers into the network. Joshua brings these
proven results and experiences to Asendia with an aim to truly service
the growing needs of e-commerce retailers and brands looking to expand
into North Asia.
"With Joshua on board Asendia, the strategic management team covering
Southeast and North Asia is complete," said Lionel Berthe, Head of
Asendia Asia Pacific. "Stuart Foster, Managing Director of Asian Desk,
APAC (Asendia Asian Desk), and Senthil Kumar, CEO of Asendia
Singapore/South Asia (Asendia Singapore Pte Ltd) have just joined the
team in January 2023. The hire of Joshua strengthens Asendia's
commitment to the North-Asia region."
These senior appointments of Asendia APAC emphasize a clear focus of the
company's strategy to expands its reach to the North Asia market,
especially to the Chinese e-commerce market, which was estimated to
generate around US$1.5 trillion in revenue in 2022 – the largest revenue
share globally and double of the estimated e-commerce revenue of the
United States of America in the same year[1].
Geared towards Expansions into North Asia
Strict pandemic lockdowns and disruptions to global supply-chains have
directed increasing consumers flows to online retailers, especially in
China where most of the population has now embraced e-commerce[2].
The combined markets of China, Japan, South Korea and the wider
Southeast Asia region has accounted for a majority of the global
e-commerce sales. Overall, the region's B2C E-commerce Gross Merchandise
Value is projected to increase from US$3,082.3 billion in 2021 to
US$5,306.2 billion by 2026[3].
Joshua Mclarin, as CEO of Asendia Hong Kong and North Asia, is key to
tapping the immense growth opportunities in China and North Asia for
brands and retailers around the world. "Each market has their own
nuances, challenges and opportunities. Mainland China generated 108bn
parcels in 2021. Whilst the market is mature and fiercely competitive,
there is significant opportunities given the CAGR is in excess of 30%.
With my experience, leadership and entrepreneurial spirit I am looking
forward to capitalising on this growth in Hong Kong and North Asia
leveraging Asendia's strong global network, systems and value-added
services," Joshua commented.
Asendia Full Team Onboard
Together with Senthil Kumar, CEO for Singapore and South Asia, and
Stuart Foster, Managing Director of Asian Desk, APAC (Asendia Asian
Desk), the Asendia strategic management team will be working together in
full force to expand and provide the best support to clients at large.
Senthil is a highly experienced leader who brings with him over 15 years
of experience in general management, e-commerce and logistics and has
held senior leadership positions in DHL E-commerce, Samsung and most
recently with Janio Asia. "Although the current market situations are
not ideal from a macro-economic perspective - South and Southeast Asia
is still very rife with opportunities for e-commerce cross border flows.
With China now coming out of the COVID related lockdowns, I believe
that Asendia is well placed with the necessary network, technology, and
people as our main competitive advantages to tap into synergies across
Asia Pacific. I'm excited and honoured to be part of the Asendia APAC
management team and look forward to helping our customers optimize their
e-commerce logistics supply chains using a consultative approach,"said Senthil.
Stuart has over 19 years of extensive experience in parcel delivery
industry. Stuart started his career with UPS before moving to La Poste
France where he successfully launched the International Sales department
of Colissimo (a subsidiary of La Poste) as the Head of International
Sales. "Asendia's greatest strength is to be able to satisfy all the
e-commerce merchant needs. Thanks to the customs solutions in the main
European gateways as Liege, Amsterdam, Frankfurt and Paris, with tracked
and untracked services we can deliver to all the countries a merchant
will need. Our expedited delivery network can offer our customers in
China and Hong Kong who can efficiently access the European markets. We
are also developing additional solutions to increase volume exchanges
between Europe and Asia. Asian consumers are very keen on buying
European goods. We want to facilitate the shipping process to empower
European sellers on these strategic markets," said Stuart.
Asendia has been active in Asia Pacific, including North Asia region,
since in 2012. The group has subsidiaries in Singapore, Hong Kong,
Australia and New Zealand. Asendia provides brands, retailers,
marketplaces and consolidations logistics and digital solutions access
to global markets through extensive and innovative distribution
solutions, harnessing their worldwide postal partnerships.